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Being a Female, What is your Clothing Style?

  1. Kanuel On April 21st, 2009 at 7:51 am

    There is another hidden message in Google’s TCP/IP logo.
    There are “SYN SYN ACK ACK” letters written with confetti. There are underneath “2 0 0″ letters.

    SYN and ACK are TCP/IP protocol instructions. Check them out.

    Great article!

  1. Cristhian On April 21st, 2009 at 8:40 am

    great works! I did one in similar fashion for a hip hop band from Chicago called TradeMark, I formed the hoodie with the T and M ;)

  1. Joey Sichol On April 21st, 2009 at 8:47 am

    I love the Hartford Whalers logo… The old Milwaukee Brewers logo is equally nice…

  1. Nimwendil On April 22nd, 2009 at 9:03 am

    Very nice list ! Really liked the Piano Forest logo.
    Another good (and well-known) one is the VAIO logo, for the Sony brand of laptops. It represents the transition between the analog (VA which form a wave) and the digital (IO which can be read as 1/0).

  1. Daniel Pellegrini On April 22nd, 2009 at 11:45 am

    How about the arrow on MSDN logo? Maybe if you turn the logo we see something like upsw, or up software… :P

  1. Peslac On April 23rd, 2009 at 9:40 am

    Now, that’s what I call inspiration! Thank you for sharing!

    All of these logos are quite brilliant and exceptional!
    Personal favorites: ED, Mosleep, Piano Forest and Horror Films!

  1. ravindra On April 23rd, 2009 at 10:01 am

    great brand logo nice Design Inspiration but personally Yoga Australia Logo

  1. Thomas On April 23rd, 2009 at 3:42 pm

    Great Inspiration, Just for information for Lafayette : it’s “C’est magnifique !”

  1. Sergio On April 24th, 2009 at 4:33 pm

    Hey. very good list and nice stuff you got there.

    However, you left a very very important one.

    It’s the new logo for the London Museum. Who, at first glance, looks like a bunch of colored/transparent shapes on top of each other. But with some research, you realize that each shape is the shape of what London looked like once. The entire logo represents the evolution of the land of London through time.

    You can’t get better than that.

  1. Nathan On April 24th, 2009 at 10:28 pm

    The word is “magnifique,” not “magnificique.”

  1. Baleog On April 25th, 2009 at 9:40 am

    I’ll try to write this comment in english.
    I think you should mention the Carrefour’s logo, that hides a letter C in the white spaces

  1. Konamito On April 25th, 2009 at 9:56 am

    Very good article.

  1. DAVe On April 25th, 2009 at 10:00 am

    How about the Baskin Robbins logo with the B and The R makine a 31.

  1. Tom On April 25th, 2009 at 10:16 am

    This is a nice one….the owner’s name of the company is T. d’ Heureuse and all initials of his name are in that Logo…even the d’…looks like a japanese Kanji…good job!

  1. Fernando Delgado On April 25th, 2009 at 11:40 am

    What did you think about the “A Style” logo?
    Did you see? oubiusly, those two circles don’t have any kind of intention…

  1. martin On April 25th, 2009 at 12:54 pm

    formula one logo it’s another great logo

  1. aggtoddy On April 25th, 2009 at 3:03 pm

    “Fuga” means Scape in spanish ;)

    so it engages even greater with the “maze scape”

  1. John On April 26th, 2009 at 1:25 am

    How about the logo design for British Rail – so embedded in the British psyche that it’s used on road signs, maps, as well as stations.

  1. Fabian On April 26th, 2009 at 8:19 pm

    Yes clever logo designs is what most of us logo designers strive for,that perfect mix of message and art. some of these designs have capture that in spades.

  1. Selvin Ortiz On April 26th, 2009 at 8:29 pm

    FedEx is still my favorite I think, all of these are great though!

  1. Caribou On April 27th, 2009 at 2:00 am

    The FedEx logos is one of my favorites, and should be on this list! There’s a little arrow created in the logo that is pretty cool.

  1. jay On April 27th, 2009 at 2:14 am

    Great Job !
    very Inspiring

    thanks a lot!

  1. Philippine Airsoft On April 27th, 2009 at 5:19 am

    Nice and informative article… Thanks for posting…

  1. Deborah Anderson On April 27th, 2009 at 10:29 am

    Wow, I never saw the “W” in the Northwest Airlines logo. And the candy logo is creative also.

    Here are some more:
    Sun Microsystems (ambigram of sorts)

    Families log (has a family emersed in it)

  1. aravind On April 27th, 2009 at 12:08 pm

    Great inspiration for logo designs!!
    Thanks for the great roundup.

  1. Martin Lewis On April 27th, 2009 at 1:12 pm

    All brilliant, but Yoga Australia is amazing.

  1. Pat On April 27th, 2009 at 3:36 pm

    the Philadelphia Flyers logo is right up there with the Whalers logo. It is a streaking P (as in Philly) and a puck with wings, and there is a hidden hockey stick. Also their minor league team, the Phantoms, uses the Flyers logo, playfully mirrored to create a Phantom. Pretty brilliant work.

  1. Marie On April 27th, 2009 at 3:42 pm

    There’s also a spoon in the FedEx logo in the lower case e. Because of this, I always assumed the arrow was an accident.

  1. rob On April 27th, 2009 at 4:21 pm

    dont know if you noticed this but the heart beats logo also looks like a pair of headphones more then a musical note

  1. Michael On April 27th, 2009 at 4:30 pm

    Oh, wow… another roundup of the same bunch of logos ten thousand other bloggers have rounded up before. How clever.

  1. Eric On April 27th, 2009 at 4:34 pm

    The toblerone candy, along with biber actually didn’t originate in Bern. It was for a long time a popular recipe in the town of Tobler, then the company moved thier HQ from Tobler to Bern. So the bear logo still makes sense.

  1. Troy On April 27th, 2009 at 6:11 pm

    Wow, some of these are great!

    I go to the University of Illinois at Urbana Champaign and I have NEVER noticed that 11 in there, despite the fact that I DID know about the 11th school, Penn State

  1. Jess On April 27th, 2009 at 7:39 pm

    This was great! I really enjoyed this post, thank you!

  1. FredK On April 27th, 2009 at 8:00 pm

    Amazing, I never noticed the FedEx logo, what is wrong with me? Anyway here is a logo I did, using the shadow of the N to make the C.

    The slogan was “we put the spotlight on your health.

  1. Roberto Musa On April 27th, 2009 at 9:09 pm

    Good selection. I would add my personal favorite, the reversible NewMan logo:

  1. Mike On April 29th, 2009 at 9:17 am

  1. Wes Wilson On April 29th, 2009 at 12:34 pm

    Great post and several of these are from! I never noticed the Amazon smile until now, well done.

  1. Patrick On April 29th, 2009 at 1:13 pm

    Darn it. Someone got to the two ‘R’s idea before me. Still, works on my logo for also.

  1. Antonin Boin On April 29th, 2009 at 4:11 pm

    Magnifique* ;)
    Beau travail sinon ! (good job)

  1. Ebook Covers On April 29th, 2009 at 4:39 pm

    That forkwire logo is very cool. Great idea to make it look like an @ symbol. I didn;t see what the “trick” was at first. Very impressive!

  1. Art2code On April 29th, 2009 at 6:24 pm

    very nice collection !
    amazon is my favorite
    great works

  1. Marisa On April 30th, 2009 at 4:12 am

    Impressive! Some could’ve been accidentally designed, forming hidden shapes all by itself. It happens sometimes, that’s what so great about designing. :D

  1. Colleen L. On April 30th, 2009 at 8:07 am

    Great article! I’d like to add logo. Shaped after a tangram puzzle game. Cool.

  1. kerry meyer On April 30th, 2009 at 12:10 pm

    Marriage, the logo w/the Rs facing one another was created by herb lubalin’s “Lubalin Smith Carnase in NYC; he also did the PBS logo, kerry

  1. Antony On April 30th, 2009 at 7:31 pm

    great brand logo nice Design Inspiration but personally zip Logo

  1. FamilyTents On May 1st, 2009 at 1:39 am

    I’ve always been an admirer of well done logos and catchy business names. Your list with the trivia backstory is absolutely great. Thanks for posting that.

  1. Grover On May 1st, 2009 at 10:23 am

    the heartbeats logo looks like frowning red eyes to me

  1. Anna Green On May 1st, 2009 at 11:15 am

    Another good collection i especially like the Lafeyette Logo. Although i am sure there are better logos to be found. I will have a look and get back to you

  1. Jeff On May 1st, 2009 at 11:40 am

    The ED logo could also double for an “Erectile Dysfunction” brand :-)

  1. Veena On May 1st, 2009 at 1:24 pm

    I have been blind all these years!!! Thank you for compiling this wonderful list along with the explanation. From now on, I would look at them more closely, instead of just being aware of the logos.
    Good work, and let me see if I can locate a few hidden marvels myself!

    Keep up the good work, would visit your blog again to get more inspiration.

    Kind regards,

  1. electronic cigar On May 1st, 2009 at 5:49 pm

    Omgoodness. I didn’t know any of these. But looking at them now, it seems very apparent. My friend showed me one time in U.P.S. it spells ups, because they make pick ups. :) good job!

  1. Irena On May 2nd, 2009 at 2:40 am

    These logo’s are both original and creative. I was impressed by the Elle Hive logo and the ZIP logo.

  1. Scott On May 2nd, 2009 at 4:27 am

    Yes, I had noticed on the Tobleron candy logo a profile of a womans face licking and taking a huge bite out of the chocolate mountain that she is in. First find the bear then look at the bear’s left (right in relation to you) ear as her one eye in the profile and the bears left ear as her right ear and the bear’s left paw is her tongue stretched out to lick b4 the big bite. Can you see her flowing hair?

  1. Narasimha swamy On May 2nd, 2009 at 5:54 am

    thanku for the logos
    if u dont my any more logos

  1. Roey On May 2nd, 2009 at 7:59 am

    Thank you for this article. These are great, clear examples of clever logo design. Each example is concise and describes the hidden meaning.



  1. el_tipo On May 2nd, 2009 at 10:19 am

    I have one more for you…
    The French shopping firm Carrefour’s logo

    Carrefour in french means “crossroads” and the logo shows two opposite arrows inside a diamond shaping the C letter with the negative space between them.

    As a side note: I neve saw the C letter until someone pointed it out to me… :(

  1. CentDev On May 2nd, 2009 at 8:07 pm

    Interesting. I never paid such close attention to logos, but now I definitely will to see what might be hidden in them. :)

  1. Jana Sheeder On May 2nd, 2009 at 9:19 pm

    Amazing! Graphic design items like this are my favorite “read!” I’m fascinated by the uniqueness of each design — and by the talent of the designers. By the way, María April gave a wikipedia link of a logo from the 18th century (called the Bach Seal). The link doesn’t work.

  1. Dick On May 3rd, 2009 at 4:10 am

    That damned FedEx logo haunts me. I can’t unsee it now.

  1. Roice Castro On May 3rd, 2009 at 4:22 am

    Wow list! I like the story behind 8 logo. Very creative.

  1. Roshni On May 3rd, 2009 at 12:17 pm

    Thanks so much for this list! The logos are amazing.

    I would love to get your honest feedback on my logo.

  1. Chad Engle On May 3rd, 2009 at 12:19 pm

    Good Post. Logos that have a hidden meaning are always great.

  1. Ken Peters On May 3rd, 2009 at 12:21 pm

    If there is an arrow between the “E” and “x” in FedEx, there you must also acknowledge the spoon evident in the negative space of the “ed” in Fed. What does that have to do with fast, reliable, overnight delivery?

    The arrow gets lost in the mess of negative space created by the overall mark. It’s too weak of a visual cue to zero in on as a compelling element of the logo.

  1. Pariah Burke On May 3rd, 2009 at 12:22 pm

    What an excellent and uniquely inspiring list! Thanks for putting this together. Although I have noticed the designs in those logos with which I was already familiar, several are completely new to me and fascinating to examine.

  1. Voytec On May 3rd, 2009 at 12:37 pm

    Ok… to much analyzing of the Toblerone logo – it is not a bear … it is just a graphic depicting a Swiss landmark – the Matterhorn mountain…

    Just another case of influence of cultural and geographical referencing in “reading” any design…

  1. Mark On May 3rd, 2009 at 12:58 pm

    Toblerone logo! Superb.

  1. Josh Durham On May 3rd, 2009 at 1:06 pm

    Wow! The FedEx logo surprised me the most. I am a graphic designer, and I never saw that. I never thought much about that logo, but now I think it’s amazing.

    These are the kind of things that make great logos.

  1. Kristine On May 3rd, 2009 at 1:07 pm

    I love these logo’s! Just Fantastic, creative and unexpected! :)

  1. Adam On May 3rd, 2009 at 2:55 pm

    That’s the best post I’ve read on any blog for a long time! You’ve really inspired me to try something like this next time I do a logo for a company!

  1. Brandi Owczarz On May 3rd, 2009 at 3:28 pm

    It’s amazing that the FedEx arrow in it’s logo has gotten past me all this time…and the hidden 11 in the Big 10 logo is priceless.

  1. Mike On May 3rd, 2009 at 4:52 pm

    The FedEx arrow is fantastic!

  1. Anatoly IVANOV On May 4th, 2009 at 5:33 am

    Superb article. Thanks!

    2 suggestions, though:

    1) There’s a typo under the Lafayette logo (as Antonin BOIN has already commented). The “C’est magnificique!” should spell: “C’est magnifique!”

    2) The Toblerone logo does not show some “Swiss Alps”, but exactly the Matterhorn (German), Cervino (Italian) or Cervin (French). And it’s actually on the border between Switzerland (the Valais canton) and Italy and quite far from Bern (by Swiss standards).

  1. DaniWeTT On May 4th, 2009 at 7:42 am

    I really like this logos, good job.

  1. Mireya On May 7th, 2009 at 12:18 pm


  1. Kev121 On May 7th, 2009 at 12:23 pm

    I love this one what fun! Take a look at the logo for you will like that one too

  1. Jason On May 7th, 2009 at 7:54 pm

    Not a “brand” perse, but the image that Douglas Hofstadter made out of real objects for his book Gödel, Escher, Bach: an Eternal Golden Braid (commonly GEB), is quite mind-bending as well.

