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40 Conceptual Print Ads – Creativity with concept!

With the rapid development of media and promotion, advertising is almost impossible to avoid. Simply put, advertising is everywhere.  The graphic design field has significantly helped in development of advertising. Long gone are the days when advertisers did not have the tools for executing their ideas. With graphic design software, print advertisements can now be created with ease. Whatever you conceptualize can be easily visualized through graphic designing.

The core purpose of an advertisement is to sell a product or service. So, if it doesn’t sell, it doesn’t tell. Conceptual advertising is about delivering the message and services to the audience in an interesting manner. Designing a print ad is far more difficult than creating a TV ad due to lack of space. To say more with less is the challenge in print ads, hence they require a powerful concept.


Here is a showcase of 40 creative print ads that are backed by a powerful concept and effectively deliver the message.


OSmart Car


We build for the future


Ogawa: Avoid Smoking


IKEA: Living Room


SBP: Will Work For Food


Friends of the Earth


WWF – Before It’s Too Late


Papermate: Ultra fine


McDonald’s: The Real Milkshake


Denver Water – Use Only What You Need




Before It’s Too Late


Fortis Bank: Plastic Surgery Loans


McDonald’s Pole


Neglected/ Invisible Children


Amer Restaurants: Ramadan Kareem


Restaurant Mirador del Alto: Dalí


Panasonic nose trimmer: Baldy


Nothing wakes you up like Nescafe:


Terri Scheer Property Management: Tenant, 2


DRL: Heart


WWF – Imagine This is Yours


McDonalds – New Outlet


Vacuum cleaners


Samsung MP3 Player

Don’t Jump


Reserved for drunk drivers:


American Football: Tougher Football


TV3: Law & Order outdoor lamp


Telhanorte: Drill

Aia Agricola Alimentare: Luna Park


Otrivin: Balloon


Skoda: Dynamite


Cemex Concrete – Bridge


Save Energy




The Couple Diadermine Wrinkles Expert




So…which of these ads had the best concept? Do share your thoughts.


Author Charlie B. Johnson

has written Posts 388 .

  1. Renee Brisson-Khan On April 9th, 2010 at 8:42 am

    Love the smart car ad! It’s visual and interactive. Imagining a car parked in a grocery aisle out of it’s regular environment is highly effective at grabbing the attention. It’s reminds me of readymade/found art, take something, put it out of it;s regular context and it becomes art. Inspiring Ad! How rare is that?!

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    [...] 40 Conceptual Print Ads – Creativity with concept! Submitted by Nirhana [...]

  1. Ankit Bathija On April 9th, 2010 at 10:39 am

    Some of them are absolutely brilliant!!!

  1. CAVLENT Brands Consultant On April 9th, 2010 at 11:35 am

    Fantastic…. Really like your blog… Nice share here =D LoLz…

    Jay (CAVLENT)

  1. Donna Watson On April 9th, 2010 at 11:43 am

    So many that are so good….Hard to pick a “best concept”. I really liked the Papermate “ultra fine” ad. Maybe Sarah Palin should use that pen rather than writing her speech notes in the palm of her hand.

  1. Puzzle On April 10th, 2010 at 4:42 am

    That’s a huge collection!
    My favs would be:
    Friends of the Earth
    Panasonic nose trimmer: Baldy
    Reserved for drunk drivers – great marketing idea. The one who manage it – genius.

    Other looks a bit cheesy and doesn’t impress very much. Just my opinion of course.

  1. Shamima Sultana On April 11th, 2010 at 3:44 am

    wow..great collection…love the creativity…

  1. Martin Agius On April 11th, 2010 at 5:52 am

    they’re all really amazing. Thanks for sharing. Some really ingenious. The save energy one is probably what I’d pick as the best. Can’t really say why.

  1. Abbott Skelding On April 11th, 2010 at 3:22 pm

    I really like the “This space reserved for drunk drivers”, the Law and Order light and the “Use Electricity Wisely” ones…all genius ideas!

  1. Ankyy On April 12th, 2010 at 12:54 am

    This Whole Collection is Superb!
    Out of These… ‘The vacuum Cleaner’ add and ‘pollution is Closer’ Was really good!

  1. matin On April 12th, 2010 at 1:43 pm

    Their all sooooo amazing I can’t really pick a favourite.Thx for the post;)

  1. Houston personal injury On April 12th, 2010 at 11:35 pm

    Wow these are truly a creativity with concept and I am so impressed with all these print ads.I have never seen such wonderful collection and I really like that you have shown this collection to us.I do appreciate you for this post.

  1. ClipThis On April 13th, 2010 at 1:09 pm

    Don’t Jump, and Lifebuoy are great! Thanks for sharing.

  1. CJM Design On April 15th, 2010 at 8:26 am

    Very clever indeed.

  1. World Cup On April 15th, 2010 at 8:46 am

    “We build for the future” is very interesting one.
    After rewatching the collection a few times, I just noticed that this photo is two parted (2 photos). lol.

