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In the corporate world, a logo redesign is a two-pronged exercise. In simple words, it has its share of merits and demerits. On the positive side, a logo redesign can help build credibility and strengthen brand identity. While on the negative part, it can play a role in disrupting the image of the company.

We witnessed a huge number of logo redesigns in 2009 and pretty much the same was expected in 2010 as well. Although it is too early to count the logo redesigns in the corporate world, but halfway through, there have been a number of mentionable logo redesigns this year. To wrap up the first five months of 2010, I have assembled a remarkable collection of 20 redesigned logos.

1 ) Google logo:
Google logo
2 ) MTV logo:
MTV logo
3 ) Argos logo:
4 ) Skittles logo:
Skittles logo
5 ) NET logo:
NET logo
6 ) Missile Defense Agency logo:
Missile Defense Agency logo
7 ) Yellow Pages logo:
Yellow Pages logo
8 ) Netcom logo:
Netcom logo
9 ) Rhapsody logo:
Rhapsody logo
10 ) Library of Congress logo:
Library of Congress logo
11 ) Scribd logo:
Scribd logo
12 ) UEFA Euro 2012 logo:
UEFA Euro 2012 logo
13 ) Seattle’s Best Coffee logo:
Seattle’s Best Coffee logo
14 ) Bausch+lomb logo:
Bausch+lomb logo
15 ) Cousins Subs logo:
Cousins Subs logo
16 ) EU organic logo:
EU organic logo
17 ) The State University of New York logo:
The State University of New York logo
18 ) Ubuntu logo:
Ubuntu logo
19 ) UK Space Agency logo:
UK Space Agency logo
20 ) Wikipedia logo:
Wikipedia logo
In conclusion, I would like you to comment on our latest logo redesign of, a part of the GDB revamp.

Graphic Design Blog Logo:
Graphic Design Blog logo

Resource Link:

I would like to credit and thank Brand New here, as most of these redesigns were picked from there.


Author Charlie B. Johnson

has written Posts 388 .

  1. Pam On May 24th, 2010 at 8:38 am

    Although I do think that the majority of the logos shown did need an update, not all of them were necessary. Sometimes, when a logo has been around for awhile, whether, it is technically in “style” with the current design trends or not, a re-design is not always the best thing a company should do. ex: Tropicana. The logo becomes a part of the identity to the normal consumers and a change may not be a good thing as that is what is used for brand recognition. A change for change sake is not always the best way to show your business savvy.
    I do like the new GDB logo as the script word design symbolizes to me that your blog is more personal, not just computer generated type blog. But not sure it would make a difference to the average reader.

  1. 509 Media On May 24th, 2010 at 10:13 am

    I read the story behind Yellow Pages changing. I don’t think the new branding mark looks anything like a rock. Looks more like a guitar pic to me.

  1. George On May 24th, 2010 at 10:18 am

    The new missile defence system logo is awesome as is the ones for rhapsody and yellow pages. Bringing an old logo to a modern audience in a simple fashion.

    The People say logo still looks pretty awful though, well I guess it’s a minor improvement…?

  1. George On May 24th, 2010 at 10:20 am

    The new “Missile Defence System” logo is awesome as are the ones for “Rhapsody” and “Yellow Pages”. Bringing an old logo to a modern audience in a simple fashion.

    The “People Say” logo still looks pretty awful though, well I guess it’s a minor improvement…?

  1. Matt Rogers On May 24th, 2010 at 10:25 am

    Cousins Subs logo has gone from absolute rubbish to just rubbish, well done them. Yellow pages logo re-design is spot on, far more lucid and sophisticated.

  1. Sunalini On May 24th, 2010 at 10:53 am

    Quite interesting. … I like the last one most!

  1. Simon On May 24th, 2010 at 1:18 pm

    I do not understand one thing in UEFA’s logo Euro 2010. We have two flowers: blue-yellow is a Ukraine, red-white is a Poland. Polish flag at the top is white, and red at the bottom. So this flower should be white-red, not red-white…
    Yes, I’m Polish and in my opinion this is a big mistake…

  1. Clayton Shumway On May 24th, 2010 at 1:35 pm

    Great collection, many seem much cleaner. About time Missile Defence Agency! Not sure about Seattle’s Best Coffee strategy…I like the clean logo design but not sure how it communicates the message.

