Earthquakes, Tsunami, Floods and all other natural disasters are a constant reminder for the humanity that we are facing a massive calamity…Global Warming. The phenomenon of Global Warming explains the rising of Earth’s average temperature, resulting rise in sea levels. Even though we study about global warming and its after-effects in schools and colleges, but are comfortably numb and unresponsive to this global social issue.

Since we all live in the same world, responsibility lies on each one of us to control this menace. Regardless of country, color or creed, this is a problem on which the whole world must unite to resolve. As graphic designers, we can also play a part by spreading awareness of global warming through our skills of graphic design. Print advertisements that spread awareness of global warming are one place where designers can use their creativity to play their part in this fight against this global threat.

In order to create awareness, I have amassed a collection of 30 creative print ads that are responsive towards the issue of Global Warming.

Legambiente: Global warming

Stop Global Warming: Pig

Greenpeace: Global warming

Young Global Leaders Earth Love Movement Foundation: Act now

Greenpeace: New York

WWF: Fish

Glacier Society: Face

DHL: Small World

Global warming awareness: Earth

WWF: Homeless Seal

Greenpeace: White Roofs, Polar Bear

WWF Brasil: Tsunami

Stop Global Warming: Eggs

Greenpeace: Snow globe

WWF: Lungs

Global Warming: Iscream

Fight Global Warming

Help Stop Global Warming

Global Warming – Evolution

Global Warming – Stop It Now

Surfrider Foundation: Grenade

WWF: Bubbles

Global warming PSA – time

Anti Global Warming Campaign

Greenpeace Greece: Air conditioner

Greenpeace I Climate change

Flex Your Power: Legacy

AlAin AD

WWF Polar Bear

Ecology

Last week, I had a pleasant encounter with Shonali Burke, an inspiring Social Media Enthusiast, actively working for the betterment of refugees in the world. An independent consultant and business communicator by profession, Shonali has been working with USA for UNHCR on the digital aspects of Blue Key campaign. Let me brief her working for this noble cause:

• The Blue Key campaign is a symbol of the key to the home for all the homeless refugees in the world.
• It is basically a $5 symbolic Blue Key pendant that is visually adorable and acts as a sign of support for the cause of refugees worldwide.
• The aim of this campaign is to sell 6,000 keys to Americans (shipped within the US only) before the World Refugee Day on 20th June, 2011.

Whilst searching about the Blue ribbon campaign, I stumbled on several other organizations that use awareness products like pendants, wristbands and ribbons to promote their charity work. Among the many, following are 10 famous awareness items being employed for charity purposes:    

Campaign

Symbol

   

1. Blue Key campaign

Supporting the welfare of refugees all over the world    

2. Breast Cancer Awareness

To increase awareness of breast cancer through education.

3. Aids

To increase HIV testing and care among people most at-risk for, or living with, HIV.    

4. Haiti Recovery And Restore

To revive and restore Haiti after the terrible earthquake.    

5. Livestrong

Worn by cyclist Lance Armstrong, their purpose is to improve the life of people affected by cancer.    

6. Hunger Relief

For each wristband sold, they will donate funds to purchase 50 cups of rice and deliver 15 meals.    

7. Tsunami Relief Wave Of Hope

Donating a portion of the sale to Save The Children.    

8. Make poverty history

A white bracelet or wristband worn by famous celebrities to support poverty alleviation.    

9. Inner Peace Pendants

Donates 25% of all profits from every sale of pendant to any US-based organization of your choice.    

10. Cancer Awareness

Choose Hope sells buttons and badges to support the cause of cancer patients.    

Let us all support this noble cause by purchasing the Blue Key pendant and turn the dreams of helpless refugees into a reality. Its high time designers…our suffering friends need us.

  ]]> http://www.graphicdesignblog.org/awareness-campagins-graphic-designers-contribute/feed/ 0 http://www.graphicdesignblog.org/featured-post-discount-banner-printing/ http://www.graphicdesignblog.org/featured-post-discount-banner-printing/#comments Tue, 21 Dec 2010 06:18:11 +0000 Charlie B. Johnson http://www.graphicdesignblog.org/?p=7008

Discount Banner Printing (DBP) is one of the UK’s leading providers of printed banners, labels, sticker printing and exhibition stands. Their philosophy of providing economical and high-quality banners revolves around three principles…high quality, low price and premium services. Their unique and distinctive features include:

• Competitive pricing is the cornerstone of Discount Banner Printing’s services. They pledge on providing you with the lowest price in the UK market.
• They print your custom banners in digital-quality and provide you maximum value for your money, without compromising on quality of the print.
• For its UK customers, DBP provides Free Delivery on ALL orders and special high speed courier service anywhere in the UK.

• Their online calculator makes ordering a breeze. Simply select your dimensions and options and you will then be given an instant quote based on your stated requirements.
• They take care of their customers at every step of the order through first rate customer support services. You will be satisfied with the friendly assistance provided to you.

