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Author Name: Stephen Kui

Post Category: Tips for Graphic Designers

Text-based logos aren’t a bad idea at all, and as a matter of fact are much easier to make. They can also brand your name better than most vector or image-based logos. So here’s an easy tutorial for a fantastic logo in 7 steps.

We will be making this logo:

EleganceStep 1. Start the logo with an elegant font. In this case, we’ll be using the Rage Italic font, because it’s clear enough to read easily but also adds some flair.

Part 1Step 2. Now we need a tag line, or another statement, which brands your tag line and also adds another dynamic to the logo with flow.

Part 2Step 3. Now that we’ve got a nice text logo already, we’ll go and add an easy vector as well. Start with the pen paths tool and make a slight curve under the first part of the text. The “g” makes a good division point in this particular logo.

Part 3Step 4. Now we need to extend the path across to the other side of the logo. Be sure to make sure the curve looks smooth and natural.

Part 4Step 5. Now click back close to the middle point (but not on), and make the curve flow with the original one. Think of the points as a ribbon, as it has to be visible enough and match the curve of the upper line.

Part 5Step 6. Now complete the line over the top of the first half, so it looks like a twisted ribbon.

Part 6Step 7. Now with the pen tool, right click and choose “Make Selection.” This will transform your path into a selection, so take a color, in this case I used #009cff, and fill in the shape.

Part 7Which becomes:


There you have it! A fantastic logo in just a few minutes. View the original tutorial at

Author Charlie B. Johnson

has written Posts 388 .

  1. kritzlibaer On August 21st, 2009 at 2:46 am

    Sorry, but the letter spacing is not very elegant. Rage italic simulates a handwriting. So most letters are are not separate from its neighbours. It have to get in an elegant touch with each other like, for instance, the “an”.

    Last but not least sorry for my english. It isn’t very elegant too, I know ;-)

  1. Andrew Keir On August 22nd, 2009 at 5:12 pm

    I’m with Kritzlibaer on this one. Standard font, no kerning, generic swoosh plonked underneath. Not fantastic.

  1. Sean On August 22nd, 2009 at 10:48 pm

    I fail to see what this letter spacing has to do with elegance, but good post – shows how simple it is to start playing with ideas.

  1. bettaspaz On August 24th, 2009 at 1:09 pm

    This is a crap logo design. Seriously.

  1. Andrew Keir On August 25th, 2009 at 12:29 am


    Clearly the kerning (letter spacing…) is far from perfect. Why use a script font only to have it say e leg an ce.

    Elegance means refined, which this is not.

  1. MK On January 26th, 2010 at 9:32 am

    This design is ok if you’re doing a class project for your middle school art class. This is why there are professional designers that have a natural eye for good design along with years of training in a design school. This is what you will get from a designer that just bought a computer and some software and decided to take the name of “graphic designer”. I always have to kern no matter what the font! It’s so sad that our industry has been dumbed down due to the computer age. Before computers and design software, the only people that could make it as graphic designers were the ones with God given talent.

  1. nabeel zangana On October 20th, 2010 at 4:37 am

    to those who responded above I say dont be so sad If you are so great then dont try to set aside those who try hard to dothings the simple way …. every one has his own needs

  1. Steven On May 19th, 2011 at 10:17 pm


    If by elegant, you mean cheap and tacky, yes.

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