  1. spudart On May 24th, 2010 at 1:55 pm

    It’s a shame how the Yellow Pages logo doesn’t make any sense without the book underneath the fingers. I do like the closed lower bowl of the letter g.

  1. Logo Redesigns in 2010 - On May 24th, 2010 at 1:58 pm

    [...] zijn nog niet eens op de helft van 2010, maar het Engelse GraphicDesignBlog heeft alvast 20 logo redesigns van het jaar 2010 op een rijtje gezet. Er zitten een aantal bedrijven bij waar wij als Nederlanders niet van gehoord hebben, maar [...]

  1. leelee On May 24th, 2010 at 4:37 pm

    I agree with Pam. Why were some of the updates necessary? It seems that changing something just for the sake of change isn’t always right. The MTV looks fat and bloated now, just like teir non musical programing. I liked the streamlined original logo. Bausch and Lomb looked great before, not too taken with new flat logo. It just sits there with little to no real eye appeal. Seattle’s Best Coffee should never have under gone a face lift. The old logo was better they were inspired graphics. The oldies were full of rich character. Why was it necessary to remove the countrified personality from Cousins subs? So many of the redone logos are bland and pop as much as a dud firecracker on the fourth of July. In other words there are other Roman candles with far more pop. I must admit that the missile defense system was a nice improvement. I think that UMBUTU logo looks good with a slight change up. The changes to the NET was also really good new graphic design. See, I’m not a curmudgeon about all the new design elements. This was a very interesting site

  1. Nathan Boudreaux On May 24th, 2010 at 5:18 pm

    I agree a lot of these logos needed some help and some of the redesigns are better (i.e. Google, MTV, Missile Defense, and more) The biggest disappointment is Seattle’s Best… what were they thinking. Looks like Target had sex with the local blood bank. The white drop reversed out of red is definitely looking like blood. I love clean logos, but in this case don’t work at all.

  1. Emil On May 24th, 2010 at 6:07 pm

    A lot of nice stuff there, but also a lot of complete crap.

    Argos, the coffee and SUNY were complete bummers imo.
    Ubuntu and Scribd could have been soo much better..

  1. Steven K Gray On May 24th, 2010 at 10:17 pm

    I liked Ubuntu’s old logo better.

  1. Daniel Rivera On May 24th, 2010 at 10:17 pm

    My favorite is the Google Logo, I can see the board presentation now…

    Guys let’s ditch the “drop shadow”…

  1. gilbert On May 24th, 2010 at 10:38 pm

    yes but… I don’t like how these new logos seem definitely out of the same mold.
    what we like to see is originality and after a while, that revamping lacks some…

  1. Steve On May 25th, 2010 at 12:12 am

    A few of these aren’t really redesigns, they are just adjustments to the logo (Wikipedia & Google)

    Some are better but I really dislike the Seattle’s Best redesign. It reminds me of a restroom sign at a tourist attraction. It definitely doesn’t scream out “great tasting coffee”. Way too technical for something as warm and comforting as coffee. It is definitely not an improvement and they probably paid a lot for a logo that doesn’t even have a unique font.

  1. Cameron Booth On May 25th, 2010 at 12:46 am

    So I’m guessing you read the Brand New blog, where all of these logo redesigns have been featured previously, but with actual insightful commentary and discussion.

  1. Paul Galbraith On May 25th, 2010 at 7:05 am

    Several of the logos have been “tweaked” rather than redesigned. I think “tweaks”, though sometimes small, can make a huge difference in keeping the identity fresh and generally refining unsuccessful elements. The old MTV logo would struggle at smaller sizes due to the thin negative edges of the “M” and the thin outline of the “V”, therefore the edges have been thickened and the outline removed in the new version.

  1. jared thompson On May 25th, 2010 at 8:20 am

    I’m really liking the new skittles logo, i must admit I hadn’t seen this re-design before.

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    [...] logos – the best of the year, so [...]