  1. nobilityofequals On May 8th, 2009 at 8:19 am

    another logo on
    great article

  1. guigo On May 8th, 2009 at 4:39 pm

    check this logo of my company =]

  1. Patrick On May 8th, 2009 at 5:39 pm

    @eric: there is no such town as tobler here in switzerland. tobler is the name of the inventor of the toblerone, that again is a composite word of tobler and torrone. look latter up on wikipedia if you’re interested. also, bern is not only RUMOURED to etymologically derivate from bern but that fact is very clear for long already.

  1. Sebastian On May 8th, 2009 at 5:56 pm

    Stumbled here. Like it.
    You should have included the Sun logo, though.

  1. PointGuy On May 8th, 2009 at 11:23 pm

    How about the goodwill logo? It is both a lowercase G and half a smiley face.

    I’m adding this because your spam filter is terrible, and hopefully it will think I’m a real message now.

  1. rob On May 9th, 2009 at 12:05 am

    if you turn the texico logo upside down you get a pentagram and and upside down cross..

  1. R. Keith Rugg On May 9th, 2009 at 1:15 am

    My favorite has always been the Northwest Airlines logo, and glad to see it included in the article. Another one worth mentioning that missed the list is (was) Southwest Gas, in which the S and the W were stylized to resemble Native American art patterns of the American Southwest.

  1. johno On May 9th, 2009 at 10:15 am

    The new MyFonts logotype is another interesting one:

  1. João Victor On May 9th, 2009 at 10:32 am

    Just amazing!

  1. Scott Hoenes On May 9th, 2009 at 12:55 pm

    I just made something along these lines for one of our new projects, 15 Rose Ave, hotel/hostel/suites. the website is at

    I was really happy with the way that the 5 & R worked together, and I was able to make the rest move organically in a wave motion, a lot of what the owner is all about. He also wanted a vintage feel as the building is over 100 years old, what do you think?

  1. martin On May 9th, 2009 at 2:42 pm

    The ROXY heartshape logo

    was made with 2 QUICKSILVER logo (mountain = wave)

  1. krazzy On May 10th, 2009 at 3:19 am

    Excellent stuff. BTW, this logo for AIWA is pretty awesome too!

  1. ProjectCenter On May 10th, 2009 at 3:51 pm

    It’s amazing how many things are overlooked on logos. The amusing part is that this makes we want to change my logo :)

  1. Jhon Smith On May 11th, 2009 at 1:19 am

    its really nice post and i am seeing the response of readers also..!

    Congratulation Charlie for your big success..;)

  1. Jongseong On May 11th, 2009 at 4:25 am

    I’ll have to second the new MyFonts logotype that Johno mentions (, designed by the independent type foundry Underware (

    I encourage you to try to figure out the hidden meaning yourself. Once you do so, the solution is here:

  1. pannonica On May 11th, 2009 at 10:38 pm

    Another addition. The logo for the play Miss Saigon. Triple duty: the ideogram (which I don’t know the meaning of; it may simply be stylized) is also a helicopter, and the image of a woman’s face (eyes, nose, mouth) can be seen in the tail section of the helicopter.

  1. Doc On May 11th, 2009 at 10:47 pm

    Do you count it if a designer has hidden something less than complementary in a logo–upside-down? If so, here’s Campbell-Hallam’s (old?) logo:

  1. James Kurtz III On May 12th, 2009 at 7:11 am

    Cool! I had never noticed the toblerone before. Kudos.

  1. DesignElement On May 12th, 2009 at 7:19 am

    i love the FedEx one, it’s brilliant, i never noticed the arrow, and now i can’t look at it without seeing it :)

  1. Marcus On May 12th, 2009 at 1:45 pm

    Trying to inject hidden meaning can backfire horribly:

    That “Marriage” example is terrible – it looks like they are turning away form each other. The !n3k8 one is so intolerably smug, self-satisfied and overcomplicated it would make anyone with any sense run a mile.

  1. nick On May 12th, 2009 at 11:31 pm

    How about this logo:

    Should be called doggie style, not A-style…..

  1. Andrew from Vancouver On May 13th, 2009 at 1:09 am

    … the VIA Rail logo can be turned upside down and it still reads correctly. I never considered the parallel lines in whitespace to be railroad tracks, but hey, sure, why not!

  1. jared On May 13th, 2009 at 1:19 am

    here’s another one you should check out. it’s the the northwestern memorial hospital logo. it’s pretty cool too. It combines the N W and M in beautiful fashion.

  1. maus On May 13th, 2009 at 2:09 am

    There is the Baskin Robins new logo, in where the BR also creates the number 31 for how many flavors they have. I found it very clever.

  1. Andrew On May 13th, 2009 at 12:30 pm

    5.10 has an amazing logo— 5.10 is the level of the climbing scale where things start to get interesting. The company sells climbing shoes. Smart- cool- on target!

  1. dicentra On May 13th, 2009 at 1:57 pm

    Oops! Wrong linky.

  1. Anistock On May 14th, 2009 at 4:39 am

    excellent piece of reading, I’m fascinated by logo’s/branding and the message they can convey. Wonder what is the worlds most recognised logo?

  1. grizz On May 14th, 2009 at 10:57 am

    nyce great article… check out this video, it has a bunch of POPULAR logos, from restaurants to gov’t logos with SATANIC MASONIC and other ILLUMINATI related symbols..

    Look at WALT DISNEY – the “w” has a ’6′ the dot on the “i” is a “6″ and then the “Y” is a “6″ = 666

    look at the TACO BELL – Look at what you think are the ‘swirls’ of the bell, you’ll see a “6″ in blue, a “6″ in purple, and a “6″ in yellow, the ‘eye’ of the bell… and actually, if you look at the yellow ’6′ it looks like an evil eye in general…

    as well the entire music industry and WWE 9wrestling) are filled with satanic symbols, representing the Illuminati

    NEW WORLD ORDER IS COMING.. EMINEM is a FREEMASON, his new cd RELAPSE is filled with hidden messages, check out this full lyrical analysis of his new cd… READ THE REVIEW ON the song UNDERGROUND and STAY WIDE AWAKE


  1. Calli Arcale On May 14th, 2009 at 4:19 pm

    Living in Eagan, MN, headquarters of Northwest Airlines (up until Delta bought them out), I’ve seen that logo a lot. I could see the “N” and the “W”, but it never dawned on me that the little triangle was pointing northwest on the circle. ;-) Awesome. Kinda makes me want to fly north by Northwest one last time before they all go Delta. ;-) (Not that one can guarantee the livery of the plane anyway. The gates all say Delta now, though their big hangar off I-494 still has the NW logo as depicted in this blog post.)

    Of course, there’s a sinister second possible reason for that triangle. There have been rumors of a Delta merger for *years*, and of course, the logo redesign took out the N, leaving only the northwest-pointing triangle. Delta, of course, is a triangle. And in the end, that’s who ended up buying the oldest passenger airline in North America.

    *sigh* I still miss Northwest Orient Airlines. They haven’t had that name for a long time.

  1. Logo Bang On May 14th, 2009 at 4:47 pm

    I stumbled upon your site from another blog that was linking to it, MOSLEEP and Eight have got to be my favorites on this list!

  1. Dan On May 14th, 2009 at 5:14 pm

    How could you go past this beauty???

    One of the most famous logos in the world, and I’m from Australia btw.

  1. ideamashups On May 15th, 2009 at 1:37 am

    Very cool!

  1. Ray Trygstad On May 15th, 2009 at 10:30 am

    I wish I could claim to have designed this one but at least I get to work with it all the time which is a delight: The Naperville Men’s Glee Club which is an “N” forming a tuxedo:

  1. Matt - Design Northampton On May 15th, 2009 at 10:30 am

    After about 10 minutes i finally saw the bear in the toblerone logo. Some of these are far too subtle to ever notice without being told, not sure if that’s a good thing or a bad thing!?

  1. MKBJ On May 15th, 2009 at 1:11 pm

    This is one of my favorite logos : The A figures an eagle in flight (aigle means eagle in french). Simple, clever and beautiful. I love it.

  1. paul meesk On May 15th, 2009 at 2:38 pm


    The word is douche not douchche

  1. joyologo design shop 2.0 On May 15th, 2009 at 6:32 pm

    nice logo designs, thanks for the list..

  1. Aleks On May 15th, 2009 at 9:22 pm

    Extremely disappointed to find that the Sun Microsystems logo wasn’t in this list…

  1. Mokokoma Mokhonoana On May 17th, 2009 at 3:15 pm

    ED, FedEx, Piano forest & Horror films = great!

  1. Gary LaPointe On May 18th, 2009 at 10:49 am

    I’ve never understood why some of the companies don’t animate the logos on the web. Especially the FedEx or Amazon just slightly animating the arrows…

  1. EnergonCube On May 18th, 2009 at 1:27 pm

    ******THE****** logo with the most hidden messages I’ve ever seen — and done very, very well, mind you — is that of the Presbyterian Church. Check it out here:

    Done by Malcolm Grear and Associates, it’s a true masterpiece of simplifying complexity. You think your logos have hidden messages, they have nothing on this one.

  1. Dave Byrd On May 18th, 2009 at 2:45 pm

    Check out Mammoth Mountain ski resort’s logo from California — I thought for sure it would be on here. It conveys the M for Mammoth Mountain, the whooly Mammoth which gives the resort it’s name, all the way down to the trunk and tusks.

  1. JM On May 18th, 2009 at 2:58 pm

    nice list, but, ummmm, the commentary was extremely obvious.

  1. Brent Harrison On May 18th, 2009 at 3:06 pm

    From this list, love Body Wisdom and Hartford Whalers (going NHL old school . . . v. nice!)

    How about SmokeJumper Strategy ( by Paul Kuhn at 9×9 design?

    Or award-winning Savvy Cellar Wines ( by Deb Shea at Hellbent Marketing?

  1. wayne On May 18th, 2009 at 4:15 pm

    the other thing in the via logo is that it is the same in english and french, and is also identical when viewed upside down

  1. p duggan On May 18th, 2009 at 4:16 pm

    I like the Prebyterian Church (USA)s logo.

    Cross shaped, but hidden inside are a dove, a clerical robe, a pulpit with bible, flames, and a fish.

  1. Gar-Bear On May 18th, 2009 at 4:53 pm

    The old Bank of America logo formed an Eagle between the two letters. The flag was a disappointment to me when they changed. Baskin Robbins logo also incorporates the numbers 31 in a more obvious way.

  1. ziggy pop On May 18th, 2009 at 4:54 pm

    Why does the author use the word ‘alphabets’ instead of letters?

    Letters is a perfectly cromulent word to use.

  1. Chris Pike On May 18th, 2009 at 5:27 pm

    Northwest Airlines is my all-time favorite logo. As you said the small arrow in the upper left of the circle forms the W from the N and it also points to the direction northwest (compass like)

  1. xofer On May 18th, 2009 at 5:35 pm

    I loved the old Northwest Airlines logo – the compass symbol was perfect. What confused me is when they changed logos in 2003 and went with ‘nwa’.
    Didn’t anyone google this? I laughed recalling the late 80′s rap group ‘N*ggaz With Attitude’ who went by NWA.

    Also – the compass worked – only when it didn’t

  1. Marvin On May 18th, 2009 at 5:58 pm

    If the hidden message is not noticed, what good is it? Elegance is wonderful, but isn’t the idea to communicate the message?

  1. Chanty lang-Vermaas On May 18th, 2009 at 6:05 pm

    Thanks for the wonderful insight with the Logo’s. I found them fabulous! I’m hoping mine will be conveying what I set out to achieve with it too.
    This is a great article guys. I love branding, with all the thoughts and creative energy behind its conceptual pregnancy, prior to its birth. Chanty aka Chantified.

  1. sweetbasil On May 18th, 2009 at 8:32 pm

    also check out Tyco Electronics – a engineering components company.

    It’s logo looks like 2 connectors joined together.

  1. Sayz On May 18th, 2009 at 10:31 pm

    Cool… FedEx, arrow never realized that one…

  1. Jim Spice On May 18th, 2009 at 11:28 pm

    How about Shedd Aquarium in Chicago. Is it a wave? Is it a whale?

  1. Charlie B. Johnson On May 19th, 2009 at 1:17 am

    Hi all…although I made a special post to thank you all for your overwhelming reponse on this post.


    @ Ziggy Pop…I am sorry dude if you don’t like my using the word “alphabet”. I will make it sure that I use the term “letter” now ownwards.


    @ P Duggan…I totally agree. It was really creative of you to remind of Prebyterian Church (USA)s logo with so many things packed at the same time in that logo.


    @ Wayne…you are right that the “VIA” Logo shows the same when seen upsdie down.


    @ Jm…it was nice of you to like the list but don’t you think commentary on these logos was important especially for logos like “Piano Forest” and”Toblerone” logo.


    @ EnergonCube….I totally agree with you on the “Church Logo”. Surely, you will find that logo on top of the list in the sequel post.


    @ Alex…I ddi not add “Sun Microsystem ” logo thinking it very much obvious to most of the people uptil now…don’t you think so?


    @ TRoy, Jess, Familytents, Mokokoma Mokhonoana and JoyLogoDesign….I thank all of you for aapreciating the research put in for compiling this list.


    However, I expect to see you all once again comenting on the second part of this post. You will get to see lot more logos with hidden messages including all the recommended logos by you all.


    Thanks :)

  1. madcom On May 19th, 2009 at 5:25 am

    My compliments to you. A good article. I shall send it to the graphic designers I know. They will enjoy it.

  1. MJB Wolf On May 19th, 2009 at 11:34 am

    The logo at left of Lindstrom brand name forms the stylized shape of wire cutters, the company’s main product:

    (corrected link)

  1. elyas On May 19th, 2009 at 1:13 pm

    yoga austrila is simple and great…. love it

  1. Glenn Fleishman On May 19th, 2009 at 2:01 pm

    In the same camp is the very clever McDonald’s Wi-Fi logo in which the M and the at-sign are incorporated. They’ve been using this for years, but mostly on in-store signage and an outdoor sign under the giant M.

