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Ever thought which is the hardest job for graphic designers? Let me…It is to effectively visualize a concept into a single image. This is the exact requirement in creating a powerful print ad for newspaper, magazine or billboards. A print ad copy consists of two elements: visual imagery and typography. Although a picture is worth a thousand words, but the power of words cannot be underestimated. And the best way to illustrate words is through effective use of typography.

 

Challenges for Graphic Designers in Print Ads:

Creating print ads is quiet a challenging job for the graphic designers. There are a few reasons that cause the making of print ads a little tricky, e.g:

  • • Say more in Less Space: For starters, a print medium has less space than any other advertising medium. You need to communicate efficiently and effectively.
  • • Lack of Emotions: Print ads lack the emotions that TV ads carry. You need to manipulate the words and pictures to create an attractive copy.
  • • No Sound or Visual effects: In creating a print ad there are no visual aids or sound effects, you use an immovable media to create a moving ad.

In order to get a better understanding of how typography serves the effectiveness to print ads, let us take a look at some of the brilliant ads. For your understanding and inspiration, I have collected 22 creative typographic print ads.

 

Absa Bank

Typography Ad 1
 

BMW is joy

Typography Ad 1
 

Brizo

Typography Ad 1
 

Burger King: Wrap

Typography Ad 1
 

You Don’t have to stay inside the lines

Typography Ad 1
 

Coca Cola

Typography Ad 1
 

Folha de S. Paulo newspaper: Monroe

Typography Ad 1
 

McDonald’s: Room Mate

Typography Ad 1
 

Hyundai – Designed for Humans

Typography Ad 1
 

Mint Museum of Toys: Tin Toys

Typography Ad 1
 

into1

Typography Ad 1
 

Nissan Xterra Jokes

Typography Ad 1
 

Mitchell Eye Centre: Trash

Typography Ad 1
 

Optimum health gym: Fat

Typography Ad 1
 

Orange – SMS

Typography Ad 1
 

Pivot Boutique Karma

Typography Ad 1
 

PlayStation 2: Girlfriend

Typography Ad 1
 

Samsung Omnia

Typography Ad 1
 

Sun-Rype: Trees

Typography Ad 1
 

Take a break from the Sun

Typography Ad 1
 

The Economist : maze

Typography Ad 1
 

The Prevention Plan

Typography Ad 1
 
 

Author Charlie B. Johnson

has written Posts 388 .

  1. web On November 15th, 2010 at 12:04 pm
    1

    The coke lemon one is cool, nice and simple and very memorable. I like the Burger King wrap ones too.

  1. Glazemoo On November 15th, 2010 at 12:14 pm
    2

    This is really a mind blowing collection. Every Ad speak thousands of words. I was really amazed by these creative ads. Considering the design and the concept, The Prevention Plan and Pivot Boutique Karma are the best I think.

  1. Stuart On November 15th, 2010 at 3:18 pm
    3

    Great article, it’s the best so far in my opinion. Typography Print Ads are really the best thing about typography. The Burger King, BMW and Nissan Ads are among the best i’ve ever seen in my life.

  1. Paul On November 15th, 2010 at 3:54 pm
    4

    awesome collection! i really like the coke lemon peel!

  1. Gemma On November 16th, 2010 at 5:15 am
    5

    wow…SuPerDUpeR awsome CREATIVE ads!

  1. Smashing Buzz On November 16th, 2010 at 8:14 am
    6

    stunning typographic print ads with inspirations. thanks

  1. Paul On November 16th, 2010 at 8:26 am
    7

    Amazing.

  1. Jordan On November 16th, 2010 at 9:56 am
    8

    Great examples of outstanding typography! I have to agree the Coke lemon peel is really effective – simple and elegant, branded and creative, all at the same time. Thanks!

  1. Carlo On November 16th, 2010 at 1:19 pm
    9

    Awesome collection!
    I love the simple Coca Cola ads

  1. Roinek On November 16th, 2010 at 1:28 pm
    10

    I do like Tin Toys

  1. theLULAdesigns On November 16th, 2010 at 9:32 pm
    11

    I thoroughly enjoyed this collection. The Absa Bank ad took me by surprise with it’s bold creativity for such a conservative sector of business and I love the Take a Break from the Sun for its simplicity. Thank you much.

  1. Blackberry App Development On November 17th, 2010 at 2:17 am
    12

    This is pinnacle of creativity. Simply awesome.

