Ever thought which is the hardest job for graphic designers? Let me…It is to effectively visualize a concept into a single image. This is the exact requirement in creating a powerful print ad for newspaper, magazine or billboards. A print ad copy consists of two elements: visual imagery and typography. Although a picture is worth a thousand words, but the power of words cannot be underestimated. And the best way to illustrate words is through effective use of typography.

Challenges for Graphic Designers in Print Ads:

Creating print ads is quiet a challenging job for the graphic designers. There are a few reasons that cause the making of print ads a little tricky, e.g:

• • Say more in Less Space: For starters, a print medium has less space than any other advertising medium. You need to communicate efficiently and effectively.
• • Lack of Emotions: Print ads lack the emotions that TV ads carry. You need to manipulate the words and pictures to create an attractive copy.
• • No Sound or Visual effects: In creating a print ad there are no visual aids or sound effects, you use an immovable media to create a moving ad.

In order to get a better understanding of how typography serves the effectiveness to print ads, let us take a look at some of the brilliant ads. For your understanding and inspiration, I have collected 22 creative typographic print ads.  

Absa Bank

BMW is joy

Brizo

Burger King: Wrap

You Don’t have to stay inside the lines

Coca Cola

Folha de S. Paulo newspaper: Monroe

McDonald’s: Room Mate

Hyundai – Designed for Humans

Mint Museum of Toys: Tin Toys

into1

Nissan Xterra Jokes

Mitchell Eye Centre: Trash

Optimum health gym: Fat

Orange – SMS

Pivot Boutique Karma

PlayStation 2: Girlfriend

Samsung Omnia

Sun-Rype: Trees

Take a break from the Sun

The Economist : maze

The Prevention Plan

One has to agree…within last few years advertising industry has manifestly overtaken the media world. Today print ads are conveying big messages to the world in an impressive and unforgettable manner. I believe print ads to be one of the fastest ways to attract potential customers but if they are not interesting or memorable, then they are useless. Lately, brands have been releasing such clever ads that without any description about the product, they have conveyed their message to their customers.

But today I intend to highlight a special trend which has overtaken the print advertisement industry. Yes, nowadays bold typography has become an important ingredient for a making an unforgettable ad. Below are some incredible print ads showing the miraculous combination of Typography and Print ads. This unique blend of two Graphic Design categories has bought in remarkably creative ads to attract customers.

So, without wasting more time, let’s move on to enjoy this bulk.  You must have seen many of these ads earlier but I am sure you will thoroughly enjoy this compilation of interesting and entertaining typographic print ads.

1 ) Brighton Language School

2 ) Cancer Patients Aid Association

3 ) Think : Mobile

4 ) Bushmills Irish Whiskey

5 ) Amazon : Rock

6 ) Nike

7 ) Khadims Shoes : Addiction

8 ) FedEx

9 ) Australia Post

10 ) HSBC Systematic Investment Plan

11 ) IKEA : Decorate for the holidays

12 ) The Economist

13 ) Amnesty International

14 ) Sensodyne

15 ) Sun-Rype : Fruit

16 ) Vodafone : Trainshopping

17 ) Regaine

18 ) Volkswagen Touareg : Sharks

19 ) You Don’t Have To Stay Inside The Lines

20 ) Scrabble

21 ) Mercedes Benz

22 ) IKEA

23 ) Corrado mattress

24 ) Veja

25 ) Chicago Tribune

26 ) Harleys Equal

27 ) Paknstor Bedrooms

28 ) Samenwerkende Apothekers

29 ) Hope

30 ) Express More With Touch

• A black & white logo or a colorful Logo
• A weird logo design or a playful logo
• A typographic logo or a graphical logo

Yes…. Today I bring an interesting comparison between the Typographic Logos and Graphical logos. I have put 20 logos in each category, for you all to see how creatively designers have played with their logo designs. Enjoy these logos but don’t forget to tell if impressive typographic logos can give the clarity about your enterprise or it is important to have an icon added to the logo?  

Which logos are more creative and convincing – Typographic Logos or graphical Logos?

 

Graphical Logos

Typographic Logos

Bearly Awake

Coffeenerd

Bikey

Fatherz day

Facial Surgery

Frankenstein Films

Dove Church

Gandhi

Geek

Play Ground

Greedy Geeks

KFC

Gooday Cafe

Kika

Ms.Behave & Mr.Lucky

LG

Seven Sparrows

Imported Mexican Foods

Ouch!

People PC

Quote Kid

Wunder Kiddo

Zoo Zagreb

Ponder

Ant

Bend

Exit

Fish

Fake logos

International Bicycle Museum

Hero

Neck & Body

Look

Alan Hodges

Luna

E2 Consulting

Lift

Pipes

Wrong Right

Seo Solution

Ludos

Slim

Steps

Tweenty-four Seven

Vote

Wire

Great White Productions

Jill

There were times when people use to prefer frilly and vividly decorative logos but now time and trends have changed. To have a successful logo, designers are playing more with the fonts nowadays. Although clients coming up with the requirement to have a “type based logo” think such logos are easy to design. Maybe many of you won’t agree to this statement of mine…designing a typographic logo is much more challenging than creating a traditional one, which is, type + image.

