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With the rapid development of media and promotion, advertising is almost impossible to avoid. Simply put, advertising is everywhere. The graphic design field has significantly helped in development of advertising. Long gone are the days when advertisers did not have the tools for executing their ideas. With graphic design software, print advertisements can now be created with ease. Whatever you conceptualize can be easily visualized through graphic designing. The core purpose of an advertisement is to sell a product or service. So, if it doesn’t sell, it doesn’t tell. Conceptual advertising is about delivering the message and services to the audience in an interesting manner. Designing a print ad is far more difficult than creating a TV ad due to lack of space. To say more with less is the challenge in print ads, hence they require a powerful concept. |
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Here is a showcase of 40 creative print ads that are backed by a powerful concept and effectively deliver the message. |
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OSmart Car |
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Match.com |
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We build for the future |
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Ogawa: Avoid Smoking |
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IKEA: Living Room |
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SBP: Will Work For Food |
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Friends of the Earth |
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WWF – Before It’s Too Late |
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Papermate: Ultra fine |
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McDonald’s: The Real Milkshake |
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Denver Water – Use Only What You Need |
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Rowenta |
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Before It’s Too Late |
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Fortis Bank: Plastic Surgery Loans |
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McDonald’s Pole |
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Neglected/ Invisible Children |
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Amer Restaurants: Ramadan Kareem |
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Restaurant Mirador del Alto: Dalí |
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Panasonic nose trimmer: Baldy |
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Nothing wakes you up like Nescafe: |
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Terri Scheer Property Management: Tenant, 2 |
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DRL: Heart |
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WWF – Imagine This is Yours |
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McDonalds – New Outlet |
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Vacuum cleaners |
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Samsung MP3 Player |
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Don’t Jump |
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Reserved for drunk drivers: |
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American Football: Tougher Football |
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TV3: Law & Order outdoor lamp |
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Telhanorte: Drill |
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Aia Agricola Alimentare: Luna Park |
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Otrivin: Balloon |
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Skoda: Dynamite |
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Cemex Concrete – Bridge |
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Save Energy |
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Lifebuoy |
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The Couple Diadermine Wrinkles Expert |
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Airtel |
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[...] 40 Conceptual Print Ads – Creativity with concept! Submitted by Nirhana [...]
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Some of them are absolutely brilliant!!!
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Fantastic…. Really like your blog… Nice share here =D LoLz…
Regards,
Jay (CAVLENT)
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So many that are so good….Hard to pick a “best concept”. I really liked the Papermate “ultra fine” ad. Maybe Sarah Palin should use that pen rather than writing her speech notes in the palm of her hand.
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That’s a huge collection!
My favs would be:
Friends of the Earth
Panasonic nose trimmer: Baldy
Reserved for drunk driversMatch.com – great marketing idea. The one who manage it – genius.
Other looks a bit cheesy and doesn’t impress very much. Just my opinion of course.
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wow..great collection…love the creativity…
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they’re all really amazing. Thanks for sharing. Some really ingenious. The save energy one is probably what I’d pick as the best. Can’t really say why.
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I really like the “This space reserved for drunk drivers”, the Law and Order light and the “Use Electricity Wisely” ones…all genius ideas!
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This Whole Collection is Superb!
Out of These… ‘The vacuum Cleaner’ add and ‘pollution is Closer’ Was really good!
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Their all sooooo amazing I can’t really pick a favourite.Thx for the post;)
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Wow these are truly a creativity with concept and I am so impressed with all these print ads.I have never seen such wonderful collection and I really like that you have shown this collection to us.I do appreciate you for this post.
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Don’t Jump, and Lifebuoy are great! Thanks for sharing.
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Very clever indeed.
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“We build for the future” is very interesting one.
After rewatching the collection a few times, I just noticed that this photo is two parted (2 photos). lol.Lifebuoy pic is very funny.
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I enjoyed denver water, WWF and save electricity! Awesome concepts and funny too!
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[...] Tweets about this great post on TwittLink.com [...]
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Haha i love most of them! I think my fave is the law and order one:D
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[...] and
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Love the concepts. Great. That is what clients pay for not production like most of the web is all about.
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“Don’t Jump” is a funny ad. I guess if you were sitting in an office looking down thinking about changing jobs it would grab your attention.
Thanks
Dan
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I think the WWF ones are the most striking ones. We should really work hard to to save our environment before it is too late.
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The Friends of the Earth ad is hilarious…and gives everyone a point blank message right in front of them..brilliant..
