25 Redesigned Logos of 2009 – Changing world of Graphic Designs!!

 

A Redesigned logo has two extreme results…either it adds to the worth of a company or takes away the hard earned reputation. If your redesigned corporate identity is weak, prepare yourself to welcome the downfall of your brand but luckily you get it right, it can open new doors of success for you.  

I have put together an exciting collection of 25 logos that have gone through major redesign in the year 2009. Moving from left to right you will notice the transformation and if you think I have missed mentioning any major redesign, I will really appreciate your contribution.
 
Question of the Post!!
 
While compiling these images, I noticed most of the corporate brands following a particular trend while redesigning their logos…..minimalism. Yes, nowadays instead of going for complete new look, brands are adding minor changes to their icons and word mark.

Do you agree that minimalism is the new trend for logo redesigning?
 
 
1 ) Carrefour: Since 1966, Carrefour, a French supermarket chain has been consistent with its C-in-a-diamond icon and bold fonts. Well, now you will see it with a new word mark and a slightly modified icon.
 
 
 
2 ) Audi: Audi revealed a simplified logo that gave a new shine to the four connected rings, from a matte finish to a more chromalicious one.
 
 
 
3 ) Firefox Logo: King of browsers “Mozilla’s Firefox” have added minimal changes to its logo – less hairy, more submerged, more defined flames.
 
 
 
4 ) Inter bank
With many name changes to make heads or tails of, it first became Interbanc with a “c” in 1980 and in 1996 it was changed to Interbank with a “k,”
 
 
 
5 ) MasterCard Logo: The old symmetry logos have been replaced with a trio of spheres, with the centre sphere being blurred and brown.
 
 
 
7 ) Kraft foods: With the beginning of this year Kraft foods introduced a completely new corporate identity but few months back it further modified its redesigned logo.
 
 
 
8 ) Discovery Kids
With changing the letter “I” into exclamation mark and changes to“S”, it is delivering a fun loving impact
 
 
 
6 ) Vista prints: Many people balme VistPrint.com for providing cheap, fast and mediocre quality. So they think their redesign well-explain their services
 
 
 
9 ) Jack in the box: Duffy & Partners has added a new funky and lively appeal to the famous fast food chain “Jack in the box” logo.
 
 
 
10 ) Videocon: India-based Videocon, one of the largest consumer products in its country, has released its new” V” icon which has become instantly become a recognizable shape. However, the typography, looks out of date and clashes doesn’t compliments the icon.
 
 
11 ) Good Humor:
 
 
 
12 ) Hertz Logo: The shadow and the sloopy look of the logo has been replaced with stiff typeface, adding curve to letter "r"
 
 
 
13 ) Union bank of California: The famous California bank logo has emerged with a dominating letter “U” with its swooping feel adding strength and personality to the services of the bank.
 
 
 
14 ) SGI Logo: The typeface of Silicon Graphics, Inc was always considered weird with their hybrid rounded and flat edges. In contrast, the new logo is, simply flat without any exciting feel.
 
 
 
15 ) Playstation3: This September, PlayStation officially unveiled the latest update featuring a slimmer hardware design along with a sleek new logo.
 
 
 
16 ) Nickelodeon Logo: The Nick team thought it was high time to change their 30 year old identity. So here is their new logo a plain display of Bazooka rounded letterforms in orange and white.
 
 
 
17 ) City of Melbourne:
With their new identity that will represent the City of Melbourne, and provided plenty of rationale behind the new identity replacing a logo designed in the early 1990s.
 
 
 
18 ) Network Solutions: The pioneer of domain registration world, network solutions has come up with a prominent and loopy redesign, with the folds adding motion to the redesign.
 
 
 
19 ) My little pony: The brand has kept experimenting with its design and packaging for more than 25 years but the long swaying “Y” in the latest version is irritating.
 
 
 
20 ) Doctor Who: Lately, BBC unveiled the new logo for the longest-running science fiction program, showcasing a massive DW monogram in a tightly spaced slab serif.
 
 
 
21 ) Lays: I know this should be called a package redesign rather than a logo redesign. However, it is giving a complete new look to the product so I thought it should be on the list too.
 
 
 
22 ) Chicken Now:
With their recent Popeyes work, has helped them to rename and rebrand their popular (in the Southwest, at least) retail offering. And now for some Chickenow.
 