  1. Maria On May 19th, 2009 at 2:11 pm

    These are great examples, but I have one of my own: my company logo for Flying M Air. It’s my initials, shaped like a helicopter. Thought up by my husband, executed by Gary-Paul Prince.

  1. Fabián Fucci On May 19th, 2009 at 3:13 pm

    ‘Marriage’ is by Herbert Lubalin.

  1. Shim On May 19th, 2009 at 5:01 pm

    Not sure if you have included that FUGA logo on purpose, but that is not the winning one.

    The winner:

    Otherwise great article! ;)

  1. Norman Choe On May 20th, 2009 at 8:03 am

    You appear not to have mentioned one of the coolest:

    Sony’s VAIO computers:

    The V A are connected smooth curves, while the I O are freestanding.

    Symbolizing Analog becoming digital. (1′s and 0′s).

    The SONY logotype is boring though.

  1. Norman Choe On May 20th, 2009 at 8:04 am

    whoops, someone commented on it. i did a search for “vaio” on the page but apparently it didn’t find it (darn case matching)

  1. Unff On May 20th, 2009 at 11:50 am

    The Hartford Whalers logo was also used for their AHL farm team, the Binghamton Whalers. The logo was rotated 90 degrees counter-clockwise, forming a “B” while still being easily identifiable.

  1. Dane On May 20th, 2009 at 12:38 pm

    some of these logos are great, yet others really seem uninspired and frankly, quite boring. The horror films one is in my opinion, garbage. Same goes for the Big 10 and the Marriage one. And honestly, do you really find the ‘v’ in the Logo Review Logo “amazing!!”? For a site that critiques others logos they really ought to try and garner some credibility with a good logo themselves.
    I like the Yoga one but I would think it would lack usability due to its proportions…
    The other logos for the most part were great.

  1. Ruan Caiman On May 20th, 2009 at 2:22 pm

    In the old red letter NASA logo (sometimes called the Worm logo), the A’s without the bars across represented rockets or just arrows pointing upward.

  1. Bia Russo On May 21st, 2009 at 3:47 am

    what about the french supermarket Carrefour? I remember the day I realized that there was a ‘C’ inside the blue and red lozenge. simply beautiful!

  1. Alvaro´C On May 21st, 2009 at 6:32 am

    HI! my favorite logo is A-STYLE … and I don’t see it here … ¬¬

  1. roy morejon On May 21st, 2009 at 2:51 pm

    I have always loved the fedex logo. lots of great inspiration to pull from.

  1. Jon On May 21st, 2009 at 3:54 pm

    Before the Amazon logo was redesigned, the smile was upside-down — like a frown. A smile is so much friendlier than a frown :)

  1. Phoenix Advertising On May 21st, 2009 at 5:21 pm

    I have always loved the Galeries Lafayette logo from the first time I went into one of their stores.

  1. editorjoy On May 22nd, 2009 at 3:02 am

    So Dane, I’d like to see what you think is good.

  1. Ashely Adams : Sticker Printing On May 22nd, 2009 at 3:10 am

    Beauty with brains? Yeah, that’s what these logos are all about. The ED Logo and the Piano Forest logo were just too good to be true! I liked their striking simplicity yet their unforgettable quality.

  1. Bill Lattanzi On May 22nd, 2009 at 4:16 pm

    Great piece, thanks. It’s not quite a logo, but back in the Day Before Time, the Grateful Dead album cover for American Beauty also gave us fits, because you could also read it as American Reality. Still pretty cool, still don’t really know what they meant, or if they did either.

  1. Bill Lattanzi On May 22nd, 2009 at 4:21 pm

    ps: leave it to the Italians, Alvaro to hide a naughty joke in a logo… really clever. :)

  1. Arroxane On May 22nd, 2009 at 4:26 pm

    How about the new logo for Avid?

  1. David On May 22nd, 2009 at 10:49 pm

    The arrow in the logo is clearly a phallic symbol. Duh…

  1. Nathan On May 23rd, 2009 at 10:45 am

    I’m glad you included the VIA Rail Canada logo. It’s my favorite logo. So simple yet so effective and clever.

  1. JC On May 23rd, 2009 at 12:36 pm


    Only the North West one…

    A long day at the airport and nothing else to do…

    Great findings!

  1. mauco On May 23rd, 2009 at 12:50 pm

    Toblerone also happens to be one of my favorites and I’m amazed that I’ve NEVER seen the bear! I must share this because I’m sure most of my friends haven’t seen it either. These are great logo collections. Thanks for sharing.

  1. Abrand Lincoln On May 23rd, 2009 at 5:10 pm

    ED Logo is the best logo ever :)
    thanks for the list, really enjoyed.

  1. CoCreatr On May 24th, 2009 at 2:36 am

    Compellingly elegant! So memorable.

    How do you like Brendan’s universal blog icon?

  1. Rick On May 26th, 2009 at 1:13 am

    Very nice! One of my favorites is Southern California Gas Co. A flame forms the letter “G”. Also Bank of America is pretty clever too. Farmland forms the American flag.

  1. Thompson Touch On May 26th, 2009 at 1:46 pm

    The sad part is on the Pakuy Logo I never noticed it was a broken down box, I have only ever seen the “P”. I guess that is the designer in me. SAD!!!

  1. William Mincher On May 27th, 2009 at 2:26 pm

    For me, one of the best logo designs is the Fair Trade Logo:

    It’s Yin/Yang, a low sun over a farm and a welcoming wave all in one! Simple but rife with meaning.

  1. ReDil On May 29th, 2009 at 9:49 am

    Simply awesome, extremly cool, I really enjoyed this post. !Felicitaciones y gracias!

  1. Steve Hullfish On May 29th, 2009 at 11:50 am

    Check out the UIC logo for the University of Illinois at Chicago. The letters U I C are created out of a flame. Nice.

  1. ARVIND PHOTOARTIST On May 30th, 2009 at 9:36 pm

    Mind FOODIE works !

  1. Lacretia Taylor On May 31st, 2009 at 4:40 pm

    Great article! One of my favorite logos is from Washington State University:
    Designed in 1936, the W, S, and U make up a cougar head (the school mascot). Clever and memorable.

  1. er On May 31st, 2009 at 9:59 pm

    William Mincher May 27th, 2009 at 2:26 pm

    For me, one of the best logo designs is the Fair Trade Logo:

    It’s Yin/Yang, a low sun over a farm and a welcoming wave all in one! Simple but rife with meaning.

  1. chapu On May 31st, 2009 at 11:16 pm

    i think that in the heartbeat logo… the real design is a pair of headphones instead of musical notes…

  1. doug On June 1st, 2009 at 8:52 am

    very good!
    i’ve been learned a lot in a workshop about ‘logos’ and those one that u showed are amazing.

  1. mr.shadow On June 1st, 2009 at 11:36 am

    Absolutely excellent logos which appear to have had a lot of thought applied to them…….Very good and a lot, if not all, being thought provoking.

  1. martin On June 3rd, 2009 at 3:00 pm

    I would add the logo of the national association of employees:

  1. bebopdesigner On June 3rd, 2009 at 5:20 pm

    These are brilliant! I enjoy so much watching other people’s logos. Thanks for sharing.

  1. Lesley Foster On June 3rd, 2009 at 5:53 pm

    Although I had already seen a few of these, I never tire of seeing them again and experiencing new eye candy at the same time! Thanks for compiling them.

  1. Oz Loya On June 4th, 2009 at 2:52 am

    may I add a personal logo?

    Well, this is a simple Panda face, look closely.. you’ll read the actual word..
    Hope you guys like it.

  1. Neil B. / Wonderful Machine On June 4th, 2009 at 7:53 am

    Bravo! Thanks for putting together this clever study. Perhaps we’ll find inspiration from this for our next logo redesign for our photography website.

  1. Tammy Brodbeck On June 4th, 2009 at 10:34 pm

    Scroll down just a bit-its under the about me header.
    I own a bath and body company that sells cookeez, all natural baked bath salt cookies.
    Notice the water droplets and the “Bite”. I think my designer did great-what do you think?

  1. Livia On June 5th, 2009 at 12:09 am

    I’ve seen the FedEx and Amazon ones before but they are all brilliant.. created by creative geniuses!!

  1. Kalabuli On June 6th, 2009 at 9:50 am

    I especially like the closure effect (like that with ED.
    For my personal page, I exploited that and made this logo:

    |:( |:)

    which has several meanings:
    1. RB – my initials
    2. My nature – to make people happy – transition from :( to :)
    3. My affinition for theatre (which has a logo of two masks: one for laughing and one for crying)
    4. My understanding of life: it’s a mix of sad and happy emotions – similar to yin and yang concept.


  1. Kalabuli On June 6th, 2009 at 9:57 am

    Interesting, especially those with closure effect, like ED. I used it for my personal logo>

    |:( |:)

    having several meanings
    - my initials RB
    - life: sometimes sad sometimes smiley
    - theater sign

  1. tuti On June 8th, 2009 at 6:54 pm

    im just 13 yaers old but these logos are pretty good.!

  1. Harish Sharma On June 10th, 2009 at 5:49 am

    Very Good Collections and good explaination……

    Please keep posting.

  1. Dallas Computers On June 11th, 2009 at 7:51 pm

    Absolutely fantastic post! I had heard of the Fed Ex logo with the arrow before — after it had been pointed out to me. But the Sports ones were particularly good. The Big 10 (11) and Hartford Whalers…those are just absolutely brilliant designs!

  1. Sixchannels On June 12th, 2009 at 2:00 am

    Awesome creativities hats off all designers.. logo says all about the company…

  1. David E. Selander On June 13th, 2009 at 6:36 pm

    Haven’t read all the comments, but the ikea logo is in yellow and blue, which are the colors of the swedish flag

  1. Artem On June 14th, 2009 at 2:13 am

    There’s a cross formed by four arrows pointing at it at the centre of the logo of Desiring God. Here’s the logo itself:

    And here’s the explanation and meaning of their logo:

    Great article! Very inspiring!

  1. Sarah On June 17th, 2009 at 10:24 am

    Long ago, whilst I was in college, I went to a design lecture, and one of the speakers was the designer of the FedEx logo. The arrow was intentional.

  1. TODAY'S MOTHERHOOD On June 17th, 2009 at 11:32 am

    Brillant list. Have seen many of the logos before but didn’t notice the “hidden” messages. Well done :)

  1. steve On June 18th, 2009 at 12:38 pm

    the north west airline logo the split W creating the N…if u look at the broken piece making it the W it is an arrow pointing on a compass in directing on NW

  1. Nick Burns On June 21st, 2009 at 1:23 am

    I never knew about the FedEx logo until I read an interview with the creator 5 years ago:

    I now mention it to friends and family and they are now “haunted” by that arrow as others have commented on. They can’t NOT see it and they hate me for it. :-)

  1. Jim Eigo On June 24th, 2009 at 12:25 pm

    Like a concrete poem in logo drag. Minimal resources, maximal pleasure:

  1. Enrique Robledo On June 25th, 2009 at 8:51 am

    The creativity in all thems are wonderful, it´s a comfortable experience take a look, learn and incentivate our creativity too. Thanks. I love Forkwire, Eight, Marriage and FedEx.

  1. Matticus On June 30th, 2009 at 4:30 pm

    the yoga austrailia looks like she’s hailing hitler. boo.

  1. Emily Rose On July 2nd, 2009 at 2:06 am

    My logo and watermark both have a hidden “e” in them. <- my logo for “emily rose” there is an “e” in the turn of the petals. <- my watermark for © copyrighting photos and other digital art, but it also creates an “e” with the website address across the © symbol.

    I love hidden things like that! But now you know my secret… hehehe

  1. Daniel Marois On July 2nd, 2009 at 10:06 pm

    The FedEx logo may be interesting, but the name FedEx Express is stupid. It means: Federal Express Express. Now, really, how idiotic is that? Does it mean FedEx was not really Express before getting an Express division?

  1. Raja On July 6th, 2009 at 8:30 am

    it is very nice, i like it Yoga Australia icon because realy i feel that looking at first glance it is doing yoga young girl in flying posture after seen it i relaised.

  1. iquan worthington On July 10th, 2009 at 7:34 pm

    Very great post! This is my 3rd time looking at it!

  1. supremegraphx On July 11th, 2009 at 2:18 pm

    these are very very great great logos
    my business name is supreme graphx..ima use a gorilla for my logo..i reign supreme!!! supreme means the best and a few other terminology

  1. retrogaming On July 12th, 2009 at 4:06 pm

    I’ve been eating Toblerone since I’m a kid and I had never ever heard of that hidden bear. I had to google the unmasked picture because I could not find its shape in the mountain. Some of those logos are really clever and inspiring.

  1. Vicky On July 13th, 2009 at 1:05 am

    I always liked the NZI (New Zealand Insurance) logo . As a child I walked past it on a sign every day, but didn’t spot the Z until I was 10!

  1. maiyuran On July 13th, 2009 at 11:20 pm

    in Northwest logo, the arrow points NW direction.

  1. nivek On July 15th, 2009 at 3:29 pm

    Never caught onto the “A to Z” message in the Amazon logo. Brilliant!

  1. k. stephens On July 16th, 2009 at 7:55 pm

    Proof that people see many things every day, but they rarely look at them and notice the unexpected. I observed clever details one would, in the ordinary way, only subconsciously see. Brilliant, indeed!

  1. Victor On July 27th, 2009 at 6:43 am

    Very cool. See funny logos here:

  1. Caza Creations On July 27th, 2009 at 8:21 pm

    Thanks for showing some logo love to one of my favourites of all time, the Hartford Whalers logo. I enjoy logos that make use of their negative spaces as the ED, FedEx and NWA also demonstrate. The symbolism of the Whalers logo was always evident to me from the beginning. Being a huge hockey fan, I also enjoyed the logos of the Atlanta Flames, Vancouver Canucks (original)and New Jersey Devils. These hockey logos inspired me to design my own old-school, retro logo

  1. Kaplang On August 2nd, 2009 at 7:14 am

    WOW I really like some of these logos, very inspiring :)

  1. Gil Carrick On August 5th, 2009 at 10:10 pm

    urology associates of north texas

  1. Jess On August 7th, 2009 at 9:05 am

    These are great examples of logos. I wonder how long it took for the designers to come up with some of these. Or how many were ‘accidental’ at first. Sometimes those are the best.

