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Designers Interview - The Sequel!!
In my last week post titled “Tete-a-tete with top graphic designers –The first episode!”, I featured the replies by Chris Spooner, Jacob Cass and Sneh Roy. As anticipated, the response received was both positive and appreciative. The readers got to learn interesting tidbits about graphic design and helpful tips on how to tackle clients

Once again, I earnestly apologize to the remaining graphic designers for the delay in this post. Ever since GDB got revamped, I have been caught up with minor amendments here and there. But as promised, today I feature the sequel of the post, with interviews from Jeff Fisher (logomotives), Gino Orlandi (youthedesigner) Chetan (chethstudios). I immensely appreciate all the designers for their valuable time in sharing their experiences and thoughts with us.
For those who have not come through the earlier interview post, here are the interesting questions; the replies of which you would love to know:

Q.1         Which of your personal logos is your favorite and why?

Q.2         Which other contemporary logo designers’ work do you like the most and why?
Q.3         What was your worst experience with a client?

To view the excerpts from the interview, click on your favorite designers.


Jeff Fisher

Q.1 Which of your personal logos is your favorite and why?

The favorite logo of those I’ve designed does change with time. My all-time favorite will probably always be the identity for my own business, Jeff Fisher LogoMotives. The design was a ten-year process – and since its completion 13 years ago it has served my business very well.  However, a recent logo with which I am very pleased is the identity for Stumptown Clowns. Again, it’s a personal logo effort. In 2009, I went to clown school and became a member of the Portland Rose Festival Character Clown Corps. Several of my clown pals and I decided to create our own troupe for non-festival events. After deciding on the name “Stumptown Clowns,” I immediately visualized a clown face within the letterforms of the words, went to the computer and produced the one and only concept for the finished design.
logo motives

Q.2 Which other contemporary logo designers’ work do you like the most and why?

This question could get me in a lot of trouble as I have a great deal of respect for so many identity designers. However, here’s a few of which I am a fan:
Von Glitschka: I know Von personally and have a tremendous amount of respect for his work. He puts a unique spin on any logo effort, while still allowing a bit of his personal style to sneak into each identity. I have a great appreciation for what’s going on in Von’s strange mind.
Leighton Hubbell: Leighton is another illustrative designer whose work I really enjoy. He is able to convey so much information in very simple designs, exhibiting an incredible knowledge and usage of basic design principles.
Raja Sandhu: I appreciate the fact that Raj’s logos don’t necessarily look like a Raja Sandhu logo. He doesn’t necessarily have one distinct style – but many of his identity designs are works of art.
Tracy Moon: Tracy is another designer who is able to create images without being restricted to one specific personal style. I especially like her restaurant and hotel identity work.

Q.3 What was your worst experience with a client?

My worst client situation was several years ago. Initially I had some reservations about taking on the project. Something about the client just didn’t feel right to me. Early into the project I realized there was going to be no making this particular client happy. I was pleased that I always document all aspects of any design project, because it was as if the individual had a split personality from meeting to meeting. The client would literally deny requesting certain changes on design concepts when I had documentation showing the alteration request had been made – with client notations on the rough concept printouts. I finally had to resign from the client’s project to avoid losing my sanity. The lesson learned was to trust my “gut instinct” initially.  If a potential client is conveying nasty or negative vibes it’s best to simply not take on the project at all.
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Gino Orlandi:


Q.1 Which of your personal logos is your favorite and why?

My favorite logo design I did was for a non profit organization called CARE. Even though this was a school project years ago, it was my first real logo design process. By this I mean our teacher made us do research, sketches, and tons of variations like you are supposed to do for a logo design. It gave me a good understanding of how much work it takes to come up with a great logo concept and design. Its all about searching for the perfect solution.

Q.2 Which other contemporary logo designers’ work do you like the most and why?

David Pache is one of my favorite logo designers. His work is very popular and can be seen all over the web. I love his logo designs because he keeps them simple so they reduce well and work in many applications, but he also creates alternate versions that are really spiced up and have great colors, gradients and effects, which a lot of clients want as well.

Q.3 What was your worst experience with a client?

I have been pretty lucky to have mostly great clients, but everyone has a few bad experiences. Most of mine were when I started out in design. I remember doing a website for someone and I didn’t limit revisions so the changes she kept wanting never stopped. She also owned me money so I knew I wouldn’t get the rest till she was happy so it was a very long and tiring project that lasted months. After that I was much more careful and almost always used contracts.
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Q.1 Which of your personal logos is your favorite and why?

My favorites and design my taste keeps changing every now and then. So can’t really choose my favorite personal logo but I like the look and feel of this personal logo designed by me.

Q.2 Which other contemporary logo designers’ work do you like the most and why?

As mentioned earlier, I don’t believe in picking a favorite. They are some great designers in our industry and honestly they are all Super Creative. Like I would pick any one from logopond. But I would say Milton Glaser a graphic designer, best known for the I Love New York logo is one of the most inspiraiton designer I’ve appreciated and liked the most.

Q.3 What was your worst experience with a client?

Some clients lack clarity in their thinking, they’re not quite sure in telling you what they need. They usually come up with a new request daily. I try to avoid such clients but you never know. Clients are your boss for a limited time, and we have to just laugh at their requests no matter how silly a design blunder they want us to commit.
I hope this attempt of mine of interviewing big names of design industry proves to be fruitful and useful for you all. Do share your thoughts with us.

Author Charlie B. Johnson

has written Posts 388 .

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    [...] Top Graphic Designers Interviewed – The Sequel!! Submitted by logosdesign [...]

  1. J.M. Waters On May 29th, 2010 at 10:28 am

    Great interviews and responses. It is always a wonderful experience to learn from designers who have achieved the level of success I aspire to.

  1. The Weekly Round-Up: May 24-30 On May 30th, 2010 at 2:19 pm

    [...] ironies of life doing the right thing at the wrong moment… Keep up the great work! – Top Graphic Designers Interviewed Share and [...]

  1. cavendish On June 2nd, 2010 at 10:28 pm

    Great post. Very helpful…

  1. Robin On June 7th, 2010 at 11:25 pm

    This is an best post i liked and it was really helpful for me to get inspired in their works

  1. steve On June 11th, 2010 at 9:03 am

    Great post, it really helped a lot.

  1. DSM Design On June 17th, 2010 at 10:46 am

    Great post, always good to here about the people that have inspired others! :)

  1. Anna Verges On June 23rd, 2010 at 3:02 pm

    Gee i loved reading these interview as Jeff Fisher is one of my favorite designer. You can observe from his logo motive logo design as to why i adore his work so much… its purely a combination of creativity and perfect execution.

  1. Rhonda B On June 26th, 2010 at 4:10 pm

    Thanks for sharing. It is neat to hear other designer’s opinions and the way they look at things.

  1. lisa gardner On July 16th, 2010 at 2:07 pm

    hahahaha!!! this is the funniest thing i have ever seen… you al look like you ‘design’ your stuff in microsoft Word!! its bloody rubbish… all of it… this site is a joke and an embarrassment to real designers!

    don’t give up the day jobs guys!!

  1. lisa gardner On July 16th, 2010 at 2:10 pm

    ps. jeff – a favourite designer!!! omg!!! his logo’s look like something my 7 year old did in school last week!

    really… is this site a joke???

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