The ad of the vacuum cleaners is absolutely ingenious..took a few seconds to get it though..!! connects very well with a customer
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Wow! These are great concepts. I think overall, I really like the billboards that cleverly use the real world. Look at “Eskom – Save Energy” for example, it’s extremely simple but oh so powerful! The only problem is that this billboard will only work during the night… and most traffic is done during the day. Return on investment for this ad is questionable.
“Don’t jump – Career Builder” is pretty amazing, too.
Thanks for posting ; )
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[...] Since applying to college for advertisement, I seem to be more intrigued with the ads I see on a day to day basis. 9 time out of 10, the one’s that really stand out to are the one that think outside the box and/or utilize the environment around them. Here some conceptual advertisements that I have hand picked from a list of ‘40 Conceptual Print Ads‘. [...]
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these concepts and designs are great, i am just marvelling at the creative minds that are working behind them – great job done
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Nescafe, McDonald’s, Samsung, and eskom. Thanks for sharing!
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i like them! great ideas.
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Great post! Smarties!
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Excellent images!!
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Save Energy is the best one I would say!!
Thanks:)
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looking at such sharing always inspire me and it is an eye opening to see ads with creative concepts from all over the world.
i love them all!
fave: McDonalds, Nescafe, Don’t Jump, Reserved for Drunk Drivers, Panasonic nose trimmer: Baldy, Nelgected / Invisible Child, Friends of the Earth.
best creative concepts: McDonalds. I see there are many of them listed here!
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Inside baseball. Ads considered more creative may or may not be effective in driving behavior or having the desired effect. A bunch of self-congratulatory nonsense.
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[...] 28, 2010 · Leave a Comment I just saw this from graphic design blog and had to share. These are truly stunning ads and so clever that my creative juices have turned [...]
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All of these ads were so clever. But I loved the McDonalds, Save Energy, match.com, We build the future, Denver Water, SBP and life buoy ones. Thanks so much for sharing this!
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WOOOOOW!!!! I really like …
=)
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All have great conceptual thoughts. Very nice, I got Papermate: Ultra fine brilliant. Its great.
Keep it up regards !
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[...] emartinez shared 40 Conceptual Print Ads – Creativity with concept! | Graphic Design Blog – An Ultimate Resou…. [...]
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Fantasic collection!
The McDonalds coffee pot + the other McDonalds stuff that coincides, is a fantastic campaign.
Hoover and WWF did a wonderful job.
Thanks for this!
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Such good examples! The cup/car pollution one is gross (therefore effective). The Lifebuoy one is funny!
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[...] Graphic Design blog showcases some creative print ads that are backed by a powerful concept and effectively deliver the [...]
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paper mate .. extra fine
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The anti-McD advert (the painted baby) – that has to catch your eye. Oh! Just a horrid thought that they’re already after your children to be indoctrinated into globalcorporatism ™.
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Whoa! Some of these images have to be the most startling ways to get attention I’ve seen so far this year.
The Wildlife Fund Tiger / child image is the most haunting. Pity those who it is aimed at (the poachers) probably can’t read.
JG
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These are some inspiring ads you’ve got there!
WWF- Imagine this is yours, really touched a chord. A very impregnable image of a hunter and a child. A picture worth a thousand words. An effective ad.
Save energy, Don’t Jump, and Samsung MP3 Players put a smile on my face. Very interesting and neat indeed.
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[...] 40 Conceptual Print Ads – Creativity with concept! Comparte este post: [...]
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These ads can win awards! Thanks for posting!
My favorites are:
“Before It’s too Late” and “Don’t Jump”.
These two definitely stood out. Simply fantastic! Post more
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[...] outros anúncios, acesse Graphic Design blog (em [...]
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[...] 40 Creative Conceptual Print Ads [...]
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[...] Check out these brilliant print ads [...]
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My favorite has to be TV3: Law & Order outdoor lamp. Excellent use of the space and props.
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“Save Energy Wisely” is an excellent concept. Really impressed. great…
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[...] Photoshop manipulation is inconceivable. Every day we observe heaps of celebrity photos, snaps and conceptual print ads that are professionally buffed through Photoshop to make them acceptable on screen. However, there [...]
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It’s such a outstanding collection of Conceptual Print Ads. I loved all print ads as every ads reveal unique message of product.
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The picture screams what it wants to say. Eye opener, really. Nice blog btw!
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what an qwesome collection!! very nice ads!! i loved the WWF- Imagine this is yours’ one.. every person who is cruel to animals must realize this.
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Love the smart car ad! It’s visual and interactive. Imagining a car parked in a grocery aisle out of it’s regular environment is highly effective at grabbing the attention. It’s reminds me of readymade/found art, take something, put it out of it;s regular context and it becomes art. Inspiring Ad! How rare is that?!