 
 
23 ) Blimpie Logo: Famous for its sub sandwiches, Blimpie has always used component of fun and liveliness in its logo but the new emblem is very boring and generic.
 
 
 
24 ) Sony Ericson: Well, don’t be shocked with Sony Ericson on the list because it has not changed the logo but has released its logo in some electrifying colors.
 
 
 
25 ) Mtv: Avoiding a drastic change, that it becomes hard to recognize, MTV has come up with a refreshing rebranding. The logo remains black on a white ground – no color, pattern or texture to decorate it.
 
 
 
In the end, I would like to offer special thanks to “Brand New” a famous website responsible for updating redesigning of corporate brands.
 
 
 
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  1. 25 Redesigned Logos of 2009 - Changing world of Graphic Designs … On October 12th, 2009 at 10:17 am

    [...] the original here: 25 Redesigned Logos of 2009 – Changing world of Graphic Designs … SHARETHIS.addEntry({ title: “25 Redesigned Logos of 2009 – Changing world of Graphic Designs [...]

  1. Henrik Hodne On October 12th, 2009 at 10:27 am

    Cool, I think I got some inspiration for the logo on my site now. Thanks!

  1. E.J. On October 12th, 2009 at 10:52 am

    In my opinion, the best change are the one of Videocon and Chickenow, and the worst one is the Mastercard.
    Ps: the old Good humor logo seems to be pretty popular amongst designers – totally looks like (is): http://www.seeklogo.com/images/A/Algida-logo-3330EAAC11-seeklogo.com.gif

    and

    http://www.aefhelados.com/images/frigo.gif

    Cheers!

  1. 25 Redesigned Logos of 2009 – Changing world of Graphic Designs!! | TopRoundups On October 12th, 2009 at 1:02 pm

    [...] 25 Redesigned Logos of 2009 – Changing world of Graphic Designs!! Submitted by Editorial Team [...]

  1. Clayton Shumway On October 12th, 2009 at 1:23 pm

    Great list…some are much better than others, but I think there is an overall trend toward simplicity…which is good! Just not sure about that Mastercard redesign.

  1. Ron On October 12th, 2009 at 1:49 pm

    Funny thing about the updated Playstation 3 logo. it’s the same exact style as the original PS2 and PSP logos. Just got back in line with everything else.

  1. Rediseños 2009 « Zorazky On October 12th, 2009 at 1:51 pm

    [...] 25 Redesigned logos 2009 [...]

  1. Most Interesting Idea On October 12th, 2009 at 2:44 pm

    First logo of Chicken Now was better and more fun

  1. chok On October 12th, 2009 at 4:23 pm

    very interisting!

  1. Shashi Bellamkonda On October 12th, 2009 at 4:47 pm

    Hi Charlie,

    Thanks for including the new Network Solutions logo on your list. As with any rebranding effort, we received mixed reviews about it but looks like more and more people seem to like the new look and feel. @netsolcares thanks you for making it to the redesigned logos of 2009 list!

    Regards,

    Shashi Bellamkonda

  1. dmdmdm On October 12th, 2009 at 7:29 pm

    Great info dude!!

  1. Mark Shepard On October 12th, 2009 at 9:34 pm

    With very few exceptions it seems like a massive waste of time and money to redesign what in most cases are perfectly fine logos. I’ve met a number of people who seem to be logo obsessed. not sooner do they get one than they start redesigning it. Their focus should be on actually delivering a great product…

  1. LArisa On October 13th, 2009 at 12:26 am

    Mastercard and Jack in the box what are you thinking? Really disappointing designs. I prefer the original and iconic look. I recognize it, which means I know it, which means it gets my attention. The new signs don’t carry much of the nostalgia tribute.

  1. cypherbox On October 13th, 2009 at 12:28 am

    Great post. I love the Nickelodeon logo changed most. =)

  1. logo design On October 13th, 2009 at 12:47 am

    Thank you for sharing this collection of redesigned logos of 2009

  1. Shane Walgama On October 13th, 2009 at 1:05 am

    great over view of logo changes. i some have made the right move to re brand itself etc. video con in particular catches my eye. have seen the logo in may adverts and always thought it was an impressive modern expression of the original. less edgy and more viable. the general consensus seems to me smoother lines and edgier colours as opposed to the more acceptable subtle applications of the past! brilliant piece of information though!