  1. Roy Smith On August 9th, 2009 at 6:11 am

    Great post and thanks for including my Yoga Australia logo.

  1. Collier Ward On August 11th, 2009 at 12:50 pm

    This toilet paper company logo forms the letters B and W in flowing ribbon of water signifying “Bay West”. A partial turn of the dispenser reveals the hidden meaning: “B.M.”

    There ought to be an award!

    Check it out:

  1. Jose HC On August 11th, 2009 at 1:09 pm

    Indeed a great post. And I must be honest I hadn’t noticed the following:
    - Toblerone
    - FedEx
    - Via Rail (and I am in Canada)
    - Big Ten

    The others I had noticed or had never seen the logo.

    Great job.

  1. Dave Solomon On August 11th, 2009 at 1:32 pm

    In the Whalers logo, in addition, the “H” is formed by the blades of two hockey sticks.

  1. Sherry On August 11th, 2009 at 2:04 pm

    The yoga logo is actually clip art. At best a slight modification of clip art. Worked with it yesterday.

  1. david On August 11th, 2009 at 2:22 pm

    The art of marketing someone is to convey your message to the subconscious mind while the conscious mind is busy.
    These logos brilliantly display this art.
    It is subtle and therefore powerful, it is the hand under the Mona Lisa concept.

    Just brilliant, great post mate

  1. Dinesh On August 11th, 2009 at 8:03 pm

    These concepts are very great.

  1. Danusia On August 12th, 2009 at 2:37 am

    Being British, I haven’t heard of half of these companies but the Amazon and FedEx ones are spooky – cant un-see them now!
    I think when the deBugged blog logo needs redesigning (design competition to be launched in the very near future I will get people to come here for inspiration.

  1. Ed Doss On August 13th, 2009 at 12:26 pm

    Now I want a logo like that! Great job and thanks for the ideas!

  1. Tracey On August 13th, 2009 at 1:41 pm

    Regarding the Toblerone logo bear in the mountain – it could also be a woman with her mouth open and a piece of chocolate going into her mouth! (as you are looking at it, the right ear of the bear is her eye and the chest area of the bear is her open mouth, his nose is her nose, his front paws her chin and his underneath her neck.) Or maybe it is just my imagination! GREAT ARTICLE!! Thanks.

  1. Lilmama On August 13th, 2009 at 3:08 pm

    I noticed in the FUGA logo…that not only does the white space spell out the four lettered company name…but that each of the colored blocks surrounding them form a letter from the name also… the brown block surrounding the white F is an upper case G, the orange block surrounding the white U is a U, the brown block surrounding the white G is a lower case A, and the orange block surrounding the white A is an upper case F. I though that was interesting…

  1. James Owen On August 13th, 2009 at 4:16 pm

    I’m surprised this group has neglected one of the most brilliant, and subliminal, logos ever created. And it was done nearly 40 years ago! Check out the logo for Round Table Pizza, named for the King Arthur legend and the knights of the Round Table. Their logo incorporates three flags reminiscent of medieval tribal banners that very subtly spell out the word “FUN”.

  1. Multimedia Design On August 15th, 2009 at 12:36 am

    Nice collection. I’ve always loved the FedEx logo. Once you see the arrow that’s all you can see!

  1. Andrei Tulai On August 19th, 2009 at 9:28 am

    LogoReview I’d say is probably my favorite. I’m a sucker for simplicity.

  1. cd On August 20th, 2009 at 3:50 am

    i want more! :o)

  1. BlindAcreMedia On August 20th, 2009 at 4:30 pm

    This is a nice collection but for some reason still can’t get the fed ex logo out of my head. Maybe because it was one of the ‘first’ to become noticed with it’s hidden message.

  1. Nipun Gosain On August 21st, 2009 at 6:51 am

    These are some great collections of logos. Must say the insight of FexEd logo was new to me. Have a few collection of my logo designs at

  1. HM2K On August 22nd, 2009 at 5:25 am

    Very cool. I never spotted that bear before!

  1. freelogodesign On August 23rd, 2009 at 7:45 am

    Thanks for sharing this amazing graphic design tricks. This truly help us

  1. Jennifer Ray On August 25th, 2009 at 3:38 pm

    Great article. Thank you for sharing. Over time, we all need new inspiration to refresh our creative side!

  1. amy On August 25th, 2009 at 4:28 pm

    oooo! I am so excited that no one on this thread had noticed my absolute FAVORITE yet!

    Please head over to the Hershey’s Kiss web site at

    Take a look at the word, “KISSES” in the logo.

    Notice anything?

    In between the K and the I you will find a Hershey’s Kiss!

  1. Dee On August 26th, 2009 at 4:58 am

    Thanks for the great article. And who could forget one of the simplest. A red circle within a circle – Target.

  1. Fatih Gül On August 26th, 2009 at 5:10 am

    Great topic.

    I designed a logo for Starbucks Coffee to celebrate fifth years in Turkey. The hands hug classic starbucks to go cup. I try to create some eyetrick this work. You can see logo here:

  1. docpap On August 26th, 2009 at 6:52 am

    Simply amazing: ty very much!

  1. Blog Header Guy On August 26th, 2009 at 7:12 am

    I loved the Piano Forest Logo and MOSLEEP very creative.

    The comments in this thread have a ton of great suggestions also and it took forever to get done.

    I love the spoon in Fedex “e”. I wonder what that meant subliminally. :)

  1. Payam On August 26th, 2009 at 7:28 am

    I guessed most of those I watched and that made me :)
    It was fantastic. Thanks.

  1. Fil Salustri On August 26th, 2009 at 8:22 am

    The Body Wisdom logo reminds me a bit too much of one of the fantasy characters in the film Pan’s Labrynith (i.e. see I wonder if mimicry this close poses a legal problem.

  1. heidi On August 26th, 2009 at 11:54 am

    this is a brilliant compilation of logos. Interesting stuff!

  1. Rich On August 26th, 2009 at 1:10 pm

    nice logo design compilation

  1. Native On August 27th, 2009 at 1:11 am

    The AXE

    A – is representing the Spray Can

    X – is representing “Spray”

    E – is representing Raised Arms

  1. Graphic Design Chrish Church On August 27th, 2009 at 8:58 am

    So that’s what really those logos mean. I didn’t notice that bear in the toblerone’s logo

  1. Malu Moraes On August 27th, 2009 at 10:14 am

    Cool! Wonderful list!I want more!!
    I’ll send to my students!
    Thank You (from Brazil)

  1. robb On August 28th, 2009 at 2:40 am

    wow people actually spend a little bit longer time to inspect a logo.
    good job to all creative designers.

  1. On August 29th, 2009 at 11:09 am

    These are all so freakin cool! Excellent use of negative space.

  1. master-clipping On August 31st, 2009 at 7:01 am

    I really like 8ight’s logo

    These are all wonderful and great inspiration. Coolll

  1. monica from hola!design On August 31st, 2009 at 7:57 pm

    excellent post! I never noticed the smile in Amazon. They’re all very clever.

  1. Babagrafix On September 1st, 2009 at 1:42 am

    Veru creative work. I Like it and its amazing thought. Well done keep it up.

  1. Lishoy On September 1st, 2009 at 12:25 pm

    ED & Fuga were superb… :)

  1. John S On September 2nd, 2009 at 6:22 pm

    The Lidl logo packs quite a lot it seems:

  1. linko On September 3rd, 2009 at 6:14 pm

    I think the Zip logo design by Mike Erickson is very cleverly made.
    Excellent list Charlie.

  1. Dallas Design On September 6th, 2009 at 1:03 am

    I really, really like the design on the hartford whalers one

  1. Seagie On September 10th, 2009 at 2:32 am

    Horror Films reel could also be taken as the way a person’s face looks while watching a horror film… eyes and mouth wide open in shock.

  1. robert ball On September 16th, 2009 at 6:58 pm

    Even a person trained in graphic design can miss the obvious. I worked across the street from a FedEx oulet for ten years and never noticed that arrow!

  1. Andy Zeiger On September 21st, 2009 at 11:46 pm

    Check out the logo for my music page. It incorporates my initials and the shape of one of my guitars.

  1. Mike On September 22nd, 2009 at 11:35 pm

    This is just the kind of thing that first got me interested in design. Goodwill industries has a design with a hidden image of a smiley face in a g. Take a look here
    The logo is in the upper right hand corner. Thanks for posting this!

  1. Phil W On September 25th, 2009 at 11:31 am

    Very interesting and intriguing site. However, it causes the picky side of me to engage. This is a sign that is convincing me more and more that the state of the educational community (K thru Post-Grad collegiate) is rapidly accelerating toward total illiteracy. Plurals of words just gain and “s”. Possessive cases use an apostrophe. The apostrophe (‘) is also used to indicate dropped (eliminated) letters. The dogs are running. The dog’s tail is wagging. The dog’s hungry.

  1. Cheryl On September 27th, 2009 at 11:04 am

    The L in the word Staples for Staples Business Depot – is a partly opened staple. They tried a trick with the O in depot as well but it’s not as effective.
    Enjoyed your post!

  1. joe On September 28th, 2009 at 5:45 pm

    When tuned on their side, the word “Cola” in older coca cola logos clearly repesent a sketch of a head snorting cocaine. The first C, in “Coca” is a silver and white line that leads past the chin (the C in “Cola”) and goes straight into the nostril (the “O” in “Cola”. It then blasts out of the top of the head (between the “L” and “A” of “Cola” – which looks like a hat.

    here’s an image link…

  1. Laurent JOUVIN On September 28th, 2009 at 6:50 pm

    This is wonderful. Thank you so much for sharing all of these logo creations. Here is one more to add to the list: this is for a national chain of grocery stores in France called Carrefour. It is a little dated but pertinent to this list.

  1. Jennifer M. On September 29th, 2009 at 1:05 am

    Disney uses white space in their movie titles. Check out “Finding Nemo” and “A Bugs Life”…to name a few.

  1. Laurent JOUVIN On September 30th, 2009 at 12:14 am

    I love those… I think they’re very creative! Check out this one for The Simpsons’ 20th Anniversary:

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  1. Jennifer Johnson On October 2nd, 2009 at 8:21 am

    Many logos are very simple but they leave a great impact of on the eye just because of a balanced composition and suitable color combination. As we can see in a lot Logos there’s no additional graphical touch. We find Only plain back ground and text. So, it’s just how well do u play with Fonts. In all of them I like ‘FEDEX’ design the most.

  1. ed On October 2nd, 2009 at 10:29 am

    I think there’s a lot more to the Fedex logo than just the arrow:

    1. The e and d form 2 wheels, with the horizontal line in the e connecting the 2 wheels.
    2. The arrow points to an ‘X’, thus “marking the spot”.
    3. The capital E can also be seen as airport terminals.
    4. The blue represents dusk and orange represents dawn.
    4. Put all together, it describes their business.

  1. Clippingimages On October 6th, 2009 at 6:45 am

    Great logos with great hidden concepts … This is an answer to them who wants their logos designed for just their lunch.

  1. Autonomy On October 7th, 2009 at 5:12 pm

    Thanks for the great collection! Hartford Whalers and Piano Forest were sweet, but I think my favorite was Eight. The typeface creation for that was fresh!

  1. Elan On October 8th, 2009 at 4:00 am

    How about the Wonder Woman logo, which is both a ‘W’ and a bird?

  1. Laurent JOUVIN On October 12th, 2009 at 7:22 pm

    Here is one more for the list, the Pittsburgh Zoo logo:
    Definitely one of my favorite logos!

  1. fuse8 On October 14th, 2009 at 9:32 am

    This is a great post! I cannot believe how many times i must have seen the FedEx and Toblerone logo but never noticed the arrow or the bear before!

  1. Cara Dixon On October 14th, 2009 at 9:39 am

    Great designs! I cannot believe how many times I have seen the FedEx and Toblerone logo’s and never noticed the arrow or the bear.

  1. Fernando Alvarado On October 19th, 2009 at 4:44 am

    When I looked for the bear in the toblerone logo I also found a face with an open mouth eager to catch a piece of candy…

  1. Hidden Logo Designs « On October 19th, 2009 at 11:31 pm

    [...] 20, 2009 · Leave a Comment This article was very interesting. There’s also a part two to it. [...]

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  1. RM - InBoundMarketingPR On October 23rd, 2009 at 3:00 pm

    All the logos are amazingly creative!!! They display great talent and imagination!!

    I’m in awe of the talented people out there!

    RM – InBoundMarketingPR

  1. xozan On October 24th, 2009 at 10:23 am

    Toblerone yummy taste and brilliant logo with hidden bear!

  1. Shane Murphy On October 27th, 2009 at 10:30 am

    These really do show good use of negative space..
    it is a very clever technique and when done properly the results look awesome!
    i work for a design company myself called ‘Redesign’ we have produced a fair few final logos ourself using negative space..

    oh and my favourite logo on here has got to be the ‘horror films logo’

  1. prasshanth nair On October 28th, 2009 at 1:12 am

    Your article is nice!! I am seeing these type of hidden logos for the first time. zip logo is cool n alo horror one.

  1. Trevor On October 30th, 2009 at 1:59 pm

    Grate article. Thanks for bringing thanks for letting me know about the Toblerone Bear.

  1. Luigi Novi On October 30th, 2009 at 3:46 pm

    There are two New York/New Jersey-area logos I’ve found ingenious. The first is the logo for the PATH train, which you can see at, and a version without the NY/NJ included is at: (The name “PATH” is itself an acronym for Port Authority Trans-Hudson, since the Hudson River is the river crossed when trains travel between the two states.)

    The second is the logo for Pizza 33, a pizzaria on 33rd Street in Manhattan, which uses the “33″ as the double-z in the word “Pizza” in its name:

  1. Chad On November 3rd, 2009 at 1:17 pm

    Thanks for this article… I always find everyone’s thoughts and work inspiring…. Here, I would like to share some of my work: …. Thanks.