For those of you who have not come through my earlier post on ‘Rebranding cost of famous brands’, here is a preview of what this post is about. A few weeks ago, I did a post that featured the costs of rebranding famous brands like PEPSI, BP and Accenture. I received an overwhelming response, both positive and negative, from my valued readers.

While many were of the opinion that the rebranding costs were exorbitant. Many graphic designers and people from graphic design field rebuked by asserting that rebranding costs are justifiable based on the amount of work and processes entailed. This debate compelled me into writing a sequel post on rebranding and its aftermath.

When is Rebranding a mistake?

• When you rebrand just for the sake of it, thinking you feel like rebranding just isn’t sufficient to overhaul the images of your brand.
• When your customers are devoted to your previous brand identity and are more faithful to it, rebranding may lose brand loyal customers.
• When rebranding does not reap proportional benefits and costs more than it pays.
• When you rebrand because your competitor did so, you are making a mistake of rebranding without purpose.
• When you rebrand without adequate research, repositioning the image without studying consumer demographics and psychographics is dangerous.
• When you think that rebranding only means a logo redesign, or altering the stationery and corporate colors. Rebranding entails a whole bundle of intangible items that are needed to be considered as well.

Which is the right time for Rebranding?

• When your brand equity is deteriorating or stagnant, that indicates you need a thorough rebranding to overhaul the identity of your brand.
• When your customers don’t seem to favor your brand identity anymore, it’s time that you reposition your brand in the minds of your consumers.
• When your brand gets caught up in a controversy, a repositioning is required to improve the tarnished reputation.
• When the rebranding has the muscle to offset the cost it incurs, meaning it has the potential to pay off in the long run.
• When you realize that your current brand positioning isn’t valid for the target market anymore, or your target market changes.

How well have famous rebranding performed?

In my previous post, I received quite a bit of complaints from some of the visitors saying that I did not properly analyze the cost of rebranding. Thus I would like to make an effort this time around to examine one of the most famous rebranding, that of Pepsi. In the end, you can be the judge if the rebranding is acceptable or not.  

Pepsi Rebranding – A comprehensive Analysis:

The Pepsi rebranding was handled by Arnell Group. Its three years strategy involves $1.2 billion, a complete packaging, merchandising and marketing overhaul of its soft drinks. Let me remind my readers that the total brand value of Pepsi is estimate around $ 16 billion as compared to Coca-Cola’s $68 billion. The rebranding amount involves all kinds of promotional and ATL and BTL marketing activities. Now let us analyze the impact of the rebranding. It has been one year since the overhaul took place. There are no figures of ‘out of the blue’ sales jump or consumer liking about the rebranding reported. On the contrary, Pepsi has received far more censure than any other brands for its directionless rebranding. The real question is…the sales that Pepsi is generating now, are they more than what they would have earned without the rebranding?  

Your turn to speak up! It’s not only Pepsi which has undergone major rebranding…many other top brands like AOL, ANZ and BBC have taken the risk of rebranding as well. Do you think that they have really reaped the benefits of their rebranding efforts?

  ]]> http://www.graphicdesignblog.org/rebranding-mistake-analysis/feed/ 34 http://www.graphicdesignblog.org/creative-minimalist-print-ads/ http://www.graphicdesignblog.org/creative-minimalist-print-ads/#comments Tue, 07 Sep 2010 07:14:16 +0000 Charlie B. Johnson http://www.graphicdesignblog.org/?p=6265

The advertising world is packed with creative ideas and imaginative advertisement messages. The job of an advertiser is to effectively persuade the target audience into buying a certain product or service. Creative ads are the ones that have the power to sell. But there is a vast difference between generating a TV ad and producing a print ad.

Print ads are hardest to execute because of the lack of space and freedom. Within a limited domain, you need to effectively place your message to the target audience. Hence, minimalist and conceptual print ads are helpful in serving the cause perfectly. In a print ad, less use of graphic design can yield more substance to the copy. This is where the services of a talented graphic designer come in handy.

Following are 30 of the most stunning minimalist print ads that say more with less.

ATM (Azienda Trasporti Milanesi)

McDonalds – Wi-Fries

National Environment Agency Singapore

Alka Seltzer: Chicklhouette

MTV Networks: Black Ribbon Michael Jackson

CNN: Net

CARE Austria: Earthquake

Columbia: shades

Albert Dali Naming Consultants: Corn-net-toe

FedEx: Statue of Sugarloaf

Financial Times: Paratrooper

The Green Ant: Minimalism

MasterCard Canada: Darkness

Hut Weber: Hitler vs. Chaplin

Jeep

Kapiti

Kit Kat: Bench

Nestlé Kit Kat: Vuvuzela

Lego: Tank

Levis Slim jeans:

McDonald’s road

McDonald’s: Medium size

Nando’s

Pepperoni Coke

Pilot pen: Mummy

Profilo XXL Refrigerator: Lost Vegetables, Tomato

Wite-Out spec:

The support centers union for victims of assault

Tzomet Sfarim Bookstore: Faceabook

Volkswagen Snow Tires: Crystal