Well, this new working approach made me research some successful and famous typographic logos. Although creative work can be never confined to specific categories but to highlight the beauty and variety of Typographic Logos, I have placed them under different titles.

I am sure you will be impressed to see how the subtle creativity and smart concept of these typographic logos can be so effective. Don’t you think Typographic Logos are more difficult to design…atleast, I think so :s

Clever Typographic Logos:

I would say simply playing with letters is not a real creativity, until you arrange them in such a way that they reveal a hidden concept. Therefore, I have collected such typographic logos which deliver a hidden message as well. You just need to study them closely and carefully…best of luck!!    

Funky Typographic Logos:

Be it web designing or logo designing, grungy effect is always a treat for eyes. The wooden and rusty look of a logo makes it amazingly catchy. These logos compiled here prove how grasping and appealing they could be.    

Corporate Typographic Logos:

In this competitive era, we all strive to have our company on top of others and a logo is the best resource. These typographic logos you view below are the best examples of having a simple but memorable logo for your company. These logos prove how we can make our business look sophisticated and appealing at the same time.    

Grungy Typographic Logos:

Be it web designing or logo designing, grungy effect is always a treat for eyes. The wooden and rusty look of a logo makes it amazingly catchy. These logos compiled here prove how grasping and appealing they could be.    

Typographic Logos with a face:

Although the concept of creating a face by playing with the letters, is quiet old but at the same time it a frequently used style. These logos here might look childish or cartoonish but one cannot deny the hard work and effort designer has put into them.    

Flawless Typographic Logos:

I really enjoyed viewing these logos where the designers have beautifully written the company name without breaking the rhythm between the letters. The flow and connectivity portrayed in these logos show another creative side of typographic logos.    

Cropped Typographic Logos:

In these logos you will notice how the letters are being cropped in unique way but still they deliver the company name quiet evidently. The designers have to be very tactful to design a cropped logo without the company name being overlooked.    

Symbols and Typographic Logos:

It is a clever idea to merge symbols with fonts while designing a logo. However, designers should be careful enough to see that the used symbols contribute effectively in conveying the message of a business. Here are few typographic logos where symbols are used to deliver the message more clearly and successfully.    

Looking at these conceptual logos, don’t you think Typographic Logos are little tricky and demanding to be designed. While designing these logos, graphic designers become more careful as they gotta convey the right message using fewer elements.  Now I would like you all to share your honest perspective….which logos you find more difficult to be designed, typographic logos or the regular logos (text+image)

And of course, if you have more intelligent Typographic Logos to share, you are more than welcome

The most funny but true comment I’ve ever heard about Typography is “If typography didn’t exist to take care of letters, one day “D” would get depressed about its huge tummy and would kill itself It’s a fact that we overlook the importance of letters and words in our life but the beautiful art of Typography keeps us reminding.

From some time, I have been coming across lots of creative Typographic masterworks while surfing net and get tempted to share them with you all. Hopefully, you remember the post I added last month titled “Black and White Typography – Wonders of Graphic Design” Thanks to you all for appreciating it so much and leaving such welcoming comments.

However, once again I have got some terrific artwork showcasing typography used to create human portraits. Since there was so much to show so I decided to display President Barrack Obama posters as the exceptional feature of this post.

Scroll down to enjoy but don’t forget to share the most fascinating Typographic art piece. Let’s begin now!!  

Obama Posters

Well, you have seen nothing yet!!! Look at these amazing typographic faces.

A good artwork is proved with the alphabets used within the design. Typography is an art without which every design seems to be incomplete. It is not a science, for which we need to follow any definite axioms and rules. Typefaces are designed to convey your creativity to others but every type cannot be used for any design.

It won’t be wrong to confess that typography plays a major role in making any graphic design successful. However, sometimes the combination of color and typography is overlooked, which affects the overall project. So, have you ever tried black and white typography? I mean.. have you ever tried black and white typography? Well, I think black and white typeface can be more impressive than colorful typography….what say?

Overeating Typography:

Wash away the TYPE:

Falling:

Typography with “A”:

“M” Design:

We See:

Dancing Typo:

Big and Bold Typography:

Typography Tree:

Los Angeles:

I love Graphic Design:

“X” and “Y” Typography:

BREAKS:

Typography Whirl:

Question Mark?

Ink and Water:

Bad Typography:

Art is Breaking:

Girly Typography

Zebra Print:

I am sure these images must have held back your thoughts for few moments as they transmit messages in the most simple and creative way. Therefore, I would like to know, how many of you think Black and White typography can be more impressive and persuasive than colored one.

However, did you find these designs convincing enough to make you experiment your designs with Black and White typography…Send in your opinions and if you created something creative like the above given images, don’t hesitate to share .