  1. Onor On May 25th, 2010 at 1:56 pm

    What NET logo is doing here? This NET company is a brazilian company, right? From so many international logos , I find that disconcerting.

  1. Cash Loan On May 25th, 2010 at 2:06 pm

    Interesting changes and would not have noticed that it was the same company/corporate image with the following:

    and 19

    Massive changes for those above which I’m sure will cause a slight loss in customers.

  1. Steve On May 25th, 2010 at 6:10 pm

    The Seattle’s Best logo has that iphone, facebook and twitter feel to it as far as making a simple icon. Its all about recognizing the brand and I think this is a good look.

  1. Lakeside Techies On May 25th, 2010 at 10:27 pm

    The logo redesign are very good indeed. All are very well done.

  1. Waheed Akhtar On May 26th, 2010 at 12:00 am

    All logos really very well redesigned.

  1. Phaaroos » Rediseño de logos 2010 On May 26th, 2010 at 6:29 am

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  1. David Larson On May 26th, 2010 at 1:52 pm

    Overall, not impressed. Skittles… great job! Library of Congress… bravo! Scrib… fail! Netcom, Missile Defense… excellent. The rest… why? For Graphic Design Blog… what did you really change? I hope you didn’t pay for it! I can do better in my sleep.

  1. Moose On May 26th, 2010 at 3:14 pm

    Curious to see how well the Skittles logo works in only black and white. I like the new typo for the Yellow pages; nicely spaced. Too bad the embossed “rock” is already outdated. The Google logo looks kind of retro to me because of the oversaturation, that orangy-yellow… quite sixties. Argos also seems to go back in time, fifties gasoline? The EU organic logo is the only one I think that got contemporary and really improved, the green should ‘ve been just slightly more veronese, more fresh… Anyway: nice post!

  1. Thelma Johnson On May 27th, 2010 at 10:51 am

    Hi, I want to let you know l like the fact that you just mostly showed pictures of before and after logo designs on your blog. I like the way you place the logo designs in the center of your blog. I also like the new logo design of skittles.

  1. The Tweek List, 5-28 On May 28th, 2010 at 7:08 am

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  1. matin On May 29th, 2010 at 3:34 am

    great post!!!

  1. josh overton On May 29th, 2010 at 5:04 am

    Your logo looked better before. It should be two lines deep not one line. Its too long and has too much going on :)

  1. J.M. Waters On May 29th, 2010 at 10:15 am

    Great post. The “Before” of Argos, in my opinion, was a better design. The others are a definite improvement. Continue the good work in providing inspiration to other designers.

  1. Redesign de Logos | Estudio Durer On May 29th, 2010 at 3:59 pm

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  1. Kyle Gile On June 1st, 2010 at 4:39 am

    I’m glad Google finally got rid of the shadow on their logo! I’ve always thought it looked horrible and unprofessional.

  1. Joeri On June 1st, 2010 at 5:30 am

    spudart On May 24th, 2010 at 1:55 pm said:

    ” It’s a shame how the Yellow Pages logo doesn’t make any sense without the book underneath the fingers. ”

    Book? What is a book?
    I’d like the save icon to be changed. I’m told to be a “floppy”. Now what is that all about?

    Most new versions are looking great. Seems like removing the photoshop effects is the new trend.
    And at last designers start understanding that the logo needs to be scalable to 32×32 pixels on a webpage. The first contact with the logo is probably digital, and not on paper.

  1. Ray Addison On June 1st, 2010 at 9:25 am

    Good examples of how to keep everything ‘fresh’. Except MTV. I could have done that with the crop tool.

  1. Brenton On June 1st, 2010 at 9:51 am

    The cursive in the new GBD design matures it a bit. This may not be true mechanically or universally, but from my personal perspective, the brand matured from the original to the redesign. I like the color change.

  1. Nick Paul On June 1st, 2010 at 10:59 am

    The ‘Rapsody’ logo looks alot like the logo…….not impressed.

  1. Multyshades On June 1st, 2010 at 2:30 pm

    some of them are very interested like library of congress & yellow pages:)

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    [...] Famous Logo Redesigns of 2010 – So far so good!!! « Graphic Design Blog – An Ultimate Resource …. [...]