    Lifebuoy pic is very funny.

  1. Jonathan Goh On April 15th, 2010 at 3:10 pm

    I enjoyed denver water, WWF and save electricity! Awesome concepts and funny too!

  1. TwittLink - Your headlines on Twitter On April 15th, 2010 at 3:39 pm

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  1. andrei On April 16th, 2010 at 1:16 pm

    Haha i love most of them! I think my fave is the law and order one:D

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  1. Free Web site On April 19th, 2010 at 2:01 pm

    Love the concepts. Great. That is what clients pay for not production like most of the web is all about.

  1. 509 Media On April 19th, 2010 at 4:21 pm

    “Don’t Jump” is a funny ad. I guess if you were sitting in an office looking down thinking about changing jobs it would grab your attention.


  1. Clippingimages On April 20th, 2010 at 4:45 am

    I think the WWF ones are the most striking ones. We should really work hard to to save our environment before it is too late.

  1. Sharad Sud On April 21st, 2010 at 1:54 am

    The Friends of the Earth ad is hilarious…and gives everyone a point blank message right in front of them..brilliant..

    The ad of the vacuum cleaners is absolutely ingenious..took a few seconds to get it though..!! connects very well with a customer

  1. Laurent JOUVIN On April 21st, 2010 at 7:50 pm

    Wow! These are great concepts. I think overall, I really like the billboards that cleverly use the real world. Look at “Eskom – Save Energy” for example, it’s extremely simple but oh so powerful! The only problem is that this billboard will only work during the night… and most traffic is done during the day. Return on investment for this ad is questionable.

    “Don’t jump – Career Builder” is pretty amazing, too.

    Thanks for posting ; )

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    [...] Since applying to college for advertisement, I seem to be more intrigued with the ads I see on a day to day basis. 9 time out of 10, the one’s that really stand out to are the one that think outside the box and/or utilize the environment around them. Here some conceptual advertisements that I have hand picked from a list of ‘40 Conceptual Print Ads‘. [...]

  1. Nessa On April 23rd, 2010 at 3:21 am

    these concepts and designs are great, i am just marvelling at the creative minds that are working behind them – great job done

  1. Dina Meek On April 27th, 2010 at 5:06 pm

    Nescafe, McDonald’s, Samsung, and eskom. Thanks for sharing!

  1. fadi On April 28th, 2010 at 12:46 am

    i like them! great ideas.

  1. A-girl On April 28th, 2010 at 3:51 am

    Great post! Smarties!

  1. HO On April 28th, 2010 at 4:57 am

    Excellent images!!

  1. CSSReX On April 28th, 2010 at 5:21 am

    Save Energy is the best one I would say!!

  1. missyeley On April 28th, 2010 at 8:03 am

    looking at such sharing always inspire me and it is an eye opening to see ads with creative concepts from all over the world.

    i love them all!

    fave: McDonalds, Nescafe, Don’t Jump, Reserved for Drunk Drivers, Panasonic nose trimmer: Baldy, Nelgected / Invisible Child, Friends of the Earth.

    best creative concepts: McDonalds. I see there are many of them listed here!

  1. Mike On April 28th, 2010 at 3:49 pm

    Inside baseball. Ads considered more creative may or may not be effective in driving behavior or having the desired effect. A bunch of self-congratulatory nonsense.

  1. 40 Great Conceptual Print Ads « Audacious Ink On April 28th, 2010 at 3:52 pm

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  1. Chelsea Ravae On April 28th, 2010 at 6:13 pm

    All of these ads were so clever. But I loved the McDonalds, Save Energy,, We build the future, Denver Water, SBP and life buoy ones. Thanks so much for sharing this!

  1. Caro On April 28th, 2010 at 8:58 pm

    WOOOOOW!!!! I really like …

  1. Web Designer On April 29th, 2010 at 1:54 am

    All have great conceptual thoughts. Very nice, I got Papermate: Ultra fine brilliant. Its great.

    Keep it up regards !

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  1. Brett On April 29th, 2010 at 10:46 am

    Fantasic collection!

    The McDonalds coffee pot + the other McDonalds stuff that coincides, is a fantastic campaign.

    Hoover and WWF did a wonderful job.

    Thanks for this!

  1. Alex Levine On April 29th, 2010 at 2:48 pm

    Such good examples! The cup/car pollution one is gross (therefore effective). The Lifebuoy one is funny!

  1. Awesome Ads - Business Opportunities Weblog On April 29th, 2010 at 3:31 pm

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  1. abhimanyu On April 30th, 2010 at 2:14 am

    paper mate .. extra fine

  1. Chris McCray On April 30th, 2010 at 2:26 am

    The anti-McD advert (the painted baby) – that has to catch your eye. Oh! Just a horrid thought that they’re already after your children to be indoctrinated into globalcorporatism ™.

  1. Jonathan Gunson - Traffic Cafe On May 2nd, 2010 at 7:29 pm

    Whoa! Some of these images have to be the most startling ways to get attention I’ve seen so far this year.