  1. Chad On November 4th, 2009 at 1:19 pm

    Love the logos! I’ve seen many of these and saw the meaning in some, but you taught me a little. Thank you!

  1. MIa On November 5th, 2009 at 11:03 am

    yet another great collection C. I liked the ” Horror Films ” logo, its so funny :D , its like a cross between a bowling ball , and flickr ( in B&W w/ and xtra hole ! ) . Awesome collection :)

  1. Ovi Dogar On November 6th, 2009 at 3:07 am

    These look really awesome! Very inspiring…

    Keep up the great work! ;)

    Ovi Dogar

  1. Physics toys On November 9th, 2009 at 4:56 am

    Do you think horror Films logo is scared? so funny. Is it good or bad for horror? :))

  1. Web Design Manchester On November 9th, 2009 at 5:45 pm

    Genius. makes me evaluate my previous logo’s!

  1. SentinelArt On November 16th, 2009 at 9:06 am

    Yes, very good, very thoughtful, just some remarks: in “Heart Beats” – the note should have a more relistic form of the oval to suggest a note more obviously. In “Fuga” – “g” is actually a “q”, so…

  1. charles On November 17th, 2009 at 4:51 am

    nice work! i’m gonna use it in my presentation!!

  1. Flours Garden » links On November 17th, 2009 at 9:31 am

    [...] type stuff: This is a great sight to visit during your weekly bookmarks browse. I especially enjoyed this article. On the same sort [...]

  1. Enrim On November 20th, 2009 at 1:26 pm

    Very, very clever! Really good insight into subliminal design. Got some work to do…

  1. logo design On November 23rd, 2009 at 12:17 am

    thank you for sharing this great collection of logos with hidden messages

  1. YAHYA CINGILLI On November 23rd, 2009 at 4:58 am

    It is fascinating! Every design has its own cleverness. Tetra Pak also creates interesting logo’s from time to time (1 Team + 1 Goal = 2 billion packs). And another one “Winning together” (W is made with two fingers at each hand in the logo).

  1. 290

    [...] continuación, por medio del blog de Graphic Design, podrán ver logos de distintas empresas y el verdadero significado que tienen. Estoy seguro que a [...]

  1. Cathy Mason On November 25th, 2009 at 1:57 am

    This was amazing! Thank you so much for posting these! I plan on bookmarking this page and emailing it to many!
    Awesome talent creativity in this world!

  1. LGM On November 25th, 2009 at 11:24 am

    Amazon’s logo in its simplicity shows how sublime, subliminal if you wish, messages should be implemented.
    Every detail matters, even the smallest one no one seems to notice at the first blush, but it does stays implemented in our visual memory.

    Great blog post, btw, thank you!!

  1. Web Print Brand On November 25th, 2009 at 4:27 pm

    Cool and inspirational. Using this approach to logo design helps capture more meaning in a brand identity than just an icon or text. Good collection! Thanks!

  1. ashley On December 3rd, 2009 at 10:45 pm

    Look at at It’s awesome!

  1. Will McNeice On December 7th, 2009 at 5:06 pm

    I haven’t had Toblerone in ages – I’m going to go and buy one tomorrow! And then gawk at the logo :)

  1. Laurent JOUVIN On December 9th, 2009 at 1:43 am

    I came across another logo that illustrates this style very well.
    Take a look…

  1. shanbady On December 17th, 2009 at 3:16 am

    Check it out: this IT consulting company based in Boston,MA Logistiq. Their company name is
    Logistiq and the “S” in their logo is a “logistic” function in math!

  1. NYC SEO Service On December 17th, 2009 at 10:27 am

    thanks for sharing really love it.

  1. Hiphop On December 21st, 2009 at 1:38 am

    I like it…. :)

  1. patrick darmanin On December 22nd, 2009 at 2:18 pm

    absolutely amazing site, some brilliant logos and information, definately be coming back here again! thanks for sharing

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    [...] Source: [...]

  1. mushroom digital On December 23rd, 2009 at 9:52 am

    I have used FedEx for years and never realised that. The logo’s designed on Logopond are truly amazing. Great Article.

  1. Ben Stokes On December 26th, 2009 at 11:34 am

    Thank you for the great round up of some of the best logos, great inspiration for every body.

  1. Neztra On December 29th, 2009 at 12:01 pm

    Thanks for sharing these examples of well thought out and executed logos. I’ve always loved the logo and am ashamed that I have never noticed the arrow in the FedEx logo before.

  1. Cheap Logo Designs On December 30th, 2009 at 8:21 am

    Good collection of logos ! However, Forkwire Logo, Elle Hive Logo, Hartford Whalers, Mosleep Logo, Piano Forest Logo are my favourites :-)

  1. Jodi Salisbury On December 31st, 2009 at 4:25 pm

    Wow; what a treasure trove of inspiration! Thank you for sharing!

  1. Motef Design On January 1st, 2010 at 10:25 pm

    Real good stuff, I really enjoy hidden logos, there is a subliminal thing that is always catchy and cool, the old camel logo had a lot of these hidden things, it reminded me of the toblerone one but not dirty. and the fedex is a classic

    Good stuff! good collection! very inspiring.

    Happy 2010!

  1. faranak On January 2nd, 2010 at 4:19 am

    fantastic!thanks alot

  1. Logo Design Tips « On January 3rd, 2010 at 6:35 am

    [...] 25 Logos With Hidden Messages [...]

  1. Glendelm Web Design On January 4th, 2010 at 10:55 am

    Hi, thanks for sharing these. These kind of logo’s look really slick when used well, so thanks for the inspiration :)

  1. Nick On January 5th, 2010 at 11:15 pm

    I had no Idea. I was trying to guess each one before I read your description.

    I only got a few right, now I am gonna be looking and analyzing every graphic I see. Very clever how they come up with these.

  1. Ace On January 6th, 2010 at 7:34 pm

    Does anyone think or know if their is a darker side to logos?
    Does anyone know of logos which have intent in sending a dark subliminal message using logos????

    i am writing a paper and it would be great if someone can help me!!

    also if you are a graphic designer i would like to know how much of you personal beliefs would you input in your design???

    Thank you

  1. 313

    [...] admit. I only recently found out that there was a bear in the Toblerone logo. This was after I read Graphic Design Blog’s “25 Logos With Hidden Messages” [...]

  1. Design corner #11 – The Blogs at HowStuffWorks On January 7th, 2010 at 4:26 pm

    [...] 4) 25 logos with hidden messages – Amazing Graphic Designing tricks! [...]

  1. E Cigarette On January 7th, 2010 at 11:28 pm

    i like that eight logo, i didn’t really get it until i read the caption.

  1. Alphonse On January 8th, 2010 at 10:33 am

    Very nice compilation!

    I eat Toblerone since I am a kid and never saw the Bear!!! You forgot to mention that the mountain is the Cervin, the most famous mountain of Switzerland that (say the legend) gave the shape of the Toblerone.

    A logo that I love and I know is really printed in peoples’ mind is the Bacardi bat.

    Note that it has a nice story behind…

  1. Company Logos with Hidden Message | DrewLacia On January 11th, 2010 at 12:07 am

    [...] source of this post is from Charlie Johnson part 1 and 2 Posted in Arts & Design Tags: company logo, graphic design logo tutorial, [...]

  1. Jatin Patel On January 12th, 2010 at 2:26 am
  1. 320

    [...] GraphicDesignBlog has an excellent list of 25 logos that have a “hidden meaning” in them. What are some [...]

  1. Freewallpapersbox On January 13th, 2010 at 7:55 am

    I liked the amazon logo! Clean&Clever.

  1. Pol On January 14th, 2010 at 7:26 pm

    What about Carrefour logo (better than ED Logo)? and newman logo (it works also upside down)?

    Great post!!

  1. 323

    [...] GraphikDesignBlog zeigt 25 Logos mit versteckten Bedeutungen. Darunter einige sehr bekannte, wie zum Beispiel das FedEx Logo mit dem nach rechtszeigenden Pfeil. [...]

  1. Jen On January 15th, 2010 at 10:19 am

    Herb Lubalin’s typographic marks have always been inspiring to me in their simplicity. Glad to see you included his “Marriage” mark.

  1. 325

    [...] Graphic Desing blog parte 1 [...]

  1. Web Design from Lyons Solutions On January 19th, 2010 at 8:53 am

    Amazing when you start thinking about them. I am very intrigued by the FedEx Logo to be honest. Never noticed the arrow.

  1. web design glasgow On January 19th, 2010 at 2:15 pm

    horror films logo is pure class, great list , i like how you kept away from the obvious ones

  1. frances On January 20th, 2010 at 7:44 pm

    Since when is ‘Marriage’ a brand?

  1. CodeMyConcept On January 21st, 2010 at 2:00 pm

    To be completely honest, I never noticed that the arrow in the Amazon logo was meant to be a smile.
    Haha! I should be ashamed.

  1. Lenny On January 23rd, 2010 at 8:49 am

    this is superb, i might turn this into a quiz for potential recruits.

    had to go and buy a toblerone to find the bear – and i’m allergic to nuts!!

  1. Assorted Nibbles: 25/01/2010 « Stranded Gypsy Girl On January 24th, 2010 at 1:15 am

    [...] you know about these hidden messages in logos? I’m looking at street signs and trucks in a whole new [...]

  1. Meerwen On January 24th, 2010 at 10:06 pm

    Never realized how much I took logos for granted. I am going to have to pay more attention now. hehe… It’s cool as to how something so simple could be so powerful.

  1. Lenithius On January 25th, 2010 at 5:47 am

    There is also another sumliminal in FedEx the whole of it creates the image of a truck and the arrow dictates movent in a forward direction.. truely genious..

  1. bob On January 25th, 2010 at 5:41 pm

    Love the amazon logo. The arrow says so much. It’s like a tagline inside a logo. Super cool.

  1. haley On January 26th, 2010 at 6:27 am

    dul’lche cembrickala tee salkt efyye sedfi sup’a delmeni se catde sell cordiecak dementoi cemelatera. li os hifjat acakctel.
    Tele’ sembra callea.
    teldorcadar cembeca.xx

  1. 25 logos with hidden messages « The Quintessentials On January 26th, 2010 at 12:28 pm

    [...] via 25 logos with hidden messages – Amazing Graphic Designing tricks! | Graphic Design Blog – An…. [...]

  1. Dawson On February 1st, 2010 at 2:14 pm

    you never used the Baskin robins on with 31 in the BR

  1. Dawson On February 1st, 2010 at 2:15 pm

    sweet logos i never saw those before

  1. Adam K. On February 2nd, 2010 at 10:38 am

    Wow! The logos are really fantastic. I like it.

  1. Adam K. On February 2nd, 2010 at 8:08 pm

    Wow! That’s Great work!

  1. Murray Clack On February 4th, 2010 at 9:27 pm

    As mentioned by others, the VIA logo can be viewed right-side-up or up-side-down, but I think the subliminal message there (ie. in addition to the train tracks worked into the logo) is that VIA Rail will always keep you “coning and going”

  1. Attitude Twitter update for the week (2010-02-05) On February 5th, 2010 at 12:00 pm

    [...] logos with hidden messages – Amazing Graphic Designing tricks! [...]

  1. Mr Woc On February 15th, 2010 at 5:17 pm

    lol interesting I never even realised how cw clever some of those logs are especialyl the amazon one, a site which i use a lot !

  1. leo On February 17th, 2010 at 8:06 pm

    very clever indeed!hehe

  1. Nina On February 19th, 2010 at 4:22 pm

    Very inspiring, thanks for sharing :D

  1. Evelyn Dehais » Blog Archive » building a logo On February 20th, 2010 at 11:30 am

    [...] will, on the other hand, refer you to a very cool website that taught me a lot about how to think about logos. The idea is to build something that is [...]

  1. Cathy Mason On February 24th, 2010 at 10:49 pm

    I love this! cool!

  1. 348

    [...] Design has posted a two part series that features creative logos with hidden meanings. Here are just a few of the 25 logos featured in [...]

  1. KM Web Design On February 27th, 2010 at 2:49 pm

    I think virgin and sky logos also deserve a mention.

  1. Luke Sheppard On February 27th, 2010 at 5:29 pm

    Anyone else reminded of the Marlboro ciggie boxes?? There were supposed to be 3 different hidden racist messages weren’t there? Haha.

  1. 351

    [...] 25 logos with hidden messages | Amazing Graphic Designing tricks! – Graphicdesignblog [...]

  1. Jeevan On March 1st, 2010 at 1:40 pm

    Wow! The logos are really fantastic. I like it.

  1. uberVU - social comments On March 2nd, 2010 at 5:08 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by Papacidero: RT @lpiva: RT @dongap RT @comunicadores: 25 logotipos com mensagens ocultas – Show…

  1. 354

    [...] With Hidden Messages Filed under: Uncategorized — wolfstories @ 4:50 pm Very cool, Check the logos out. – W//S Leave a [...]

  1. web designer On March 4th, 2010 at 4:07 pm

    Very cool, I love the intuitive designs. It shows they put more thought into their logos than most companies.

  1. Jeff On March 4th, 2010 at 10:28 pm

    How cool. I never noticed most of these. I love that they put Big 11 in the Big 10 conference logo. I wonder what they are going to do when the big 10 adds another school.

  1. On March 6th, 2010 at 12:28 pm

    Just great!

  1. 358

    [...] happens to be that I came across a page on the internet which had all these logos with hidden meanings. Not that they were all like secret agent, subliminal messaging type of things – but logos [...]

  1. LIC of India On March 7th, 2010 at 2:16 pm

    Nice. I liked Google 2008 logo. Nice collection.

  1. travesti On March 7th, 2010 at 8:11 pm

    I think virgin and sky logos also deserve a mention.

  1. Deryn On March 8th, 2010 at 10:49 pm

    Thanks for sharing this, really love it! Keep up the good work

  1. pool for money On March 15th, 2010 at 2:56 am

    very great logos thanks

  1. lukasz On March 15th, 2010 at 8:26 pm

    great post. good spots as well, some are tricky,

  1. Roncarrmusic On March 17th, 2010 at 12:13 pm

    Amazing! Thanks a lot :D

  1. tri-fold brochure design service On March 19th, 2010 at 4:51 am

    Thanks for the wonderful insight with the Logo’s. Creative compilation. A logo play very important role for your business.It is the face of an organization. The right brochure design can be one of your strongest marketing tools. It delivers the message to the public that a company is unique, credible and professional. Thanks for sharing!!!!

