| Creating logo designs is not a big deal anymore, anyone can do it but what makes them different is your creative approach. Every designer wants his artwork to stand exclusively so people remember it in the long run. To achieve this goal always think out of the box and come up with brilliant creations. Specifically, while logo designing, try to be conceptual and utilize exclusive trends for your designs such as Negative Space.
It takes a designer’s clever eye to balance the negative and positive space of a design. I am sure you all must be well aware about the magic of negative space in a logo but I would like to define it a little here. Let’s say it is the space between an object, around an object, which can be utilized to convey the real message of the logo.
However, with a blog post about negative space in logos, how can anyone forget to mention the great example of negative space….the eternal “FedEx” logo. The spaces between the letters in “Ex” create an almost subliminal arrow. According to FedEx spokesman Jess Bunn: |
| |
“The arrow was indeed intentional as a secondary design element…”
“If the viewer sees it, it’s a neat, interesting visual bonus. If the viewer doesn’t see it, that’s OK. It’s still a powerful logo. The arrow is intended to communicate movement, speed and the dynamic nature of our company.”
|
|
| |
|
|
| Therefore, to double the fun, I have collected 35 most ingenious Negative Space Logos from net, which will surely thrill you once you perceive the creative use of negative space. |
| |
|
|
8 Fish
|
 |
| |
| Four fish in orange are clear and evident but on a closer look you will see 4 more fish in opposite direction. |
|
|
5.10
|
 |
| |
| When seen in upside position the logo shows a very clever blend of the numeric’s of 5 and10. |
|
| |
|
|
ASP
|
 |
| |
| The logo shows merger of the lower case letters "A", "S" and "P". I think the first two letters are quiet easily figured out but "P" being the shortest of the three letters is losing its legibility. |
|
|
Big Ten
|
 |
| |
| The Big Ten collegiate conference has eleven schools therefore, using the negative space, number "11" is hiding within the logo name |
|
| |
|
|
Bistro
|
 |
| |
| At the first glance you might not see what my eyesight witnesses here…. you would see two wine glasses but I see three wine bottles. What do you see? |
|
|
Blade
|
 |
| |
| Take a closer look and you will find a knife integrated in the alphabet “a”…it explains the purpose of a blade. |
|
| |
|
|
Cafe Melody
|
 |
| |
| It’s a top view of a coffee cup, creates the alphabet “C” and on to highlight the melody part it looks like a volume button. |
|
|
Brand Union
|
 |
| |
| Using different geometrical shapes, the word “Brand Union” make you confuse while reading it. |
|
| |
|
|
Child of the King
|
 |
| |
| The logo is a clever example of utilizing negative space with a child’s pic integrated in a painted hand print. |
|
|
Concealed
|
 |
| |
| The “Black and White” graphics show the silhouettes of two running children with a dove forming between their clasped hands. |
|
| |
|
|
Fish
|
 |
| |
| You all must think that this logo is an example of brilliant typography rather than negative space utilization but however I think the designer has beautifully used the shape of the fish to merge the alphabets. |
|
|
etfi
|
 |
| |
| This is a logo for a broadcasting organization but let me highlight the exclusive part of this design…the alphabets "F" and "I" remarkably fit within the letters "E" and "T" |
|
| |
|
|
Flightning
|
 |
| |
| If you flip the letter “f” in opposite direction, you will see an image of a plane taking off. |
|
|
Fit
|
 |
| |
| The designer has made an attempt to explain the meaning of the word “fit”. The alphabet “i” fits in so well that the logo delivers the message clearly. |
|
| |
|
|
Elefont
|
 |
| |
| I notice two creative aspects of this logo. An elephant’s trunk is making its way through the letter “e” and at the same time it makes us pronounce the word “elephant” in a new way. |
|
|
Grace Hospice
|
 |
| |
| I can make you find three things in this small logo: A face of a lady with orange hair, a dove and the orange part makes us perceive a tree. |
|
| |
|
|
Hammer
|
 |
| |
| The integration of the letter "H" with the hammer is outstanding and a little difficult to find at first glance. |
|
|
1 Here There
|
 |
| |
| I don’t claim this logo to be a clever example of negative space use. However, utilizing the mirror image, the designer has given a new meaning to the logo, just like negative space logos. |
|
| |
|
|
Lady Rocket
|
 |
| |
| In the first glance you will catch the silhouettes of a lady but on a closer look you will see a rocket outlined in the top part of the figure. |
|
|
Nicholson
|
 |
| |
| Honestly speaking…I don’t know much about this logo but found it amazingly creative to show the letter “N”I will really appreciate if any of you could tell about the company this logo belongs to so I can give the real credit. |
|
| |
|
|
New Man
|
 |
| |
| I would add my personal favorite, the reversible Newman logo. This logo is the best example of simple but clever logo…what say? |
|
|
Hug a Panda
|
 |
| |
| I was amazed to find this cute little panda encircled in this logo…don’t you think this is brilliantly done. |
|
| |
|
|
Piece
|
 |
| |
| This logo has been designed by Felix Sockwell showing a child’s figure face integrated with a flight of a dove. |
|
|
Pencil
|
 |
| |
| The space between the letters “i” and “l” has been carved in a way to look like a pencil. |
|
| |
|
|
Piano Forest
|
 |
| |
| To explain the name of the logo, piano keys have been designed like tall tress of the forest. |
|
|
Sink IT
|
 |
| |
| To explain the action of the word, very playfully the designer has made the letter “i” sink into the negative space…..great idea!! |
|
| |
|
|
Treacy Shoes
|
 |
| |
| The hidden shoe packed between the company initials conveys the company message in a very stylish and interesting way. I simply loved it:) |
|
|
Truce
|
 |
| |
| Upside down or backward/forward, no matter in which direction you look at this logo. The designer has made the point that it reads “truce” from every direction. |
|
| |
|
|
Urban Chic
|
 |
| |
| The idea of utilizing the white space between the bristles of comb to portray the urban life makes this logo loveable. |
|
|
USA Network
|
 |
| |
| It is an old but ever living example of utilizing the negative space. I could not stop myself from praising the stylish integration of letter “s” in the logo. |
|
| |
|
|
Wave
|
 |
| |
| Using the swirls and flows of the waves has been merged here with the negative space to create the word “Wave” |
|
|
What’s For Dinner?
|
 |
| |
| The Swirls of the letter “W” has been utilized to make an image of a waiter who is ready to serve the dinner. |
|
| |
|
|
New Castle
|
 |
| |
| To explain the vast catering services of this company, the designer has merged the wine bottles with a fork. |
|
|
X MAS
|
 |
| |
| The lower space of the letter “X” creates the image of “Christmas Tree”…nice idea!! |
|
| |
|
|
Yoga Australia
|
 |
| |
| At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map. |
|
| |
|
|
| It’s for sure that one cannot take off his eyes from negative space logos until the hidden messages within them are not discovered. I am sure this tour of "Negative Space Logos" must have thrilled you but if you think my eye has slipped any of such more brilliant examples, don’t hesitate sharing with us…it will be great fun. |
| |
Great post!
Garth | August 25th, 2009 at 7:51 am
Here’s another negative logo worth checking out:
http://www.inhousegrind.com/
Cheers!