    The Wildlife Fund Tiger / child image is the most haunting. Pity those who it is aimed at (the poachers) probably can’t read.


  1. Shivika Sood On May 3rd, 2010 at 5:35 am

    These are some inspiring ads you’ve got there!

    WWF- Imagine this is yours, really touched a chord. A very impregnable image of a hunter and a child. A picture worth a thousand words. An effective ad.

    Save energy, Don’t Jump, and Samsung MP3 Players put a smile on my face. Very interesting and neat indeed.

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  1. Jenny Carvajal On May 3rd, 2010 at 8:12 pm

    These ads can win awards! Thanks for posting!

    My favorites are:

    “Before It’s too Late” and “Don’t Jump”.

    These two definitely stood out. Simply fantastic! Post more :)

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  1. David @ Credit Letter On May 6th, 2010 at 8:40 pm

    My favorite has to be TV3: Law & Order outdoor lamp. Excellent use of the space and props.

  1. bimo On May 7th, 2010 at 2:12 pm

    “Save Energy Wisely” is an excellent concept. Really impressed. great…

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    [...] Photoshop manipulation is inconceivable. Every day we observe heaps of celebrity photos, snaps and conceptual print ads that are professionally buffed through Photoshop to make them acceptable on screen. However, there [...]

  1. Logo Design Portfolio On June 23rd, 2010 at 9:50 am

    It’s such a outstanding collection of Conceptual Print Ads. I loved all print ads as every ads reveal unique message of product. :)

  1. Arlette Adoreno On June 26th, 2010 at 10:14 pm

    The picture screams what it wants to say. Eye opener, really. Nice blog btw!

  1. smita jain On July 6th, 2010 at 7:49 am

    what an qwesome collection!! very nice ads!! i loved the WWF- Imagine this is yours’ one.. every person who is cruel to animals must realize this.

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    [...] 40 conceptual print ads . Very creative. [...]

  1. setareh On October 10th, 2010 at 7:54 am

    woooow fantastic ,i love most of them

  1. Sachin yelve On October 21st, 2010 at 9:01 am

    save energy Wisely superb

  1. Anwar Saleem On October 22nd, 2010 at 12:17 pm

    Most are amazing but simply the best is Nescafe. The best message in most simple way

  1. Ravi On January 13th, 2011 at 1:25 am

    SBP: Will Work For Food

  1. Karin On January 19th, 2011 at 4:36 pm

    My favorites are “SBP: Will Work For Food” with the frog and the “OSmart Car” ads

  1. Thaddeus George On February 6th, 2011 at 11:04 pm

    That McDonalds AD is one of the most frightening things I have ever seen in my entire life. I was involved in a print campaign as part of branding for my small business and worked with a great Sydney based graphic design team, DPM Creative Group.

  1. love punj On February 11th, 2011 at 1:24 pm

    very good work…

  1. sandra mead On February 12th, 2011 at 6:03 pm

    Love the smart car ad.

  1. Faizan Siddiqui On April 30th, 2011 at 12:09 am

    Brilliant Concepts…

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    [...] a Google search for some examples of extraordinarily conceptual ads, I stumbled up on this link (40 Conceptual Print Ads – Creativity with concept!) and had to share. Of the 40 in the collection, I find it hard to pick a favorite – and struggle [...]

  1. Daniel On July 31st, 2011 at 12:36 pm

    I loveeeeeeee the McDonalds “the real milk shake ” concept. Really, really, really creative, making realness their competitive advantage, very funny, I’m sure it hit their goal and milkshake sales boosted. GO MACDONALDS!! LUV IT

  1. Amol On August 19th, 2011 at 7:13 am

    I am impressed by the concept ” WWF – Imagine This is Yours” very very touchy one.

  1. Daniel On September 14th, 2011 at 12:25 am

    When I saw the ‘WWF – Before It’s Too Late’ ad I thought of the Bundaberg Rum Polar Bear, and thought it was going to be an ad for binge drinking.

  1. sarang gotmare On October 6th, 2011 at 1:49 am

    Awesome Creativity

  1. Atul Vyas On December 4th, 2011 at 5:24 am

    supep print advertisement

    i want to see more advertisement

  1. Beth On December 27th, 2011 at 6:30 pm

    “Pollution is closer than you think.” Brilliant! So poignant.

  1. Ray Dauphinais On February 26th, 2012 at 1:15 pm

    Some of these are extremely creative and some, “Use electricity Wisely”, make you pause and think. Well done stuff.

  1. vinod On April 6th, 2012 at 9:25 pm

    WWF and Cemex Concrete are very conceptual ….. nice conceptsss…

  1. webtoprint On August 3rd, 2012 at 1:30 am

    Awesome creative all of them especially the new Ramadan Kareem ad. This is what the real stopping power is. Superb!

  1. Awesome Ads | Master Mind Blog On July 30th, 2013 at 12:07 am

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  1. Saahil Arora On August 27th, 2013 at 4:07 am

    Must say…..Very Gud WORK!!!!!!

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