  1. Kian On October 13th, 2009 at 4:13 am

    Some are cool, but i think that some should remain…lets say for “Audi”’s font type…personally i think the old 1 looks better and brings out more character of the brand. The new “mastercard” logo is not working for me as it seems more complicated now. The old one is just simple and nice.

  1. Benn On October 13th, 2009 at 6:34 am

    The Good Humor logotype isn’t one that is copied.

    The heart component is used globally for many the same ‘brand’ per se, it is just the brand name that changes in their different markets, whether it be Frigo or as it is in Australia Streets

    It’s all about ice cream.

  1. Tessa Carroll On October 13th, 2009 at 9:02 am

    The rebranded logos that resonate the most with me are the one that are keeping it simple. Audi’s new logo is clean and fresh, while Mastercard’s new logo is complicated and kind of confusing.

    The lesson we should all take away from these redesigns? Keep it simple.

    Tessa Carroll
    VBP OutSourcing
    http://www.blogs.vbpoutsourcing.com

  1. Laurent JOUVIN On October 13th, 2009 at 11:56 am

    I love the redesign of Jack In The Box! They do such great work at Duffy & Partners. The animated version of the logo fits the brand very well too.

    And I agree with Kian… The Mastercard logo became too complicated in the process of redesigning. But I love the City Of Melbourne logo.

  1. Xander On October 13th, 2009 at 12:45 pm

    Thank you for sharing.

  1. Anaska On October 13th, 2009 at 12:46 pm

    Loved the new colors of Sony Ericsson. Thumbs down to Master Card.

  1. ian On October 13th, 2009 at 12:57 pm

    Hi, excellent post, i love Doctor Who logo. It’s cool men. How I wish to design my own logo too.

  1. Hussain On October 13th, 2009 at 12:59 pm

    Good Humor logo, isnt that the wall’s ice cream logo!??

  1. Va On October 13th, 2009 at 2:48 pm

    Seems like a lot of these (if not all) have been lifted off http://www.underconsideration.com/brandnew/

    Make sure to credit the source.

  1. Luke Lux On October 13th, 2009 at 2:53 pm

    It’s a great post, so inspirational.
    Thanks to share it!

  1. Kirstin On October 13th, 2009 at 3:10 pm

    The new MasterCard logo is awful! All I can think is that it’s accidentally asymmetrical.

    I really like the new Dr Who, PS3, and Jack in the Box. All three look new yet recognizable.

    The huge “Baked” on the potato chips makes me think of smoking pot. Maybe that’s what they were going for? Munchies, anyone?

  1. MirPrint On October 13th, 2009 at 3:28 pm

    This is a really interesting article. It just goes to show that updating your brand identity is always a good idea.

  1. Quicken Websites On October 13th, 2009 at 3:52 pm

    minimalism!!! Yes, it’s all about simplicity! Thanks for sharing!

  1. diseño de cd On October 13th, 2009 at 5:49 pm

    great blog! thanks Alejandro from argentina

  1. Krista On October 13th, 2009 at 7:42 pm

    I think all are much needed improvements, minus Master Card and Blimpie. Master Card could use improvements but only to the degree that Audi has. Blimpie, I’m just disappointed in. The old Blimpie logo really works for me.

  1. links for 2009-10-13 | AndySowards.com :: Professional Web Design, Development, Programming Freelancer, Hacks, Downloads, Math and being a Web 2.0 Hipster? On October 13th, 2009 at 8:02 pm

    [...] 25 Redesigned Logos of 2009 – Changing world of Graphic Designs!! | Graphic Design Blog &#8211… Awesome logos redesigned in 2009 [...]

  1. christine On October 13th, 2009 at 9:04 pm

    I like the fact that with most of these designs a much simpler design was chosen. Simple and clean seems to be the trend, which is hopefully how it will stay.

    Shashi — The network solutions logo is great. I think that’s is a great improvement.

  1. heredownunder On October 13th, 2009 at 9:44 pm

    Isn’t MasterCard Worldwide (on the right), the corporate logo that has been updated, not the MasterCard brand logo (on the left)? Confusing huh?