  1. Dave On November 17th, 2010 at 11:52 am
    13

    I love the “Take A Break From The Sun” ad…VERY creative.

  1. 22 Cool Typography Print Ads | 43 pixels On November 18th, 2010 at 4:29 am
    14

    [...] View Post Tags: DTP, Inspiration, Typography [...]

  1. Puneet On November 19th, 2010 at 3:41 am
    15

    Nice Collection. I like Orange – SMS and Pivot Boutique Karma.

  1. graphic design inspirations On November 20th, 2010 at 1:41 pm
    16

    Some fantastic work here, love the Burger King: Wrap, so well executed. Can’t make out the type in the Nissan Xterra Jokes pic though

  1. Pradheep On November 21st, 2010 at 8:31 am
    17

    Pivot is really Great :)

  1. Cindy Auligny On November 22nd, 2010 at 1:18 am
    18

    I also love the coke lemon logo. It’s quite simply, remarkable, impressive.

  1. Ashley Jones On November 22nd, 2010 at 6:06 pm
    19

    The McDonald’s one makes me worry lol: “in ALMOST every state it’s illegal to eat your roomate”.

  1. ArenaCreative On November 23rd, 2010 at 9:22 am
    20

    Awesome collection – the Mickey D’s ad is hilarious. DON’t EAT YOUR ROOMATE! I tried a doodly type stock image like this once, and it took me forever.

  1. GroupthinkLLP On November 23rd, 2010 at 3:37 pm
    21

    A true understanding of fonts is a great asset to any designer. I am always yelling over to the graphic design team for font suggestions.

  1. web design galway On November 24th, 2010 at 2:49 am
    22

    Thanks for sharing love this collection

  1. Mondo Print On November 24th, 2010 at 1:16 pm
    23

    I love print design! There’s nothing better :)

  1. Dennis On November 25th, 2010 at 1:06 pm
    24

    It’s nice to see thoughtful ads utilizing creative typography. Bravo.

  1. Giraffe Blanket On November 26th, 2010 at 2:24 pm
    25

    this is sooo cool…. i especially like the one talking about Karma… simple and cute…

  1. 26

    [...] 22 Cool Typography Print Ads – Pictures that speak out! « Graphic Design Blog – An Ultimate Res…. Share and [...]

  1. Free Vectors On November 28th, 2010 at 10:04 am
    27

    Wow! Nice article i really like this.

  1. Linzella On November 29th, 2010 at 5:16 am
    28

    Very interesting, i love the monroe!

  1. Kathleen Maher On November 29th, 2010 at 9:03 am
    29

    Very Cool–all of them!

  1. Some interesting typography ads « Erin's Blog On December 1st, 2010 at 6:51 pm
    30

    [...] found these ads here. Check out the rest of them. Uncategorized ← Ridiculous? Yes, but still… [...]

  1. Buburu On December 9th, 2010 at 12:27 pm
    31

    Great article! We just started study “Print and calligraphy” and I’m very fond of all these posters and ads including letters in the leading role. It doesn’t look easy to create but the result is amazing.

  1. Aleutie On December 12th, 2010 at 6:50 am
    32

    BMW is joy. On asid.

  1. Shahid On December 12th, 2010 at 4:03 pm
    33

    Truly inspiring. Leaves me in awe. There are no ends to human creativity.

  1. giri On December 15th, 2010 at 6:47 am
    34

    very nice collection. Thanks and keep the great work

  1. website development developer On December 17th, 2010 at 4:05 am
    35

    very interesting and creative

  1. Philip On December 17th, 2010 at 6:10 pm
    36

    Creative !!!! I love it !!!!

  1. Some interesting typography ads « erinhora On January 19th, 2011 at 9:52 am
    37

    [...] found these ads here. Check out the rest of [...]

  1. Brett Widmann On February 25th, 2011 at 5:00 pm
    38

    Typography is such an awesome art! Thanks for the great design collection.

  1. Integraphix Graphic Design On April 10th, 2011 at 12:02 pm
    39

    I wish the US would design more beautiful typography ads like these. Thanks for sharing.

  1. 40

    [...] and the consumers. the above typography-heavy print ads examples were collected by the graphic design blog for everyone’s viewing and inspiration pleasure. share [...]

  1. SharePoint Development On May 20th, 2013 at 5:58 am
    41

    Superb…..I liked the burger wrap


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