  1. Vunk Wall Stickers On June 2nd, 2010 at 7:09 am

    Great post. I knew google had changed but wasnt quite sure what was different. Im getting used to it now, I think its just a shock and takes a while to get used to whenever any big brand changes their logo, no matter how small the change.

  1. 20 Famous Logo Redesigns of 2010 | Listicles On June 2nd, 2010 at 2:46 pm

    [...] adventurous and extreme). Many of these are covered in Graphic Design Blog’s listicle of the 20 Famous Logo Redesigns of 2010, although we’d like to make a very accurate prediction about the next major corporation in [...]

  1. Fifty Foot Elvis On June 2nd, 2010 at 9:04 pm

    A few nice improvements, like the Library of Congress, UK Space Agency, and thank god they got rid of the bevel and shadow on the Google logo! However, most of the new ones still suck. Argos, Missile Defense, Netcom; all just awful! MTV is a step in the right direction but I’d like to see it taken even further.

  1. Ritam Das On June 3rd, 2010 at 12:45 am

    Hey, Great list. Thanks…

  1. Henna On June 3rd, 2010 at 2:29 am

    all the new logos look pretty cool, they have an added sophsitication and expression that they did not have before, they just look simply amazing and very stylish too!!

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  1. Professional Web Design On June 4th, 2010 at 5:21 am

    Very interesting logo n there changes

  1. Paul Isakson On June 4th, 2010 at 10:30 am

    Nice capture.

    One you might want to consider for future posts of a similar nature or a year-end post – Caribou Coffee (2nd largest coffee chain in the US)

  1. aburtch On June 4th, 2010 at 11:09 am

    the SUNY logo redesign is the biggest improvement. It’s so much better. For some reason the Seattle’s best redesign doesn’t sit well with me. Looks like a blood bank out of Gattaca.

  1. CAVLENT Brands Consultant On June 4th, 2010 at 11:02 pm

    Yellowpages looked more modern now. Hope it’s not just a redesigned logo, but also a change on the brand itself to be a better one. Nice articles!! =D


  1. Zeb On June 5th, 2010 at 5:44 am

    The new latest ones look elegant & fresh!

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  1. pat taylor On June 9th, 2010 at 11:28 am

    If you took away the before and after, who could tell?

  1. Elisa On June 9th, 2010 at 5:52 pm

    I understand why MTV took of the “Music Television” part of their logo, but why did they chop it? It looks too short now.

  1. SEO Tips On June 9th, 2010 at 11:24 pm

    Impressive collections. Most of the logos retain the underlying concept but make the design simpler and more focused.

  1. MC On June 10th, 2010 at 10:12 am

    cool….finally they have redesign their logo…

  1. minu On June 11th, 2010 at 2:59 am

    very good and interesting contribution! Some brands have their logo refreshed in friendly colors. Others have changed completely. Some logos like me not as good as the old, for example ubuntu or seattle’s best coffee.

  1. gaurav verma On June 14th, 2010 at 6:13 am

    logo chance is a process of betterment which turns and twist with time…..

  1. logo designs On June 14th, 2010 at 6:24 am

    [...]A few nice improvements, such as the Library of Congress, UK European Space Agency, and thank goodness can not eliminate the shadow and the Google logo! However, most of the new still suck. Argos, Missile Defense, Netcom, all just horrible! MTV is a step in the right direction, but I would take it even further.[...]

  1. Redesigned logos of 2010 | marsuno On June 14th, 2010 at 3:29 pm

    [...] was surfing the web and found a great article at: Graphic Design Blog. As you can see updating your brand is a “must-do” nowadays. Below you will find some [...]

  1. 509 Media On June 21st, 2010 at 3:16 pm

    I checked out the Mtv logo this weekend while flipping channels on the tv. Looks to me like the change in the logo was done to show video through the logo better. Mtv is using the new logo to frame video with and it does give them more space. IDK… just a guess.