  1. A u d e e On October 13th, 2009 at 9:56 pm

    The redesign of Chicken Now to Chickenow is pretty awesome. I like the simplicity ;)

  1. Alisa King On October 13th, 2009 at 10:39 pm

    All the logos are good but i think Videocon did a good job. Very slight changes in some logos.

  1. Pinky B. On October 14th, 2009 at 12:29 am

    Extremely good piece of info! :)

  1. aalishaa On October 14th, 2009 at 1:33 am

    Amazing list! I like videocon’s new logo is good… I think designers have a lot of scope as companies are redesigning their website layouts and logos these days.

  1. Alexander Bickov On October 14th, 2009 at 2:00 am

    Yes, the first Chicken Now logo was better

  1. Sumeet Chawla On October 14th, 2009 at 5:13 am

    Cool Collection of redesigned logos… The Videocon logo has two parts to combine and form a V and they have even launched an animated ad with those two symbols being the main characters lol

  1. Scurte si utile de azi 14.10.2009 | psaico's blog - EU insemnez. TU apreciezi. © On October 14th, 2009 at 5:27 am

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  1. Rodney Faraon On October 14th, 2009 at 12:52 pm

    I disagree with the critique of the My Little Pony logo. Though I do not have great love for it, the “irritating” new letter y seems to evoke a pony’s tail. So there is some meaning to the change.

  1. Mario On October 14th, 2009 at 1:02 pm

    Thanks for the credit in the resource box. I think that the best logo redesigns are evolutions and not complete redesigns. No one wants to lose a ton of brand equity. How minor of a change depends on what you have to work with. Great post and thanks again.

  1. Rosscott, Inc. » Archive » 25 Redesigned Logos of 2009 On October 14th, 2009 at 1:04 pm

    [...] Thanks to Systemic Adrian for sending these my way!  The redesigns of a bunch of logos from 2009.  From Mastercard to Doctor Who, I must say I’m 50-75% against most of the redesigns.  The one above (hey, I know my audience Systemics) is one of the few I’m a fan of.  I never understood what was up with that kayak logo anyway for The Doctor.  LINK. [...]

  1. Crystal Walker On October 14th, 2009 at 2:05 pm

    Thanks for the great post! I agree, several of these could have stayed the same. ESPECIALLY Mastercard. What a hideous logo!

  1. clippingimages On October 14th, 2009 at 8:13 pm

    Awesome collection of redesigned logos of 2009. Thanks for sharing this post.

  1. Charlie B. Johnson On October 15th, 2009 at 12:22 am

    Hi All…It’s a pleasure to see that you enjoyed looking at these redesigned logos of top brands.

    @ VA…that’s right my friend that many of the redesigns showcased here have been selected from underconsideration.com but my friend I haven’t missed to link them. I have linked it on top in the resource box.

    @ CRYSTAL WALKER…I agree with your opinion about the new MasterCard logo…it’s awful.

    @ RODNEY FARAON…yeah, I saw that the swaying letter “Y” in the “My Little Pony” signifies the pony tail but I think it did not add much grace to the logo.

    @ Audee…The Chickenow simplicity is truly remarkable.

    I am glad that you all liked the collection but come on guys…send in other redesigns to add to the list.

  1. Andrew Keir On October 15th, 2009 at 6:08 am

    The Mastercard one is awful.

  1. elisa On October 15th, 2009 at 6:38 pm

    Wow, I don’t like the Blimpie or MasterCard logo at all. I’m surprised the Pepsi logo didn’t make it onto this list.

  1. vitamin d On October 16th, 2009 at 4:37 am

    I like all the logos. It shows you are hard work and creativity. Very nice work. Keep it up.

  1. troubld genius On October 16th, 2009 at 9:51 am

    i really enjoyed the jack in the box logo though i wish they could have taken the “in the box” off the bottom but i know there are some people that wouldnt get it. And my least fav was the master card (WHY?!) i mean ok if it could be explained cool but just looking at it its too much.

  1. Rod Roels On October 16th, 2009 at 10:25 am

    Melbourne and Jack in the Box have given a much needed new beginning to their brands. Well done.

    MasterCard?! What?! At first I thought it a watermark on the logo image or a mistake. Ugh. Concept poorly executed.

    Playstation. It’s about time. Whenever I saw it the first thing I thought of was the logo for the Spiderman movies.

