Friends, today I haven’t got any treat for your eyes presenting amazing miracles of graphics, infact this time I bring you a hot debatable topic which I think you all will like to give your verdict on. Last week, when one of my old friends (who started a clothing line some time back and managed to make it a successful venture within a short span of time) came up to me asking if she should get a professional logo designed for her business from a freelancer or a big design agency. After all, a logo is the visual soul of any business.
Over past few years, as a designer, I have worked with both large/small design agencies and freelancers and observed both have their own advantages and disadvantages. But now, with the advancing technology and media, I believe circumstances have changed drastically.
Therefore, I list below, benefits of both the choices and want to know from you all … whom do you think we should hire to get a logo designed for our business –A Design Agency or A Freelance Designer?
Reasons why it is better to hire a Design Agency?
No one supervises a freelancer’s work:
Good at dealing large project accounts:
One Stop Shopping:
History of Excellency:
A long list of prestigious, trustworthy clients assures you about the quality of work you will receive and assures you about the quality of work.
You can expect variety of ideas and concepts:
In a design company there is a group of designers collaborating on ideas and then come up with a broad range of outcomes.
Design companies have better resources and experience:
You don’t have to risk the completion of your project:
Dealing is much simpler:
No Corporate Maze:
Don’t complain about working more:
Freelancing costs cheap:
Offer Extra Favors:
Many people think that new freelance designers come up with too complicated logo designs – incorporating too many elements or colors, making confusing the customer too. While, a professional agency have many designers working for them at the same time and make sure that their designers fulfill the requirements of their client.
For large projects, professional designing companies create detailed documentation and are well versed in dealing with large accounts.
A freelancer might be only good at designing a logo but professional design agencies have a proffessional hired staff comprising of web programmer, interface designer, copywriter, SEO expert and social marketer, which make the business promotion of a client convinent.
Large projects are generally better handled by bigger companies because they have much better resources and have particular employees to keep a detailed check on every project.
When a design company is looking after your design project you’re not reliant on the health of one person for the successful completion of your design project. If a designer is sick or have any personal issue, companies immediately will assign another designer to step in and get your work done.
Reason why it is better to hire a freelancer?
From the very beginning you stay in contact with the same person, so there are fewer chances of confusion and blunders.
Your phone calls and guiding details are directly received by the designer himself making it easy for you to convey your requirements and you get a quick answer without getting stuck in the corporate maze.
Unlike big designing companies, freelance designers keep on presenting design samples until the customer is completely satisfied.
Low cost is the major benefit you receive by signing a freelance designer. Usually big designing companies include their overheads in their charges. Most freelancers work from a home office with little overhead and you pay them hourly rate and not a project contract.
As freelance designers do not overburden themselves with lots of projects they tend to deliver the project earlier than larger design companies. Freelancers are more flexible in making changes till the end whereas big companies do not believe in giving extra favors.
Last minute changes to a job before it prints or goes live can be quicker and cheaper with the freelancer.
Aim of this post is to highlight the positive aspects of both the choices. I just wanted to tell that gone are those days when big projects and big benefits were only meant for the big boys. Freelancer was thought to be some one who ignores rules and misses deadlines but nowadays, this isn’t true.
Nah…I am not favoring freelancing, I am keeping my vote safe with me because first I want to listen what you all have got to say about this and I am sure you all will defend your choice in a stronger way. Let’s see who do you opt to design your business logo…the choice is yours!
(If you think i missed any of the positive aspect of freelancing or designing agencies, don’t hesitate to add to the list.)