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  1. Jhon Frank On June 24th, 2010 at 3:40 pm

    Very interesting post all logos are great but i like very much No. 6 “Missile Defense Agency logo”

  1. lawoman On June 30th, 2010 at 11:02 am

    I think many of these redesigns have improved the logos by making them more clean and simple. This will make them more timeless.

  1. Behzad On July 7th, 2010 at 9:26 pm

    Most companies have to stay current, a re-branding is the only way to pump fresh blood into a business. Therefore you get re-branding. At times in most cases the older logo worked well but they are forced by their competitors to update their image, which can lead to confusion and loss of client base.

  1. Santhosh On July 10th, 2010 at 11:34 am

    also AOL to Aol. they re designed it very well

  1. Eko On July 12th, 2010 at 12:07 pm

    Amazing…the new logo look more clean, simple and modern design…
    Thanks for share :)

  1. novaabue On August 11th, 2010 at 5:22 pm

    great post.the changes is plainly simple and clean.

  1. Lori On August 13th, 2010 at 1:27 am

    Very nice logo re-designs however a few jumped out of me that should have never been re-designed in the first place especially. Seattle Best is well known and though there original logo may have been too crowded it is recognizable where as the new re-design is not reconcilable at all. Due to the change there going to need to spend lots of money now re-training consumers of their new logo. Of course these are just opinions and don’t reflect poor judgment on anyone’s part.

  1. James On August 14th, 2010 at 6:57 am

    Ok this is a interesting selection, my thoughts are that it is always important to maintain a brand to keep the customers and attract more, sometimes that means although the overall aesthetic might not be a great improvement it is still communicating that the company is moving forward and always developing, that is important for most brands, and very necessary.

    Google – thank God you dropped that horrid drop shadow!

    MTV – I think you missed the point here, Maybe the idea was to make it more interactive and cross web browser friendly, but for a company that is supposed to be very dynamic in their approach, I can’t help but feel that it has become very flat and visually quite bulky and stagnant.

    Argos – I’ve never been a big fan, but they too have seem to regress a little with there approach, fortunately I don’t think their customers will of noticed!

    Skittles – I love this, it is very dynamic but keeps an almost retro quality. It has such a fun warm quality. Well done. Great!

    NET – Well it’s cleaner and has moved forward in it’s approach, looks a lot less 1990′s!

    Yellow Pages – Ok. I understand their approach and probably it will work very well. But it does seem to me very much like the UPS logo change. It was such a shame for UPS to lose the whole parcel on top of the badge, it was such a great look and very iconic, and it seems to me that it is the same for yellow pages to lose the book. But we have to understand there ideas, it does reflect the times, books, and paper media is becoming far less in today’s world. And the fingers are the most iconic part of the brand.

    NetCom – It’s a simple way to update the brand that very much needed updating!

    Rhapsody – I like this a lot. It loses the horrible previous typography and the outdated, “Windows Media Player” look it had for an icon.

    Library of Congress – A good clean update, that seems more relevant in today’s world.

    Scribd. – I love this! It has made a great jump. It now looks relevant into today’s modern web revolution.

    Bausch+Lomb – I think this is an improvement. People need to understand that if your product is good then you won’t lose your current client base, but if you logo is outdated then you won’t gain any new ones.

    Cousins Subs – It works.

    EU Organic – I love this, fantastic. It shows great improvement. It now compliments the EU as a brand.

    Ubuntu – I much prefer this typography.

    UK Space Agency – A great rebrand of name and logo. It now reflects what they’re all about, It looks a lot more dynamic, just like the agency.

    Wikipedia – I think this is cleaner, which is need for web logos.

    Just my thoughts,


  1. Varun Arora On September 3rd, 2010 at 4:29 am

    Great logos! Although, I personally think that some of the logos did not need any updates. It doesn’t seem necessary. In fact some of them, after redesign, does not look as good as before. For example, UEFA Euro 2012 logo – I think there’s too much going on in the new logo, compare to the previous one which was much simpler. As for Seattle’s Best Coffee logo, they totally revamped their brand image. I recently had my logo redefine by Logo Design Creation. I’m so happy with it, I need to tell people about it! I found them on Wired Magazine and I’m quite impressed by their review. I did not regret it one bit . It was indeed a great experience working with them. They are good and what a fast turn-around! No complaints despite very many revisions. And – quite frankly – very very affordable too! I would work with them again in a heartbeat.

