Last weekend, after shopping on busy streets of California, I seated myself in a close by cafeteria. While sipping my hot coffee, I noticed the numerous, captivating logos all around and asked myself what these brands must have been without logos. Undoubtedly, a logo for a business is like an intelligent cover is to a good book, but at the same time it needs to be influential enough to set you apart in your market and let people know what’s “inside”.
However, in this era of brand competition, where everyone wants to leave a mark of uniqueness, I feel it’s becoming more and more difficult for the designers to execute original logo designs. I do not know if I am being rude for blaming the designers for creating looking alike logos, but the images below will definitely prove my point to you.
1: Quark logo vs. Scottish Arts Logo:
As for this image, you can see Quark has clearly copied the Scottish Arts logo and it is unfortunate that the logo mark for a brand closely associated with designing itself was a copied logo.
2: Applied Materials vs. Planned Parenthood:
Without any doubt the resemblance here cannot be ignored except the difference here is merely three lines against two.
This identity mark of Sun Microsystems certainly cannot be considered original, accept that the diamond shape of the logo has been filled in with the alphabet “U”.
Although the designer of Laszlo logo has made changes to the shading and other minor elements of the logo but the molecular design make the logos look similar.
5: Monodonation vs. Elizabeth Arden
Giant of cosmetic industry, Elizabeth Arden copying the logo to launch the new fragrance by Britney Spears is a shameful act of violating design ethics.
6:Unilever vs. Swiat Zdrowia
Although, here it is not clear who is responsible for copying the logo but still it shows that changing the shape does not bring much difference.
Using the same effect of enclosing a heart in the box, make both the logos an evident replica.
8: Star Sports vs. Maltastar.com
Maltstar.com being one of the best online news sites in Malta has a swooshy start logo, an exact look alike of Star Sports logo
The shiny, metallic blue oval of Ford and Carrier, make both the logos look identical.
The designer of Virtual Global Taskforce has used the same concept of National Film Board logo, merging a human figure with an eye but making slight changes to posture and color is not showing any evident difference between the logos.
I’ve heard many designers defending themselves saying “We as designers try to create new and interesting logos and identities, but sometimes clients make that difficult for us. “
However, I think taking inspiration from objects, instances and experiences, which already exist, is not wrong but in the end it is a designer’s job to make use of his creative talent and produce a concept which is fresh and different, originality is therefore a key ingredient to becoming a successful graphic designer.