    Nick reduced it’s logo from something that was infinitely adaptable and fun to just another corporate logotype. I’m sure kids will love it though…

  1. Sweet Tweets: Design Resources of the Week #21 On October 17th, 2009 at 6:59 am

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  1. Designer handbags On October 17th, 2009 at 11:54 am

    The Firefox logo is one of the most widely recognized brand marks in the technology world. It’s a powerful symbol of everything that Mozilla stands for.I imagine the 2009 firefox logo is in good health and it is free of cost to use and download as well. The browser is real real great…

  1. JTony On October 18th, 2009 at 3:07 pm

    The New Doctor Who logo is incomplete. Without the rest of it it doesn’t show the TARDIS design, and doesn’t look as good.

  1. Cláudio Mendonça On October 18th, 2009 at 8:15 pm

    Nice collection. We can see that the majority of the logos are going towards the path of simplification. This teaches us that the good old rules of logo design will never change and a simple logo will always be more powerful than pyrotechnics. Logo design is a complex science, and not everyone has the eye for it. Great post.

  1. xozan On October 18th, 2009 at 9:49 pm

    Nice post! You need to add pepsi’s new logo too!

  1. dot Blog. The week in links 19/10/09 On October 19th, 2009 at 4:03 am

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  1. wien On October 19th, 2009 at 9:18 am

    nice post

  1. Eleni On October 19th, 2009 at 11:06 pm

    City of Melbourne one is interesting…I question its longevity though.

    Its very reflective of Federation Square and much of Melbourne’s modern street sculpture art

  1. Sasha Muradali On October 20th, 2009 at 12:03 am

    I love this! Thanks for putting it together. I’m not a fan of the new Doctor Who one. And I agree with you about Blimpies subs.

    LOVE the Audi one :)

  1. Keal On October 20th, 2009 at 2:21 am

    Mastercard is JACKED. JackInTheBox is sweet, it grows on ya. Mtv and Firefox are,…why bother? Looks like it always has. You really wanna call reverting to your original logo “new” MTV?…please. Also REALLY like Melbourne cuz it be so funky with the lines and angles. Thank you and good night!

  1. Andrew Cameron On October 20th, 2009 at 3:40 am

    In my ever so ‘umble opinion…

    Good (A step forward, an improvement)
    Audi, Firefox, Interbank, Jack in the Box, Videocon, Hertz, Union Bank (there’s a B in the device as well as a U), City of Melbourne, Network Solutions, Playstation 3, My Little Pony, Chicken Now, Sony Ericsson.

    Bad (Sorry guys, it’s not as good as the one it’s replaced) Mastercard (appalling!) Good Humour (This is Walls in the UK right?)Blurpie (err… where’s the personality gone?) SGI (ditto – it’s lost it’s mojo). MTV (ok, so you’ve gone back to basics, you’ve made it clearer but lost the fun and funkiness that were part of your brand. Fail.)

    Meh… (Why bother, or well it’s ok… but not a significant improvement… go away and do it again) Carrefour (I wonder how much they paid for THAT), Kraft foods (ditto), Dicovery Kids (Dream brief… could do better!) Nickleodeon (kinda like it. But still like the old one), Doctor Who (again, could do better!).

    Great collection, btw, well collated.

  1. mariuppie On October 20th, 2009 at 9:15 am

    I just don’t see how such a huge entreprise as Mastercard has changed its logo into such a messy and blurry concept.

  1. Ziggy Nixon On October 20th, 2009 at 11:40 am

    Interesting collection, was a tad surprised to see IKEA’s changes left out.

    I agree with the trend to a minimalist style, but do not think it is because the companies want to be minimalist in terms of design per se. I think the bottom line is simply the bottom line – they want to save money. Just look at all the ‘free’ sites out there, the usage of different fonts etc. only complicates things!

    With few exceptions above, this is clearly illustrated. Others are just plain terrible (see MC comments above). But that’s nothing new either.

  1. A H Khokan On October 20th, 2009 at 10:18 pm

    well..it can be! but before make a logo should corporate the subject of that company by color,,shape, typography and arrengement to built a special identity first.you can try more….

  1. filmview On October 21st, 2009 at 5:15 am

    very interesting and very useful..thanks for sharing with us…ur site simply rocks

  1. Creative Logo Design On October 21st, 2009 at 2:33 pm

    It’s really funny that the SMALLEST of changes (like the Firefox one) can make all the difference in the world for a logo! Just a little touch up here and there, and voila! It’s suddenly stunning!