  1. Pablo Almeida On September 6th, 2010 at 3:56 pm

    It’s really cool post! Some logos changed a lot! The best change, on my opinion, was UK Space Agency! :)

  1. FRANK On September 10th, 2010 at 10:40 pm

    Love that seattle coffee one, great

  1. eriksef On September 15th, 2010 at 1:47 pm

    The UEFA Euro logo changes every 4 years to reflect the country where the competition will be hosted. In the 2008 one for instance, they have the Alps for Switzerland/Austria…

  1. Pat Cole On September 15th, 2010 at 2:41 pm

    While I agree that if there is no need to change a logo then don’t change it. But for some companies they must consider their demographic in order to show growth.
    Take MTV for example. They have to change their logo in order to match their current customer’s style, which also leaks into their current marketing scheme. It wouldn’t look right to have 1981 logo with 2010 advertising designs. The same goes for Google and Graphic Design Blog.
    But others are able to keep their logo how it is or at the very least, a small update. Look at Missile Defense Agency. Their logo change was not needed because I cannot see whom they are trying to attract with the new style. Yes, it looks visually appealing, but is it targeting the right audience? The real question in their search for a new design should have been, “What is wrong with the current design?” In my opinion, a little hard to read and the design doesn’t pop. Though the new design is screaming, “Look at me!” A happy medium is what most of these designs needed.

  1. Linda- logo design On September 28th, 2010 at 2:35 am

    WOW!! Superb -I really like the contrast .Its amazing how efficiently logo designs have been enhanced to suit modern trends

  1. Stephanie On October 4th, 2010 at 2:15 pm

    Seattle’s Best looks like a blood drive ad!

  1. Faisal On October 5th, 2010 at 12:10 pm

    Some of the logo’s didnt need a redesign.. and some that were redesigned, were really damaging. For example… the argos logo. OLD is so much better… and sittles? and the logo for yellow pages..

  1. Ian Morris On October 6th, 2010 at 9:10 am

    As someone mentioned above, while most of these brand updates seem relevant and effective, if a logo is created with longevity in mind then such drastic redesigns as seen in some examples are not necessary. My philosophy, for what it’s worth :-), is to try and keep logos as simple as possible, while still being relevant to the organisation.

  1. David Christian-Woodruff On October 8th, 2010 at 3:52 am

    I agree with many comments on here about the fact that some logo’s didn’t need updating at all.
    It seems that in a world where things move so quickly, companies feel the need to keep re-inventing themselves. However, they sometimes go too far and pay vast sums of money for a logo redesign they simply don’t need.
    The classic example of this from this year is the Argos redesign. The previous logo was simple, modern and effective… everybody knew it and liked it, the shop was highly successful and the future was looking good for them. Why then, did they redesign to a much older and weaker looking logo that has cost them millions of pounds in a complete refurbishment?
    It’s that kind of redesign where things go wrong. Argos didn’t need updating and possibly felt pressurised to do so simply because other companies around them were.
    Now obviously there are some that needed updating and they look good, but companies really do need to step back before entering into such a redesign and ask themselves “Do we really need one?” as the answer, more often than not, will probably be “No”.

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    [...] are kept a secret. Bear in mind that a rebranding cost is entirely different from the cost of a logo redesign. A complete rebranding includes changes to the logo design, package design, marketing campaigns and [...]

  1. Interaria On October 14th, 2010 at 1:48 am

    More simplified use of color, and shadow effects are out!

  1. The Marketing Power of “Clean” Graphic Design On October 22nd, 2010 at 10:16 am

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  1. Daisy On October 27th, 2010 at 11:22 am

    When I saw the new logo for Seattle’s Best Coffee, I immediately thought of gasoline. It looks like something one would see used for a gas station, not gourmet coffee. It sucks.

  1. Mukesh Ghatiya On October 27th, 2010 at 11:56 am

    The last logo “Graphic design blog” was definitely better before.
    Netcom seemed to have taken a more drab look after the change.
    Seattle’s Best Coffee seems to have also taken a turn for the worse.

