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Nowadays, business cards are considered old-fashioned for business promotion. However, the fact is, no matter how old school business cards maybe, they still prove to be a highly effective promotional tool. Some graphic designers stutter at first meeting with clients and expect them to break the ice. This is where business cards serve as icebreakers to start up a conversation with clients. Conventional business cards were simple and plain. Their shapes and sizes used to be standardized. But in today’s contemporary graphic design world, business cards have to be designed in a trendy and creative fashion in order to make it attractive and memorable. A dull and boring card will be disposed right away in the dustbin by customers. However, when you create business cards that are unique and creative, the recipient of the card savors it for a long time instead of throwing it into the trash can. |
| Here are some factual guidelines to creating the perfect business card design: |
| 1. Pick the Right Fonts – Among the most popularly used fonts in business cards are Helvetica, Garamond, Eurostile, Bodoni, Clarendon, Rockwell and Champion typeface.
2. Choose Appropriate Color Mode – Most graphic design software like Photoshop and Illustrator have an option of select the ‘Color Mode’. Usually, graphic designers select the default mode which is RGB. But CMYK is the appropriate color mode for print purposes. 3. Decide on a Size and Shape – While designing a business card, you must also be sure to select a standard size (in Inches). For instance, the standard size used in US and Canada for a business card is 3.5 in x 2 in. Moreover shapes of business cards include circular, square, rounded edges and die-cut style. 4. Select the Print Material – Traditionally, business cards were printed on simple paper and stock papers. But now unique materials such as wood, plastic, metal, magnetic and out-of-box methods are being used. |
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For your inspiration, here is a compilation of 30 creative business cards that were created with unique materials and shapes: |
• Business Cards with Unique Materials: |
Plastic Business Cards |
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Motion Dreams |
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Clear Plastic Business Card |
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Throncraft Transparent Business cards |
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Dreamten Studios |
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Metal Steel Business Cards Laser Cut |
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Business Card |
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Colored Metal Business Cards |
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Steve Wozniak |
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Wooden Business Card |
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Road Dog business card design |
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Wooden Business Card 2 |
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Wood Business Card 3 |
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PVC Business Card |
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Wooden Business Card 4 |
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• Business Cards with Unique Shapes: |
Die-Cut Business Card 1 |
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Charleston Naturally Letterpress |
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Guitar |
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Mineral Water Business Card |
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Die-cut Business Card 2 |
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Rust And Martin Custom Business Cards |
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DDQ Design Business Card |
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oooocomua |
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Sara Mantle |
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Ninja BTL |
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Christmas Business Card |
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Furniture shop |
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Bombay Bakery |
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USB Drive Business Card |
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Fuelhaus Business Card |
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Great post full of inspiration.
I understand why business cards have gotten a bad reputation and can be seen as an outdated form of self promotion. It is because of the bad design and clip art associated with business cards. I personally feel that business cards still have a place within design and self promotion. It feels like designers are now starting to embrace the medium of business cards again and thinking laterally about them and coming up with new and innovative ideas for business card design. Designers are getting away from the standard size and material to create truly eye catching business cards. I feel business cards such as ‘Die-cut Business Card 2′ and ‘Christmas Business Card’ are a fantastic idea because it gives the recipient a chance to interact with the business card and make it memorable.