    Great post man, keep it up!

  1. Robbiegod On October 21st, 2009 at 2:41 pm

    New Mastercard Logo = sick joke.

    it looks horrible. Worst logo ever. Boooo! mastercard. What the heck is that thing?

  1. designfollow On October 22nd, 2009 at 2:24 pm

    thanks for this great post.

  1. Scott Wise On October 22nd, 2009 at 10:27 pm

    Cant forget about Tropicana
    http://www.underconsideration.com/brandnew/archives/pepsi_takes_the_tropic_out_of.php

    and you can throw in

    Cisco WebEx
    http://www.rebrand.com/2009-best-cisco-webex

    as well.

    Cheers

  1. Physics toys On October 23rd, 2009 at 2:07 am

    In my opinon, the great one of this list is MTV. Cuz’ it back to basic, that’s all.

  1. Andy On October 23rd, 2009 at 6:27 am

    Don’t care for the new Master Card logo at all. One thing I wonder about is why Audi has it’s name left justified now?

  1. Aditya Dipankar On October 23rd, 2009 at 9:06 am

    Though I feel Hertz and Nickelodeon (original) were awesome logos… still, great collection!

  1. Friday Blog Scan: Things We Liked from the Week That Was | Clean Slate On October 23rd, 2009 at 10:12 am

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  1. Web Design Singapore On October 23rd, 2009 at 10:32 am

    After reading this, i think it’s one hell of a good idea to put this page out and show it to our clients during pitching!

  1. Agris On October 23rd, 2009 at 2:27 pm

    I like the Mastercard changes most

  1. AJDesigns On October 23rd, 2009 at 8:52 pm

    Michaels the arts and crafts store changed their logo too! I believe it was in 2009.

  1. Monirom On October 23rd, 2009 at 9:46 pm

    I think you are mistaken with Viacom’s MTV logo. MTV corporate has never strayed from it’s original design by George Lois. Variations and embellishments were allowed for on air promos, presskits and online use. The dichotomy can be seen on MTV’s site mtv.com everytime you reload the page. (note the logo in the cycling background vs the one in the header)

  1. Paul Wolborsky On October 23rd, 2009 at 9:50 pm

    I think too many of these changes are playing catchup. But Jack in the Box is a quantum leap – it’s 3-dimensional, iconic and as you see on the commercials, it spins. Very forward-thinking.

  1. Shailaja On October 24th, 2009 at 4:38 am

    Videocon new identity is good, with mastercard the earlier one was appealing.

  1. Daniele Testa On October 24th, 2009 at 6:42 am

    The first GOOD HUMOR logo is the same of the italian most famous ice cream factory called ALGIDA
    take a look:

    http://images.google.com/images?client=safari&rls=en&q=algida&oe=UTF-8&um=1&ie=UTF-8&sa=N&hl=en&tab=wi

  1. Brian On October 24th, 2009 at 11:44 am

    It ought to be noted that the MastCard logo is for the parent company, MasterCard Worldwide and not at the product/card level. While the jury is still out for me on this redesign, I think as a branding guy, I find it incredibly important to consider purpose behind the design and where the identity will live. In this case, at a strictly corporate level, it might work and the I am guessing that there was purpose in creating some level of separation. It’s really and architecture solution that may or may not have been necessary. If it was to appear on my card, I might be more concerned.

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  1. Jennifer P On October 25th, 2009 at 11:57 pm

    Good finds i love the audi one I also love their cars :D

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  1. BlindAcreMedia On October 26th, 2009 at 3:07 pm

    I always like seeing before and after. Some didn’t need to change, while others seem like much stronger branding.

  1. ec On October 27th, 2009 at 11:03 am

    Another one redesigned: MyPublisher.com

  1. fas On October 28th, 2009 at 4:57 am

    The best redesign is undoubtedly Videcon.

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  1. Richelle On October 29th, 2009 at 1:12 pm

    Great collection – thanks!
    and while some are slight slight changes where the untrained eye might not notice – some are pretty drastic! not sure i can get used to the new mastercard logo … i guess considering it has been the same thing for so long. Not sure Kraft can make up its mind! hahah. Some Great changes: Videocon, Lays, chickenow. Preferred old Good Humor one… almost seems the new one looks older that the previous one!

