Lately, I came across a project posted on the inspirational site behance.net termed “The Greatest Brandversations”. This incredibly creative assignment was completed by Stefan Asafti, a designer from Cluj-Napoca, Romania. The project visually portrays a sort of a brand war between famous brands. The designer has taken two top rivals from 5 different industries and switched the logo design of both rival companies to make a sort of visual confusion for the brand lovers.
The project revolves around the idea that the modern day brands have established a history among their customers. There have been several famous brand rivalries like the one between Coke and Pepsi. These brands used to visually communicate this rivalry through their creative and conceptual ads. Stefan, in his project, has shown this visual communication by showing how the logos of both rivals influence one another.