    For some great logos check out our portfolio.

  1. Symis Int'l On November 24th, 2010 at 3:04 pm

    Love that seattle coffee one, great working.

  1. Hyspin On December 6th, 2010 at 4:58 pm

    My Space has a new logo as well now.

  1. Logo Redesigns of 2010 « Lauren Gray: PR and SM On December 13th, 2010 at 8:00 pm

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  1. Fix The Sky On January 2nd, 2011 at 7:06 am

    I think a lot of brands need to be brave and evolve their logo, instead of playing it safe and making minor tweaks. Some of these logos have great forward-thinking approaches, though.

  1. Quora On January 5th, 2011 at 5:14 pm

    Why do companies change their logos?…

    It is hoped that a logo is changed in order to better represent where this brand is headed in the future. Like the Yellow Pages are trying to go in a more digital direction in so they needed to release the “fingers walking through the …

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    [...] are kept a secret. Bear in mind that a rebranding cost is entirely different from the cost of a logo redesign. A complete rebranding includes changes to the logo design, package design, marketing campaigns and [...]

  1. Monazza On January 7th, 2011 at 12:49 pm

    Completely dislike “Seattle’s Best” new logo! it looks so…..’Target’. very ordinary. like fast food drive thru. It should have some element to it. go back to ‘Old logo’!!!
    Don’t like the new “the Library of Congress” either. A logo is something that people look at and know what it is. They shouldn’t be wasting time trying to figure out if this is the one they’re looking for or not.
    Really like the change in Google, Mtv, and British space center!

  1. Mark Fitzpatrick On January 16th, 2011 at 10:12 pm

    I am not a big fan of the Skittles redeveloped logo to be honest. With so much resting on the way a business’ logo is perceived, a company better ensure that a redevelopment is going in the right direction.

  1. Graphic Design Cleveland On January 24th, 2011 at 1:02 pm

    I agree that most of these logos needed and update. Most of the logos had minor changes done but not so much that they wouldn’t be recognized. However, sometimes it is best to leave the logo alone if it is working. Coca Cola has not changed their logo at all. When a business keeps changing their logo with the current trends they are ever stuck in a circle of having to re-do their logo every few years.

  1. p90x On January 29th, 2011 at 7:29 pm

    Not all the logos here needed changing, in my opinion. Wikipedia original logo is clearer then the updated design. I also think Google’s logo with the drop shadow looks better than the new design, but that may be just me. Cousins Subs and Netcom are a good change I think. Anyhow thanks for sharing.

    - Robert

  1. Mary Ferris On March 11th, 2011 at 2:26 pm

    Most of them look like they were redone to save either ink, or to print better at very small sizes. The exceptions to this are very obvious. Interesting comments, which were often more interesting than the logo’s.

  1. Alicia On March 18th, 2011 at 11:16 am


    I agree with josh overton. You’re now incorporating too many fonts in your GDB logo. You’re already embellishing the design with a lot of color…in my opinion, I think the change is just too much! :)

  1. J Nicholson On March 24th, 2011 at 9:19 pm

    Simplify, simplify, simplify… these are true examples of evolution of a brand. Cleaner, neater and modernized to enhance application and increase functionality. Very cool progressions!

  1. Michael Williams On April 3rd, 2011 at 6:14 pm

    I need our logo redesigned.

  1. 107

    [...] We all know giant multinationals and famous brands invest heavily in their brand identity design. But most of the time costs incurred are kept a secret. Bear in mind that a rebranding cost is entirely different from the cost of a logo redesign. [...]

  1. Interior Design On December 30th, 2011 at 7:47 pm

    Hey you fellas do a great job here. Well done. Awesome. Good luck … :))

  1. talha seo On February 11th, 2013 at 5:36 am

    Thanks for this great list, These are my all time favorites. 

  1. 3 Reasons to Update Your Logo On June 11th, 2013 at 1:17 pm

    [...] credits: Thanks to Graphic Design Blog for highlighting some of the most notable redesigns so far this [...]

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