  1. Adam Morse On March 21st, 2010 at 2:40 am

    Never thought about the amazon logo that way. Pure genius.

  1. Virtual Assistant On March 21st, 2010 at 2:35 pm

    Nice collection. FedEX logo looks simple and great.

  1. prasshanth nair On March 26th, 2010 at 11:52 am

    ya,its awesome!

  1. Cheap Logo Design On March 27th, 2010 at 5:22 am

    Wow great. I really like this designing concept as many people dont know the basic concept of logo designing. I must appreciate it. Keep it up

  1. Boris On March 28th, 2010 at 5:48 am

    ED Logo: Gianni Bortolotti also looks like a smiley face

  1. FW Website Design On April 5th, 2010 at 5:41 am

    Great logo inspiration, Thanks for sharing.

  1. Dave Etherington On April 6th, 2010 at 12:09 pm

    Its not fair my i was quite impressed with my logo until i started doing a bit of research. its rubbish comared to some of the works i have discovered.

  1. Bill On April 9th, 2010 at 1:03 pm

    I found the Amazon logo to be very clever as I used to always think of the smile.

    I also like the basketball big 10 logo and found it clever to redesign instead of rename.

    Thanks for taking the time to post this all up.

  1. hidden « munkelchen On April 12th, 2010 at 3:25 am

    [...] aller Art, mit versteckten Botschaften und anderen Genialitäten sind hier zu [...]

  1. Zauberkünstler On April 12th, 2010 at 2:36 pm

    google is my favorite, but I like allthe others, too

  1. No es un webcómic (IV) | Nariz Puntiaguda On April 14th, 2010 at 6:51 pm

    [...] – De la lectura a la botánica. Como darle un doble uso a esos famosos tochos. – Cuando aplicamos el 3D a los cuadros clásicos pasa lo que pasa. Increíble animación, mi favorita La Joven de la Perla. – Sam Weber. Toca otro ilustrador increíble que suma +1 a mi envidia. – Cuando se sabe dar una vuelta de tuerca más a los logos. [...]

  1. John Takai On April 17th, 2010 at 12:16 pm

    Awesome post. Very interesting!

  1. Jack On April 20th, 2010 at 1:00 am

    Amazing stuff

    I just cant single out a best work because all look so creative yet simple

  1. CSS-Design On April 20th, 2010 at 7:51 am

    Really nice overview, my favorite one is “Review Logo”.

  1. Web Designer On April 29th, 2010 at 1:31 am

    Mind blowing ideas. I think all designers must take over like that.

    Regards !

  1. ZiZi On May 3rd, 2010 at 11:07 am

    African Fig has a hidden Africa in the tree, which not many people can see at first, but once you have spotted it, there is no way you can ignore it.

  1. Rosie On May 4th, 2010 at 7:25 am

    this is so cool! thanks for sharing!

  1. Wachstuch Anna On May 4th, 2010 at 7:53 am

    Thanks for this posting…..

  1. Fred - web designer On May 4th, 2010 at 7:59 am

    You’ve picked some real beauties here, but I can’t agree with the v tick mark for Logo Review, that’s so lame.

  1. Hi Web Designer On May 4th, 2010 at 11:56 pm

    Some of those subliminal messages do not portray the message, they just make logo look cool. It’s more important that logos make ppl feel in a certain way, there were a few really good ones.

  1. Search Engine Optimisation Leeds On May 7th, 2010 at 10:47 am

    I never did see the bear in Toblerone and the arrow in FedEx, you only see it when its pointed out. Top post.

  1. Nishant Singh On May 13th, 2010 at 6:37 am

    Have seen most of these logos before but never picked up the intricacies. Excellent post this one!

  1. BALABHASKAR On May 14th, 2010 at 11:09 am


  1. en güzel oyunlar On May 15th, 2010 at 7:01 am

    thanks for sharing

  1. travesti On May 15th, 2010 at 7:30 am

    türk travesti sitesi travesti travestiler travesti siteleri trv ankara istanbul travestileri

  1. Frenchie On May 18th, 2010 at 2:50 am

    In re: Galleries Lafayette… you mean “magnifique,” not “magnificique.” Because the second one is neither French nor English.

  1. Genco On May 18th, 2010 at 2:58 pm

    Oh. That’s great, i like toblerone much!

  1. Intentionally Subtle « Simply Presentation On May 25th, 2010 at 10:40 pm

    [...] the only company to do something like this either. The Graphic Design Blog has a post of twenty-five logos that contain similar hidden messages, some more effective than [...]

  1. Coco Logo On May 27th, 2010 at 11:27 am

    I can’t believe that I’ve never noticed the arrow in the Fed Ex logo. The subtly is the genius.

  1. Sunshine On May 31st, 2010 at 2:42 pm

    The Google logo looks but times out funny:)

  1. 396

    [...] The above logos can be found at: Graphic Design Blog [...]

  1. 397

    [...] 10) 25 logos with hidden messages – Amazing Graphic Designing tricks! [...]

  1. Al Kamal Md. Razib On June 12th, 2010 at 1:00 am

    Nice design ! Thanks for sharing.

  1. Adlo On June 18th, 2010 at 8:26 am

    Wow some of those are really inspirational.

  1. Lee Harding On June 22nd, 2010 at 8:15 am

    Great post – I’m currently in the middle of a logo design project and trying to explain the importance of messages in logos to the client. I’ll definately be showing them this post!

  1. Clipping Path India On June 24th, 2010 at 2:31 am

    Nice post.All logos are great.But mostly I like the Eight Logo and also the Google logo.

  1. 48hourslogo On June 24th, 2010 at 1:20 pm

    Yep, truly a master collection of “hidden message” logo design. Thanks!

  1. Khaja On June 26th, 2010 at 5:17 am
    403, FedEx , Eight, Forkwire, Elle Hive and Google All are amazing …

  1. John Frank On June 27th, 2010 at 11:22 am

    Nice post. all logos are very creative and awesome my favorite is “Pakuy” P is very creative

  1. expert comptable paris On June 29th, 2010 at 3:35 am

    Huge article, and it’s not “c’est magnificique” it’s ” c’est magnifique ! ”


  1. Feedmastering #128 | Dario Salvelli's Blog On July 2nd, 2010 at 3:44 am

    [...] – Interessante elenco di esempi di loghi nascosti nella grafica. [...]

  1. Ditha On July 3rd, 2010 at 9:27 pm

    WOW!!! All is fantastic!!

  1. fashionmoods On July 7th, 2010 at 8:58 pm

    Wow,it’s very cool.Thanks for your share.

  1. advertising agency leeds On July 17th, 2010 at 5:58 am

    This is a fantastic page. well done

  1. 410

    [...] attempted to find out who first created it, I came up with numerous sources including this one, and here and also here. If any readers have any other sources, let me know and I will identify them in an [...]

  1. aghai On July 19th, 2010 at 4:13 am

    supa kewl …

  1. sadia mariam On July 21st, 2010 at 12:29 pm

    It was really amazing man . . . .too good .!!!!!!!!!!!!!!!!!!!!!!!! sharing hidden meanings behind few logos is quite interesting as well as helpful for the fresh creative minds. . . .:-) :-) .!~

  1. Mondo Print On July 22nd, 2010 at 10:57 pm

    Awesome logos. These are great inspiration.

  1. scohoe / 15 Rose Logo Featured On July 26th, 2010 at 1:00 pm

    [...] the follow up to an article I had commented on a week or so ago from the graphic design blog about Logos with Hidden Messages.  Then while reading the sequel, “30 more Hidden Logos” I noticed my 15 Rose Ave logo [...]

  1. Dream Media Design On July 27th, 2010 at 7:49 am

    great collection i like the eight logo

  1. James On July 27th, 2010 at 12:08 pm

    These are really awesome, i particularly like the zip logo, that shows some real skill. I’m still trying to learn illustrator to be able to produce better logos like these.

    Thanks for the resource

  1. Amanda On July 30th, 2010 at 2:26 pm

    Fantastic i really hope to create something like this on my new batch of cards. thanks for the amazing examples!

  1. Joe Michaels On August 1st, 2010 at 1:32 pm

    I think the Saturn logo is one of the best of all time. Makes you think about it.

  1. KDStudio On August 4th, 2010 at 9:41 am

    The ‘eight’ logo is awesome!

  1. max On August 4th, 2010 at 2:57 pm

    also fedex makes not just an arrow if u look closely u will see a spoon under the e and d

  1. Clever logos - - Wrexham On August 5th, 2010 at 10:06 am

    [...] logos Check this out: 25 logos with hidden messages ? Amazing Graphic Designing tricks! Graphic Design Blog – An Ult… and if you want more: 25 logos with hidden messages ? Amazing Graphic Designing tricks! [...]

  1. Superman On August 5th, 2010 at 5:15 pm

    Don’t ever forget coca-cola’s hidden naughty act logo –

  1. Aker On August 7th, 2010 at 5:11 am

    Great logos collections. I almost understand eveyr meaning of every logos except amazon, I knew about the smile but never noticed the “a” letter to the “z”, another one, toblerone logo, it’s hard to see but thee is actually a bear screaming, thoses guys really made great jobs :)

  1. Sreedhar On August 9th, 2010 at 1:30 am

    truly a great collection. I found the ZIP logo to be very simple and yet creative. Amazing creativity.

  1. Raul Lopez Pomares On August 9th, 2010 at 6:17 am

    The marriage logo is quite interesting, the concept of both Rs facing each other makes for an interesting design and easy to remember to boot…..

    the fedex logo of course, a classic

  1. Links: It’s Back-to-School Month 2010 Edition On August 9th, 2010 at 8:42 am

    [...] 25 logos with hidden messages: Some very familiar and some new. All impressive stuff. [...]

  1. hjason On August 12th, 2010 at 6:43 am

    nice breakdown on the logos…
    what caught my attention is the “MARRIAGE” logo. the 2 R’s facing each other, also formed a diamond. we know what a diamond in marriage stands for too… nice one for MARRIAGE.

  1. Kevin Crothers On August 15th, 2010 at 10:52 pm

    I’ve never heard anyone talk about the PPP at the top of the 2008 Google logo. That was an important year – not only for SLIP/PPP, but for PayPerPost and for PPP-PAM… The letters PPP were very populate, for Google, in 2008.

  1. webtech On August 16th, 2010 at 6:36 am

    Fantastic i really hope to create something like this on my new batch of cards. thanks for the amazing examples!

  1. Jeff On August 16th, 2010 at 9:39 am

    Good collection and writeup. I’m a type guy and have always been a fan of the old North West Airlines logo. I don’t see it mentioned enough in logo discussions so happy to see it here.

  1. Scarletmacaw On August 16th, 2010 at 7:04 pm

    Very interesting most of them i had no idea about thnks for sharing with us =)

  1. Kingkongballs On August 18th, 2010 at 9:01 am

    BAH! i clicked into this because i saw the strange music snake & bat logo and wanted to see what the ‘hidden’ message was. i was tricked!

  1. Utah Graphic Designer On August 18th, 2010 at 12:23 pm

    What surprised me the most was the arrow in FedEx’s logo. I’ve seen it a hundred times and never noticed! Gotta love logo design.

  1. Ronin On August 18th, 2010 at 10:56 pm

    The fedex was the most surprising here. I had never noticed the arrow. I really like the simplicity of the ED Logo. Looks like a plug but gives your the ED at the same time.

  1. Ronin On August 18th, 2010 at 10:58 pm

    The fedex was the most surprising here. I had never noticed the arrow. I really like the simplicity of the ED Logo. Looks like a plug but gives your the ED at the same time.

  1. Jason Williams On August 19th, 2010 at 3:30 pm

    This is a fantastic list. Great job! I never realized that about the amazon logo.

  1. galerie handlowe On August 20th, 2010 at 11:07 am

    Hi there, author of this post can I use some of the info from this message if I come back a link back to ur site ?

  1. Daniel On August 21st, 2010 at 8:01 pm

    nice logos i like it hope i’ll visit again to check new posts

  1. theLULAdesigns On August 23rd, 2010 at 2:10 pm

    An inspiring presentation. I very much enjoy logos that have a bit of wit to them. If I had to pick a favorite, a hard feat in itself, it’d be Piano Forest for it’s simplicity and elegance.

  1. bay of panama hotel On August 25th, 2010 at 5:02 am

    Good tutorial !

  1. Vince On August 29th, 2010 at 5:56 am

    WOW!!! Hard to pick a favorite from that…. I’d have to give it up to the Big 10 (11) though!

  1. Craig On August 31st, 2010 at 3:20 pm

    Really good logo designs, all great and I couldn’t pick a favourite

  1. Christina Moore On August 31st, 2010 at 4:09 pm

    My favorites are Heartbeats and Forkwire!

  1. Anastasia Yecke On September 2nd, 2010 at 6:36 am

    Wow! What an amazing graphic designing tricks. I enjoy looking at these logos. They all look so simple and plain, but contained hidden messages. I should probably have my logo done this way the next time I need one done. I recently purchased a logo package from Logo Design Creation. And I must say, I did not regret it one bit. I’m so proud of my logo I need to recommend and let people know about it. I found Logo Design Creation on a Google search. I considered 3-4 other companies as well but they had the best customer feedback and one of the lowest prices. It was a good decision! :-) I was extremely impressed with the variety of ideas for my logo in the very first batch of designs I received. It was obvious this was no “cookie cutter” operation; a lot of thought and time had obviously gone into the design process. The designers were very attentive to my feedback and adjusted accordingly. When I showed my logo to friends and family, some of whom are graphic designers themselves, they couldn’t believe the quality and value of this website. They are super awesome!

  1. Thomas Barnes On September 2nd, 2010 at 8:06 am

    I wound how The Big Ten is going to hide the 12

  1. Will On September 3rd, 2010 at 2:02 am

    I’ve always been impressed with the myfonts logo.