  1. Hannon On October 30th, 2009 at 4:01 am

    I do agree that minimalism is the key to new logo design. I do have an opinion on one of logos that I strongly disagree on with it’s new format. The new MasterCard logo is awful, why take something that was so icon originally and put a horrible brown shape in the middle of it…it seems to me that they have changed to show that they are changing with times but it all seems like they have took a step back.

  1. Thomas H. Robinson On October 31st, 2009 at 6:59 pm

    I’m just happy to see a redesign for Dr.Who… that logo they came out with for the new series was horrible.

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  1. r4 On November 5th, 2009 at 6:10 am

    You have gotta a great collection. I personally like the logo of master card. Dr. who is also awesome design.

  1. Top Company Logo ReDesigns in 2009 | Red Button Reviews On November 6th, 2009 at 5:37 am

    [...] few months ago I wrote about The Art of Company Logos and Branding.On a related topic, GraphicDesignBlog wrote a post on recent logo redesigns for 2009. Once again, just like in my previous article, there [...]

  1. Sanjay Kumar On November 14th, 2009 at 4:14 am

    I liked the redesigned logo of Videocon.

  1. uberVU - social comments On November 14th, 2009 at 9:55 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by deltadesignz: 25 Redesigned Logos of 2009 – Changing world of Graphic Designs!! – http://bit.ly/ZmBRg...

  1. SentinelArt On November 16th, 2009 at 9:37 am

    Sorry for Mastercard – the new one is just worse.
    Videocon, Good Humor, Union Bank, Coty of Melbourne – all these are totally new logos, only the name is the connection.

  1. Flashy On November 28th, 2009 at 6:39 pm

    Blimpie’s new logo is not just boring and genering…the kerning is also off

  1. AlexM On December 1st, 2009 at 1:45 pm

    Great article. I admire some of the simplifications to some of the logos, namely Kraft Foods and Hertz. I have yet to see Mastercard’s new logo in action- possibly because I’m mildy inept.

    My vote goes to Videocon for best refresh!

  1. Trevor Collins On December 3rd, 2009 at 5:51 pm

    Thanks for bringing these logos together for us. It is good to see what is happening in the design world.

  1. Werbeagentur Siegen On December 5th, 2009 at 6:07 am

    Really nice selection. Some Logos got better. But I like the old “jack in the box” logo better.

  1. FuzeDot Printing On December 15th, 2009 at 12:19 pm

    REGARDING: AUDI LOGO

    I LOVE THE CHROME TOUCH, BUT I DONT KNOW ABOUT THE TEXT PLACEMENT. IT DOESNT FEEL RIGHT. MAYBE SHRINK IT. IDK

    WHAT DO YOU GUYS THINK?

  1. Adroid On December 22nd, 2009 at 1:38 pm

    Everyone i do logos for now wants minimalist and I am cool with it. Many times I think it looks much nicer. When someone does a complicated logo and can pull it off, that is always refreshing for me.
    Hated the Mastercard, nickelodeon and Jack In The Box re-designs. Nickelodeon … terrible.

  1. Adroid On December 22nd, 2009 at 1:41 pm

    I agree on the Audi logo. Needs to be a little smaller and moved up.

  1. 509 Media On December 29th, 2009 at 12:26 am

    WOW… did Blimpie really change their logo to that garbage. WOW

    Why would Jack In The Box change their logo to the pay 99 dollar online logo? Wow again

  1. Russell On January 2nd, 2010 at 5:09 pm

    I don’t think Mastercard realizes how much of an icon they had. They went from highly recognizable logo to a blur of circles.

  1. Adam Haase On January 11th, 2010 at 9:32 pm

    Eliza, the Pepsi redesign happened in mid-late 2008.

  1. izdelava strani On January 14th, 2010 at 4:03 am

    One of the most redesigned logo’s is definetly Pepsi logo. But, your quite right, Rusell. I think Mastercard didn’t realize what recognizable logo they had.

  1. Maxence On January 25th, 2010 at 9:28 am

    some didn’t really change, thanks for the list and for sharing!

    about pepsi, you’re right, the redesign happened in mid-late 08 for 1 million of USD… Pretty cheap huh?

