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Being a graphic designer, one of the toughest jobs that I face in my career is convincing my clients to say YES to my graphic design ideas. Now I have never taken this as a dilemma as dealing with the client is part and parcel of being a graphic designer. But sometimes, you get such clients who are adamant to your design concepts and are difficult to sway.

But let us not forget…it’s not about what you feel is right. It’s about making the clients agreed that your design satisfies their business requirements. There are various types of clients that you will tackle in your careers. Some clients are an easy bargain. But for some, you need to educate them in order to convince them. This is one difficulty that many young graphic designers face in the preliminary stage of their careers. By following a different approach, you can easily get your clients to say YES to your designs.

Following are 5 tactful ways that you can convince your clients to like your designs:

 

1. Maintain your status as an Expert:

A client-designer relationship should always be a two-way association where the client also gets to share his opinions. But as graphic designers, you should have a methodology which put you in cruise control. It also lets you set expectations of your clients so that they know what they will be getting.

 
 

2. Use Optimistic Approach:

Never talk down what your clients have to say. Instead of being critical, use an optimistic approach of playing down your clients silly ideas. Whenever I face a silly idea from a client, I use the “YES…BUT” technique. For example, I would say “YES! Your version is also good BUT what I propose is even better for your business image.” This allows me to keep the clients feelings as well as put my logo design ideas across to them in a positive manner.
 
 

3. Educate your Clients:

For some clients, it is necessary to educate them their role in the graphic design project. Hence it is better that before you start a particular project, you hold a meeting to describe the entire process of your work. This is will allow the client to realize their parameters and responsibilities in the graphic design project.
 
 

4. Convincing Presentation:

It is a universal rule in business that whatever you offer, presentation is everything. Even in graphic designing, the way you present your design ideas and concepts matters a lot in convincing your clientele. For instance, you prepared a highly creative logo design for your client. But you printed a low quality version of the logo to show to the client. Chances are that the client will not say yes to your design. Always make sure that the presentation is top notch.
 
 

5. Tell the Benefits:

Instead of highlighting the style and other ornamental features of your designs, explain the business benefits of your idea to the clients. You can waste scores of time trying to explain the technical aspects of the design, but the reality is that clients’ only concern is how it will benefit their business. So, you should come straight to the point and explain them how your design concepts will strengthen their business image.
 
 

Author Charlie B. Johnson

has written Posts 388 .

  1. reeha@cheap designer handbags On July 22nd, 2011 at 6:35 pm
    1

    All the points are must but the most important points are convincing clients through presentation and telling them the benefits of design you select than they can easily get to the drawbacks of other things in their mind.

  1. Adam Booth On July 25th, 2011 at 3:55 am
    2

    Great post.
    The relationship between Designer and client can sometimes be a tricky one with two different visions, and in my experience two different outlooks.
    The client will undoubtedly be focused on their business and sales, sales, sales and they can sometimes prefer a lesser design for larger logos and lots and lots of useless information and defiantly do not believe that ‘less is more’.
    These are some great tips to win the client round and show them that good design is always the better solution compared to hitting the customer in the face with massive logos and false boasting that ‘We are the best around’ and ‘We’re number one’.

  1. offset printing On July 26th, 2011 at 12:31 am
    3

    Number 1 is right on the money. Clients come to graphic designers because they need the help and services of an “expert”. For some reason, when they speak to designers about how they want the final product to look like, they sound like they know more than the graphic designer. While the input of the client is valuable, limits should be set as to how much “input” from them is enough.

  1. Rob Wane On July 26th, 2011 at 2:00 am
    4

    For me to present a well designed idea plus the uniqueness of your work can satisfy your client and optimistically offer you great opportunities in the field of your choice.

  1. David Pugh On July 27th, 2011 at 5:15 am
    5

    A great straight-to-the-point article, as a designer of 9 years experience I have come up against all manner of stubborn clients with bad ideas on design, only recently have I learned to be much more positive, and the YES.. BUT comment is spot on.
    I would just add to point 4 on presentation, especially with logo design, it is really important to make sure you have covered yourself with a detailed contract before submitting high quality designs, if not there’s always a chance of them rejecting it, tweaking it themselves and not paying you. A signed contract (faxed or digitally agreed upon) and/or watermark offer protection against this.

  1. Zen Creative Marketing On July 29th, 2011 at 1:31 am
    6

    Nice article.
    I tend to use “YES…AND”. This validates the clients’ concerns, but hightlight potentials problems if we adopt their ideas. So we compromise and it works.

  1. yazili On July 30th, 2011 at 11:45 pm
    7

    These are some great tips to win the client round and show them that good design is always the better solution compared to hitting the customer in the face with massive logos and false boasting that ‘We are the best around’ and ‘We’re number one’.

  1. G3 Creative On August 1st, 2011 at 3:15 am
    8

    The relationship between graphic designer and client is vital along with a strong rational.

  1. iprodsign On August 2nd, 2011 at 12:39 am
    9

    thanks for the tricks !

  1. graphic design forum On August 2nd, 2011 at 1:06 am
    10

    I appreciate your points in establishing the practical tips that would be useful for graphic designers, most especially the ones who are starting to create a buzz in the industry. Thanks for sharing this, I am glad that you wrote this.

  1. Rongdhonu Graphics On August 3rd, 2011 at 9:00 am
    11

    This is an important matter. I think good and professionalism is most important to make client satisfaction and must pesentation style…

  1. LogoTemplate On August 3rd, 2011 at 11:04 am
    12

    Great article! I think that optimistic approach is very important and a “must” for a graphic designer!

  1. Will On August 5th, 2011 at 10:02 am
    13

    I like the ‘non selling’ explanation of benefits.

  1. slideshow wordpress plugin On August 6th, 2011 at 11:57 pm
    14

    As a designer we must learn tips with our design to impress our clients. There are some effective tips that we can develop our design and make it acceptable to all.

  1. Website Design Singapore On August 13th, 2011 at 1:59 pm
    15

    I believe using the optimistic approach coupled with educating one’s clients as a very important tool in selling one’s idea. Client appreciate the time and effort in trying to convince them, they learn something along the way and automatically will think you’re always the expert :)

  1. Michelle On September 20th, 2011 at 10:21 pm
    16

    Found myself saying “yes… but” just yesterday! Good to know I’m on the right track. Great tips, thanks!

  1. Neil On October 6th, 2011 at 6:16 am
    17

    Re. “yes…but”

    Look up Robert Cialdini on this – Interesting Psychobabble – he would argue that it should be “but, yes…”


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