    I didn’t notice at first but then I realised the “my” looks like a hand!

  1. WebProject | Web Design | Web Development| On September 4th, 2010 at 11:30 am

    Great Post!

  1. Bill On September 4th, 2010 at 12:30 pm

    The late Dale Earnhardt drove the number 3 race car. “Mr. Goodwrench” was a logo name. If you look carefully at the stylized 3 on the side of the car, you can see the head of a wrench in the 3.

  1. Industrial Design On September 5th, 2010 at 10:49 am

    The best logo always the minimalist one.

  1. John Love On September 5th, 2010 at 12:00 pm

    There is a fourth component to the Hartford Whalers logo.
    Look at the white H in the negative space between the whale tail and the W.
    The two vertical lines in the H are actually two hockey stick blades – clever indeed.

  1. Lori Austen On September 8th, 2010 at 3:56 am

    These are really nice logos…..I like the GOOGLE logo the most.Its looking good.

  1. Savin On September 8th, 2010 at 11:58 am

    Really amazing

  1. Geno On September 8th, 2010 at 2:47 pm

    Great article, thanks for the hidden messages I’ve missed, and some of the clever designers behind them.

  1. db On September 11th, 2010 at 8:51 am

    The logo for the Four Seasons Hotel

    My wife pointed out that the tree actually has all four “seasons” on it

  1. 455

    [...] 25 logos with hidden messages – Amazing Graphic Designing tricks! [...]

  1. 25 logos with hidden messages « Visual Literacy On September 13th, 2010 at 5:42 pm

    [...] 25 logos with hidden messages – Amazing Graphic Designing tricks! « Graphic Design Blog – An Ul…. [...]

  1. melissa On September 14th, 2010 at 10:18 pm

    Luved it!!

  1. Richard Barrington On September 15th, 2010 at 12:47 am

    wow. this was really nice. the best thing above was 2008 is hidden in Google. amazing post. thanks for sharing.

  1. Right Turn e design On September 15th, 2010 at 3:10 am

    All 25 logos are amazing. I am just thinking how long the designers would take normally to design these…

  1. Terminal block On September 15th, 2010 at 7:17 am

    I do like the FEDEX logo design, now it can be see everywhere in our day life.

  1. Terminal block On September 15th, 2010 at 7:20 am

    Great article, thanks for the hidden messages I’ve missed, and some of the clever designers behind them.

  1. power inverter On September 15th, 2010 at 7:21 am

    wow. this was really nice. the best thing above was 2008 is hidden in Google. amazing post. thanks for sharing.

    i like it very much.

  1. 463

    [...] For example, the logo for “Electro Domestici” (“home appliances” in English) uses negative space to create the letters E and D and also look like an electrical plug. Brilliant! See 24 more great examples, some familiar and some not, HERE. [...]

  1. gatta On September 16th, 2010 at 7:40 am

    Nice post, thanks for the hidden messages I’ve missed, and some of the clever designers behind them.

  1. iPod Touch Microphones On September 17th, 2010 at 5:31 pm

    I especially like the heartbeats logo. It’s weird that once you see the hidden message you cannot not see it!

  1. 466

    [...] Click here to read the full article at the Graphic Design Blog site. Posted by: Head Groupie Categories: Inspiration Tags: design tricks, graphic design blog, logo design, logos [...]

  1. 467

    [...] 25 Logos With Hidden Messages Published September 21, 2010 Branding & Positioning , Design , Toolbox Leave a Comment Tags: brand, Design, graphic design, Graphic Design Blog, hidden messages, logo I really, really love this kind of logo design for brands! This, to me, represents great graphic design skills – where there is an overt expression, but also a deeper meaning… if you look closely enough. It’s simplicity that says so much. So, via Graphic Design Blog, here are 25 great examples of logos that have been well-designed with “hidden” meanings. [...]

  1. Livia On September 23rd, 2010 at 11:39 pm

    With logo you can grow your business and introduce your product to your customer

  1. Mahs On September 25th, 2010 at 2:03 pm

    This is a very good site. Being a designer myself, I am interested in informative sites like this. Keep posting good stuff…

    By the by, I came across some more logos at


  1. Subliminal Logos | Neuromarketing On September 25th, 2010 at 4:29 pm

    [...] apparent and may not be consciously processed by most viewers.A post at the Graphic Design Blog, 25 logos with hidden messages, shows off many designs that incorporate hidden, or not so hidden but still clever, messages. The [...]

  1. maze On September 27th, 2010 at 4:25 am

    Wow! now that is cool and inspiring!

  1. adawady On October 2nd, 2010 at 8:54 am

    it is amazing i never noticed those meanings

  1. empty septic tank On October 3rd, 2010 at 1:38 pm

    I do like the big 10, that is really the big 11!

  1. Secret Semiotics « Freelance Letita On October 3rd, 2010 at 3:49 pm

    [...] And they’re usually encapsulated in interesting logo designs like the 55 examples compiled here andhere at Now I'm just showing off. It is [...]

  1. austin On October 4th, 2010 at 9:16 am

    some are funny some r stupid as heck but this website is okay

  1. ebook cover software On October 4th, 2010 at 5:43 pm

    Wow, these are all really amazing. It really make me want to have a good look at what I can do with my logo.

  1. Graphic Design Toronto On October 5th, 2010 at 1:15 am

    really amazing work appreciate your efforts you put in article
    Piano forest is best one according to me

  1. Manik On October 5th, 2010 at 3:22 am

    Amazing collection … My favorite Toblerone !!!! Keep up the good work

  1. Vincenzo D'Amore On October 7th, 2010 at 5:42 pm

    I don’t know if someone have already notified it, I love the idea behind Sony VAIO logo.
    If you look at the logo you can see that the ‘VA’ represents an analog wave and the ‘IO’ represents digital binary code. So VAIO logo represents union between analog and digital technologies.

  1. Madhu On October 8th, 2010 at 5:00 am

    Relly fundoo collections…wud love to see the sequel as well….

  1. Globalweb On October 11th, 2010 at 12:57 am

    They are inspiring……

  1. GrafikaWarszawa On October 12th, 2010 at 5:51 pm

    Yeah, nice collection! Thank you for this article, clever logos there, mhmmmm

  1. Kat Slater On October 12th, 2010 at 6:03 pm

    Some excellent inspiration here, Piano Forest is my first choice.

  1. Alexa On October 12th, 2010 at 9:57 pm

    You might also want to include on this great list twelve south’s ( logo. It is a 12 integrated with an arrow – brilliant.

    Thanks for this!

  1. Radi Safi On October 13th, 2010 at 6:19 pm

    WOW! Who knew there was a bear in the Toblerone logo. I guess I had been to busy enjoying the sweet treats to notice the intricacies of the design.

  1. Vince On October 16th, 2010 at 6:19 am

    How about the Baskin Robbins symbol? Between the B and the R (BR) there is the number 31, for 31 flavors. I think it’s genius.

  1. Igor On October 24th, 2010 at 1:51 pm

    Google logo is the coolest on my opinion

  1. schlomo On October 24th, 2010 at 3:07 pm

    how about the 3 k’s on a package of marlboro cigarettes…
    KKK : Ku klux Klan…

  1. Paco On October 27th, 2010 at 1:06 pm

    the Eight logo also reads “Lights”

  1. Rohini On October 29th, 2010 at 7:35 am

    Nice article…Yoga australia is catchey! and Horror movies too…simple but perfect!

  1. Luriga loggor « Softwire blogg On November 2nd, 2010 at 9:05 am
  1. Awsomeness On November 4th, 2010 at 1:48 pm

    these ones are easily found all of the time me and my freinds were looking at there the other day

  1. Gary Cameron On November 5th, 2010 at 1:29 pm

    The VIA logo also looks the same upside down.

  1. Mark On November 9th, 2010 at 6:48 pm

    Notice how the film reel one is also like a shocked smiley face, with bulging eyes and gaping mouth.

  1. DTX Studios On November 11th, 2010 at 2:04 am

    Amazing logo works! Very creative and inspiring. Good job.

  1. marisa On November 14th, 2010 at 11:51 am

    nice job really cool!!!!

  1. Pradheep On November 21st, 2010 at 8:28 am

    Amazing …. LOGOS .. hats off to all the Logo Designers ..

    Amazon… I did nt know it till i read it here :)

    There should be still lot of Logo’s with Hidden informations… Simple and Corporate Logo’s are never that Simple ;)

  1. Adam On November 25th, 2010 at 8:16 pm

    My favorite hidden message in a log is for Round Table Pizza. The shields in their logo spell “FUN”.

  1. Mischievous Media On November 29th, 2010 at 1:34 am

    Great post, the ideas look so easy when you see them now but the all credit goes to the genius designers who come up with the ideas. Great work

  1. Wedding Photography & Photographer Sydney, Australia On November 29th, 2010 at 4:59 am

    Awesome posting. great article.

  1. Seekarten On December 1st, 2010 at 5:41 am

    Seekarten Verkauf says, nice list of Logos. The Design of the logo must be very expensive.

  1. How LO can you GO | Catherine McLaughlin's Blog On December 1st, 2010 at 11:47 am

    [...] –, and what made me click on it in the first place was an article about 25 logos with hidden meanings which was very interesting. The post is about the power of a logo from a graphic designers point of [...]

  1. Sean On December 2nd, 2010 at 1:44 am

    I also like the formula1 logo. The amazon logo is also an old fave

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  1. bwin fr On December 13th, 2010 at 11:36 am

    Excellent post with nice collection, thanks.

  1. Brock On December 13th, 2010 at 8:17 pm

    One of my favorite sport logos is the Milwaukee Brewers ‘mit’ logo. The ‘B’ as the thumb and palm, the ‘M’ as the other fingers of the glove.

  1. ArenaCreative On December 13th, 2010 at 10:55 pm

    Woah – that first logo (owl hands) looks like its moving or growing larger if I stare at it for a few seconds – it’s freaky. Some sort of optical illusion going on. Either that or I’m just waaaay to tired right now LOL

  1. Sheila On December 14th, 2010 at 1:06 pm

    What a marvellous site (and no, I didn’t notice them all and I can’t believe I have never seen the bear in Toblerone in all these years*).
    I found you by searching for the meaning of the Big 10 logo. However, you might like to consider getting a boring person to check your spelling and grammar before placing online ???

    Nothing better have been thought.
    Although it is quiet evident
    you will notice that it’s logo
    how cleverly designer have integrated………organization of doctor’s dealing with sleep issues.

    (A septuagenarian*)

  1. Desiree Arias On December 19th, 2010 at 3:56 am

    Nice collection, i think every logo should be unique and have a hidden concept but it is very rare to find.

  1. William On December 19th, 2010 at 3:04 pm

    In terms of graphic design and printing, looking at these logos has been very inspirational. We create logos all the time, and what is posted here are definite benchmarks.

  1. 511

    [...] found this fascinating post about hidden messages in some great company logos Amazon [...]

  1. Facebook Application Development On December 21st, 2010 at 8:44 am

    I really don’t know about some logo concepts like Fedex and horror films. Very nice information.

  1. Michael On December 21st, 2010 at 3:15 pm

    Hey, nice article, but I did find one missed.

    The fed ex has the arrow, but that’s not even the coolest part. If you look hard, you’ll notice that the “e” and the circular part of the “d” make up 2 wheels and an axle. The center of the “e” making the axle”.

    Thought it was an important miss that should be recognized

  1. Cari On December 22nd, 2010 at 10:49 am

    Rose Medical Center in Denver, CO, USA is a Jewish hospital. The logo shows a flame rising out of a box. The negative spaces inside the flame form an “aleph,” the first letter of the Hebrew alphabet.

  1. deano On December 22nd, 2010 at 3:31 pm

    Some of those logos are terrible! Without reading the fawning tributes underneath I wouldn’t have been able work out what they say!

  1. nesmeneed On December 24th, 2010 at 4:45 am

    “Logos that have a hidden meaning are always great.”
    Where I have been able to read about this?

  1. Anthony On December 29th, 2010 at 11:18 pm

    Well, there is a very good logo out there, take a close look at Pixar’s logo, it represents the lamp used by artist to create animated movies in the past!


  1. mishel kat On December 30th, 2010 at 11:51 am

    This is really cool. Thanks for the great collection. Amazing!

  1. Andy On January 3rd, 2011 at 7:00 am

    Great article. Few of them were really brilliant.

  1. Lyon Travis On January 4th, 2011 at 11:19 am

    This is a very interesting post. I never notice a lot of things until I read about it here. That was amazing! I love learning about things like this. I am very glad that I came across this site. I don’t regret clicking its link at all. I will surely share this with my friends. I know they’ll be interested with it as well. It’s really fascinating. Thank you very much for sharing these with us. I would bookmark this. I hope I would see some more interesting posts from you. I would love to read them. Thank you very much!

  1. U&A Designs On January 5th, 2011 at 5:30 am

    Great collection of meaningful logos :) Thanks!

  1. Pranay On January 5th, 2011 at 2:08 pm

    great collection…..
    its a very usefull start for study about logos….

  1. Sko Design Lab On January 6th, 2011 at 3:04 pm

    Great collection of logos! I love the simplicity of the designs that communicate a strong concept. The amazon logo is great.

  1. Pixie On January 7th, 2011 at 11:47 am

    Fuga means fugue in hungarian. So the letters are fugues in brown and orange tiles.

  1. Sethu Selvam On January 15th, 2011 at 9:37 am

    hi, logos – and their meanings and hidden messages, nuances always fascinated me…
    so, when i made the logo for my company i wanted to make something different…though the logo i created did not convey the business the company was in, i did manage to create a symmetrical logo…sadly what it means can only be written to be conveyed.

    so if u feel like u can visit and check it.


  1. Business Cards Edmonton On January 16th, 2011 at 4:17 am

    Those are great, plays some games with your head! I like the “Hi Five” one.

    I never actually noticed the H in the Hartford Whalers symbol before strangely enough and I’ve been a hockey fan since I was little.

  1. 22 Brilliant Concepts For Logos / Brainyloft Press On January 19th, 2011 at 5:39 pm

    [...] 25 logos with hidden messages [...]

