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So guys, your graphic design business is up and running well? Your customers must be increasing by the day and business booming to such proportions that you must be planning to expand it. Also, you would be thinking to explore other horizons of graphic designing so that you can offer the world a “complete package”. But…hold your horses, folks! Although expanding your design business is a lucrative and favorable step, however it can turn out harmful sometimes.

Now I’m not implying that graphic designers should NEVER expand their business, I just wish to inform about the repercussion that may result while expanding your graphic design business. The most crucial decision of business expansion is WHEN? You need to be sure of the right time to strike the iron when it is hot.

 

1. Bigger the business, more the mistakes:

You must have heard of this saying…”Bigger they are, harder they fall”. Let me explain this saying in light of business expansion. When your business horizon expands to newer realms, there are more chances of failure. For instance, you decide to expand from logo designing to web designing, stationery and business card design. The process becomes more complex and you are more prone to make more errors. So, with a big set-up, be prepared for big blunders.

 

2. Divided attention from your design forte:

Specialization is an important skill that leads to delivering effective and personalized services. Not all graphic designers are jack of all trades. For example some may be master of logo and identity designing, some ace at web designing. When you expand you design business scope, your attention is divided among the various services that you start offering. This way, you deviate from your design forte and fail to give best of yourself.
 

3. Overload makes you a workaholic:

5 Clients are waiting for a logo design….7 are in line for a web design….3 are screaming for a stationery design and all have almost similar deadlines. This is a scenario that a graphic designer may face after expanding without preparation. Unable to face so much of workload will eventually lead you to become a hardcore workaholic. Handling too much of stress and client pressure is not every designers bag.
 

4. You overlook your existing clients:

Expanding design business is just like adding friends on social media site Facebook…you keep adding new friends, and lose touch with the previously added ones. Likewise, the more you expand your business, the client base swells to such a level that you start to overlook your existing clients. You start taking them for granted and move on to finding new clients.
 

5. Fail to give quality client service:

When you expand without proper planning and preparation of resources, your client service is most likely in diminish .This is pure common sense…with every growing client from your expanded business your ability to give quality service goes down. Thisis where you need to decided on what is more important to you…quality or money? The quality one-on-one time that you used to give to your clients won’t be the same when you have a bulk of clients to face.
 

6. No time for family and friends:

This is one shortcoming that needs to be addressed before thinking of expanding your design business. Increased design business demands more time from you. Ultimately, you have to surrender your family time to tackle clients. There will no longer be a fixed time schedule since your client load will increase. Therefore, before you expand your business, have a discussion with your family and find out if they are ready to see less of you.
 

7. You won’t be a designer anymore:

The last and the scariest situation of all… you won’t be a designer anymore, once you expand your design business. Surprised? Let me explain how. When you develop your business, you hire more and more people who need to be managed. This administration and management of employees makes you more of a manager than a designer. Since most of your client work is facilitated by your employees, you are no longer able to fully satisfy your inner designing needs.

 

Are you ready for it?

Let me reiterate to my readers that I DO NOT intend to discourage graphic designers from expanding their business. I just wished to highlight the indicators that need to be tackled before you can be prepared to expand your business. So are you ready to move forward and expand?

 

Author Charlie B. Johnson

has written Posts 388 .

  1. GraphicDesignBoss On January 13th, 2011 at 8:48 pm
    1

    I would ask myself – what is my vision for my business? what size, what kind of work do I want to pursue.

    Letting the size of the business be dictated by the amount of work coming in is probably a situation many designers could only wish for. But I know in my business we felt the pressure to expand because of the work.

    Sometimes expansion is only temporary and you need to employ people on a contract basis rather than permanent basis.

    At the end of the day though it is still all about what vision you (the graphic design boss )would have for what your business?

  1. Magento Themes On January 14th, 2011 at 2:44 am
    2

    Of course, if the business is growing big, the number of mistakes too increases. Thanks for these excellent inspirational post.

  1. Taulant On January 15th, 2011 at 10:30 pm
    3

    Well I dont think thats a problem, u can find a manager, new graphic designers, instead it easier.

  1. Kevin Wijaya On January 17th, 2011 at 10:08 am
    4

    awesome post as always…

    I personally agree very much with point 2 and 3. Though I’m still a very-newbie, but I have experienced this thing as well.

  1. Andrew On January 17th, 2011 at 2:40 pm
    5

    These are great things to look at.

    I think you hit the nail on the head with the last point. We can sometimes stop being designers but a manager of designers. Sometimes this would make someone really happy but other times it takes away the true reason I became a graphic designer and thats to create. Not to oversee others create.

    Now to figure out who can do the other stuff for me…..

  1. Yesta @Jayce-o-Yesta On January 19th, 2011 at 1:13 am
    6

    I tottaly agree with point 3, but still, life goes on,
    I’ll expand my business, and other life goals
    thanks for your point of view!

  1. web design leads On January 19th, 2011 at 11:33 am
    7

    Expanding is always a good thing. Mostly. :) Good read!

  1. Will On January 19th, 2011 at 12:12 pm
    8

    Hmm, I think it really depends to what extent you expand and what sort of role you carve out for yourself when you do, but certainly food for thought.

  1. Christina On January 24th, 2011 at 2:05 am
    9

    I totally agree with point 3 and 6 but I think taking pressure too much and then working will create a very bad impact, so it totally depends on you but the above mentioned points are also true I am not totally against that, anyways thanks for sharing this post…

  1. shubha On January 24th, 2011 at 3:14 am
    10

    hmmm, ya it right what u say……
    i am plannng to start up doing my on business pls tell how start a my business. how to improve it.? i am a graphic designer.

  1. Rachael On January 24th, 2011 at 5:47 am
    11

    Very interesting post. I once worked for a design company who grew very fast… too fast. They also expanded into software development from initially just doing graphic design. The business changed so quickly and it showed. In the end things didn’t go well and now they’ve completely downsized. Expanding is good but at a sensible rate and if you are positive you can handle the extra responsibilities and pressure without harming your existing reputation.

  1. Cheap SEO Services On February 10th, 2011 at 4:42 am
    12

    Very true articles with pictures, I know 1 thing that when you start your business and increases the production then responsibility increases and also the area of mistaken will increases…

  1. rongdhonugraphics On July 19th, 2011 at 10:35 am
    13

    Outsourcing is becoming more and more prevalent in today’s business environment. The benefits of outsourcing are fairly clear, but most people only focus on cost.


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