  1. Logo Restyling On February 4th, 2010 at 9:16 am

    [...] Ottimo blog che tratta l’argomento logo redesign [...]

  1. Girish Prabhu On February 26th, 2010 at 1:24 am

    You should also mention few very good icon changes happend in India – like Tata group, Chettinad Cements, Mahindras etc.

  1. Re-Designed logos of 2009 thoughts | Design. Charity. Life. | Daniel Francavilla On February 26th, 2010 at 1:32 am

    [...] has put together a collection of 25 Redesigned Logos of 2009. Here are my thoughts on the re-designs I agree with, and ones I feel are inappropriate or even a [...]

  1. 25 Redesigned Logos of 2009 (via Graphic Design Blog) » Dragonize On February 26th, 2010 at 4:02 am

    [...] 25 Redesigned Logos of 2009 – Changing world of Graphic Designs!! | Graphic Design Blog &#8211… [...]

  1. Paul Murray On February 26th, 2010 at 4:49 pm

    Quite a mixed collection. Some of the new designs such as the new Audi one are great, but some, such as the ‘Good Humour’and ‘Mastercard’ are quite ugly in my personal opinion.

  1. Rolando Peralta On February 26th, 2010 at 5:05 pm

    great list and post! thanks for your insight!
    What do you think about Citroen logo change?
    I’ve heard some Argentinan typography designer complaining about it’s lack of quality (in typography).
    Cheers,
    @RolandoPeralta

  1. askanthony On February 27th, 2010 at 12:37 am

    Music Television is gone from the MTV logo recently I think. Must have something to do with less (good)music and more crap like Jerky Shore.

  1. SoraZG On February 27th, 2010 at 11:32 am

    Don’t like Interbank.

  1. advertsing online On March 3rd, 2010 at 7:28 am

    City of Melbourne got it wrong with that new logo.

  1. tri-fold brochure design service On March 11th, 2010 at 11:47 pm

    More i like the City of Melbourne and Sony Ericson. Thanks for sharing!!!!

  1. Roncarrmusic On March 17th, 2010 at 12:25 pm

    I like firefox logo. How about windows 7 logo’s?

  1. spudart On May 24th, 2010 at 1:48 pm

    My favorite is #21 Baked Lays. Very telling of the times. No more sunbursts seen so much this decade (i’m guilty of overusing them). Instead of a burst, it uses plain white space with a soft colored coloring. This new design is so very 2010. While the previous one is so last decade.

  1. Fifty Foot Elvis On June 2nd, 2010 at 9:21 pm

    Wow, that new Mastercard logo is awful! Jack in the Box, Chickenow and Melbourne are great. I like the old Union Bank better and Kraft sucks both before and after. I like the concept behind Good Humor, but it needs work.

  1. Sam On June 9th, 2010 at 3:24 pm

    Blimpie you idiot. This is a perfect example of design by committee. When will companies realize they are dictatorships. I would not even notice them now, nothing to look for. You know, Blimpie they have the Formata Black font… Epic fail.

  1. Rak Design - Logo Designer On June 14th, 2010 at 5:37 am

    It’s great to see how different company chose subtle of complete change of logo.

  1. Guest Post -Logo Redesigns (Summer 2010 Edition) « Design Is My Name On July 6th, 2010 at 8:59 pm

    [...] witnessed a huge number of logo redesigns in 2009 and pretty much the same was expected in 2010 as well. Although it is too early to count the logo [...]

  1. carolwht20 On July 7th, 2010 at 11:13 am

    City of Melbourne was much better before the change

  1. digitaldreamz On July 8th, 2010 at 4:41 am

    we can add crompton greaves to the list,

    Videocon is best
    mastercard is the worst
    discovery kids can be much better
    union bank is a refreshing change
    carrefour – a layman cannot even make out the difference
    jack in the box has a 3d perspective that’s cool
    chickenow has adopted the latest trend of simplicity

    digitaldreamz

  1. hermes kelly bag On July 8th, 2010 at 10:52 pm

    My favorite is #21 Baked Lays. Very telling of the times. No more sunbursts seen so much this decade (i’m guilty of overusing them). Instead of a burst, it uses plain white space with a soft colored coloring. This new design is so very 2010. While the previous one is so last decade.

  1. jenna On July 31st, 2010 at 7:13 am

    Reborn of logos in a beautiful manner.

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