  1. 528

    [...] 9.) 25 Logos with Hidden Messages [...]

  1. paz On January 20th, 2011 at 7:45 pm

    Duh, I would’ve put the two ‘R’s vertical stems together in the Marriage logo. Now it just looks like they’re back to back.

  1. Indian wedding blog On January 21st, 2011 at 12:56 am

    Personalty I like amazon and zip’s logo.

    It’s proved, an artist can do anything, 2 artists’ work through the various methods to come up with intelligent and exciting examples of current changes in water consumption at Leo Kamen. Alex Livingston computer creates color images leaping lines that accumulate. They are heavy with illusory depth and structure that makes the cool optical tricks. Meanwhile, John Kissick create concentrated patches of colors that are balanced chassis and playful. These are then overlaid with a grid point and strict rhythm. His work manages to be close to drawing a crisp graphics and gestural abstraction and hold everything together well maintained set of Shemes color.

    Phunsukh Wangdu

  1. inGraphis - Online printing services & website design On January 22nd, 2011 at 11:21 am

    Great logos. Some you see them everyday without realizing the art that is behind. From now I will look closer.

  1. Rupam On January 27th, 2011 at 4:50 am

    Amazing stuff. Hats off designers!!!!!

  1. On February 4th, 2011 at 8:46 pm

    The fed ex logo is still my favorite…I love how each logo designer has stepped outside of the box and created a logo that is so simple yet so much into it.

  1. John On February 6th, 2011 at 12:02 pm

    How about the camel on a pack of Camel cigarettes? There’s a bunch of stuff hidden in the designs

  1. Logo et création graphique « miZenpage On February 9th, 2011 at 1:03 am

    [...] ! J’ai sélectionné ici mes préférés. Pour voir les 25 logos allez sur le site graphicdesignblog, vous y verrez des graphismes très créatifs. Si vous en connaissez d’autres, je veux bien [...]

  1. GroupthinkLLP On February 10th, 2011 at 9:00 am

    Really shows what a professional creative designer can do!

  1. vibe web design On February 11th, 2011 at 2:47 am

    very nice post keep up the good work buddy

  1. sandra mead On February 12th, 2011 at 2:08 am

    Great work, very interesting.

  1. Jack On February 14th, 2011 at 5:47 pm

    Do not forget Sunkist. It is actually Sinkist.

  1. Adhere Creative On February 15th, 2011 at 4:24 pm

    Great Post. This shows how much creativity and time goes into Branding and Corporate Identity.

  1. Bang Dje On February 17th, 2011 at 8:49 pm

    VIA Rail Canada Logo is an ambigram

  1. Inba S On February 20th, 2011 at 8:20 am

    Awesome n great. I got one: SONY (VAIO), V and A represents the analogue signal , I and O represents the digital signals 1 and 0 in the logo…

  1. Jason On March 5th, 2011 at 12:29 pm

    How has Hyundai not been included in this?

    Their logo is a H but also 2 customers shaking hands.

  1. Terry On March 7th, 2011 at 9:42 pm

    some of this logos , i don’t think most customers of their services even realize what they are looking at , or care

  1. Aliana Rateanu On March 9th, 2011 at 5:53 am

    I think that the logos with hidden messages are very smart and effective. Really like this list

  1. Dink On March 11th, 2011 at 8:23 pm

    Really inspirational work, great post

  1. Kristy On March 14th, 2011 at 2:20 am

    Nice article as well as whole site.Thanks for sharing!

  1. Nick On March 14th, 2011 at 7:30 am

    Great finds!

  1. idris On March 19th, 2011 at 10:56 am

    these are truly inspiring
    great collection thank you for sharing

  1. CodeMyConcept On March 21st, 2011 at 2:22 pm

    Good, well done logos are often hard to find and this collection is truly inspirational.
    I have seen other logo collections, most of the examples featured here are often displayed.

    My personal favorites Zip Logo and Piano Forest….The Amazon one is good but I know lots of people that didn’t get it until it was explained to them for some reason. o_O

  1. J Nicholson On March 24th, 2011 at 9:15 pm

    Nothing better than a well thought out brand identity. These are great and showcase conceptual thinking at its best! Great stuff, thanks so much for sharing these.

  1. schadam2011 On April 1st, 2011 at 9:59 pm

    There is an obvious one in Bendigo Bank. Their logo looks like ‘>’ morphed with the ‘B’, saying “go to Bendigo Bank!

  1. Secrets de logos « Le Blog HR Net On April 13th, 2011 at 9:36 am

    [...] propose la traduction d’un article étonnant ( révélant les secrets cachés des logos de quelques marques célèbres [...]

  1. ebook cover On April 25th, 2011 at 3:54 am

    Awesome and inspirational gallery. My fav is forkwire.

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    [...] [...]

  1. Eve On May 5th, 2011 at 6:46 pm

    TC and EB sent me.
    I love your stuff and it has inspired me. Hmmm, we’ll see what comes of it. :-)

  1. Forkwire Logo | On May 17th, 2011 at 4:36 am

    [...] Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such a easy lo… Food & Bev. [...]

  1. Mike On May 20th, 2011 at 9:33 am

    Awesome article! Dual concept logos are the better expression of graphic! My favourite logo is Forkwire

  1. Website Design Glasgow On May 25th, 2011 at 2:26 am

    Loved this article, I know about most of the big ones, but there are some very creative designs there that I didn’t know about. It has inspired me to try to come up with a design so simple but with as much impact.

    Thank you for taking the time to put these designs up here and explain each one.

  1. SABA On June 2nd, 2011 at 6:29 am

    amazingggg work !!!!!!!!!!!!!!!!!
    JOB WELL DONE INDEED !!!!!!!!!!!!!!!!!!!!!!!!

  1. James On June 2nd, 2011 at 2:06 pm

    Amazing its good. Nice job keep it up..

  1. Alexi Laiho On June 3rd, 2011 at 1:02 am

    Great job mate! By the way, we say “C’est magnifique!”.

  1. One Eared Dog On June 12th, 2011 at 12:25 pm

    Love the Mosleep logo. Some pretty cool thought out logos.

    I’ll be going back to the drawing board with my latest project to come up with a clever design like these. Good inspiration!

  1. Sohail Amir On June 22nd, 2011 at 7:40 am

    A really great list of the concepts here.

  1. 566

    [...] about later. But right now, I’m talking more like text emoticons, the arrow in FedEx, or any other of the variety of multi-message logos. The people (fewer and fewer, these days) that haven’t seen some of the most basic emoticons [...]

  1. Website Design Buffalo On June 28th, 2011 at 5:57 pm

    There are some absolutely brilliant designs for a really interesting selection of communities. I especially love the ‘Body Wisdom’ it gave me a giggle at the amount of people out there who love logos! The design is pretty cool too! More of these smaller interesting examples would be great.

  1. Beth On July 7th, 2011 at 1:52 pm

    I knew some of those, but didn’t know others. Fed Ex’s arrow…Nice. Some really creative and well thought out logos here. Wish I was that talented!

  1. Jaroslav Tesařík On July 8th, 2011 at 5:42 am

    ED logo is the best!

  1. On August 1st, 2011 at 7:40 am

    Great post, collection is very nice !

  1. natym On August 17th, 2011 at 6:26 pm

    Logo Chrome … I can see there 666, can u too?

  1. TSiok On August 27th, 2011 at 6:04 pm

    Does anyone see the spoon in the e of the word Fed? Fed, as in the past tense of our word feed?

  1. Ban On September 8th, 2011 at 12:50 pm

    My favorite is, hands down, the ED logo. It’s simply brilliant!

    Great post, thanks for sharing!

  1. nitin On October 8th, 2011 at 12:43 pm

    Australia yoga is super,

  1. pluscan On October 16th, 2011 at 10:19 pm

    I never try to make a logo design because of it has grab my time too much. so I prefer to choose outsourcing to make a good logo design.

  1. Allamohammad Zirak On October 21st, 2011 at 12:39 am

    Yoga Autralia logo is very nice and the best.
    Any body see the body style (physical style) of the girl, will understand that this is Yoga and when looks to map of Australia will understand that it’s related to australia.

    If Yoga is started from Australia it is good.
    But infact I think this is logo for evry country’s Yoga logo.

  1. Quick Highlight: Medieval Marketing « todaysnote On October 22nd, 2011 at 8:51 pm

    [...] uses numerous examples to lure the reader into his thesis, and links to this hidden logo page when talking about the Fedex logo. He discusses other examples in this passage: The medieval [...]

  1. ChickaBabes dotcom On October 27th, 2011 at 3:58 pm

    The Apple logo becomes an alien logo when mirrored to a specific angle.

  1. Joe Willmott On December 23rd, 2011 at 7:04 am

    The nick mousoulou logo (google it) is the guy’s initials but also a light bulb to show his bright ideas as a graphic designer

  1. Jack On January 4th, 2012 at 1:55 pm

    Very nice logo collection.. I like the simplicity of the Review Logo.. Keep up the good work!

  1. Public Health Nutrition On January 9th, 2012 at 1:18 pm

    I love the arrow hidden under fedex logo. It was inded designed with forethought.

  1. Key Tags On January 13th, 2012 at 6:22 am

    I wouldn’t have picked up on the a-z thing about amazon if you haven’t pointed out. Great post.

  1. custom plastic cards On January 13th, 2012 at 6:24 am

    The others are a no-brainer but it’s amazing that you picked up on Amazon’s hidden message.

  1. Simply a Miscellaneous Design? | Duets Blog On January 13th, 2012 at 1:45 pm

    [...] Actually, Graphic Design Blog identifies the logo as one of 25 logos with "hidden messages," one being the apparent smile. In addition, if you were to pay close attention to a [...]

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  1. Raven Edwards On January 31st, 2012 at 7:16 pm

    I just wanted to be comment number 586!!!!!! Yeahuhhhhhh!!!!

  1. J Seven On February 23rd, 2012 at 10:16 am

    Always great when designers use there heads and build a logo with surprise.
    Very cool stuff. thank you!

  1. Camping in On March 15th, 2012 at 10:53 am

    Wow, what a great piece, i found it facinating the depth that goes into some of these designs. Love the Yoga logo with the map of Australia. Just found the whole thing very interesting!
    Thanks for sharing!

  1. Mein DJ-Logo - Seite 27 - DJ - On March 15th, 2012 at 12:34 pm

    [...] [...]

  1. Mohsin Nazir On March 24th, 2012 at 3:19 am

    really awesome designers make it well

  1. Messages Subliminal On April 10th, 2012 at 8:50 pm

    Great article! One of the reasons I like graphic design and creating logos.
    Brings out the creativity and ability to speak to the subconscious mind of the people who will be viewing your designs.

  1. Custom PHP Web Development On April 13th, 2012 at 5:06 am

    1st of all thanks for sharing such a nice blog with such amazing ideas of logo designing. Now @TSiok – that spoon you are talking about – its just a designing maze – eye illusion. nothing else. Anyways good observation. I am quite impressed with this blog and love to visit back here again .:)

  1. Tovo On April 21st, 2012 at 11:28 am

    Love Toblerone, but never noticed the logo! Great post!

  1. krishna On April 23rd, 2012 at 1:36 am

    great work from all designers

  1. Yogi On June 26th, 2012 at 1:23 am

    Love Forkwire, Eight, Review, and Zip logos. By the way, nice comments on each logo.

  1. Surf Morocco On July 13th, 2012 at 7:49 am

    What an eye opener – loved it thank you!

  1. babac On August 3rd, 2012 at 1:08 am

    ED logo very cool, but original is Electo-Walser, Basel, Switzerland

  1. 5mapb On January 6th, 2013 at 11:59 am

    Its like you read my mind! You seem to know so much about this,
    like you wrote the book in it or something.
    I think that you could do with a few pics to drive the message home a little bit, but other than that, this is great blog.

    A fantastic read. I’ll definitely be back.

  1. 599

    obviously like your web site however you need to check the spelling on several of your
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  1. Medisoft billing software On January 17th, 2013 at 2:21 am

    I like to thank you for the efforts you have made in this. Impressive!

  1. fuelmybrand On January 22nd, 2013 at 1:21 am

    Thank you for this article. These are great & awesome creative work by designer :)

  1. Amenda Jane On February 7th, 2013 at 10:10 pm

    Just love this post. I’ve been looking to a logo designer for my Clipping path, Image retouch company. anyone with good reference ?

  1. wood bench On February 10th, 2013 at 6:36 pm

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  1. windows software On February 11th, 2013 at 9:48 pm

    In fact no matter if someone doesn’t understand after that its up to other users that they will assist, so here it takes place.

  1. Tump On March 4th, 2013 at 7:26 am

    very nice site ……………….thanks

  1. 606

    [...] for my under-construction business website. As I scrolled down the page, I randomly found this web:, which really attracted me (well I have to admit that even though design is my passion, I really do [...]

  1. 607

    [...] Graphic Design Blog | 25 logos with hidden messages – Amazing Graphic Designing tricks! [...]

  1. Ava Stewart On June 10th, 2013 at 9:31 am

    Thanks for giving a thought on this subject and nice trick for logo design

  1. New Music On June 14th, 2013 at 5:01 am

    You know what? Not every brand can be this lucky! But heck, this was so great to come across. Nice one guys.

  1. Web Design Glasgow On June 18th, 2013 at 6:26 am

    Really Amazing ! Logo play important role to make company brand. keep the good work going on!

  1. Faith On July 9th, 2013 at 10:32 am

    I like Big Ten the most.

  1. austin web designers On September 3rd, 2013 at 10:44 pm

    This article has some great and useful information about this subject. Thank you for sharing it in an easy to read and understandable format. Thanks for sharing this great information.

  1. Start up Design On October 30th, 2013 at 7:16 am

    great collection and thanks for the stories behind the logos which makes this post even more fascinating.

  1. offre bwin On November 8th, 2013 at 9:45 am

    Excellent logo collection. Post very interesting, thanks.

  1. Prasun Mistry On November 29th, 2013 at 5:59 am

    Simply great posting. I would like to appreciate for that. We all know about these companies and its popular logos but the truth behind hidden messages may strike on your brain.

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