30 more Hidden logos to treat your eyes -The Sequel!!

Charlie B. Johnson Comments  68

Designing a logo or getting a logo designed…none of both is a big task anymore. With so much internet awareness, I think any school going lad can come up with a not-so-bad logo…what say? Tell honestly…. how many of you are capable enough of coming up with a logo which can stand up high and create a noise.

Yes my friends, today once again after Graphic Design Blog ’s last month successful post “25 Logos with hidden messages – Graphic Designing tricks!!” I have compiled some amazingly creative logos. They might lack the general lacy decorations but I am sure you will be thrilled to find the subtle imagination hidden within these masterpieces.

 
 

LDG Logo:

 

Well, this logo proves how creative logo designing companies could be with their own logos. Very artistically the designer has merged the upper arcs of the letter “D” and “G” with the initials of the company name to symbolize “The Guru”.

London Museum:

 

The logo, at first glance, looks like a bunch of colored/transparent shapes on top of each other. But I bring this logo to make you realize that each shape is the shape of what London looked like once. The entire logo represents the evolution of the land of London through time.

   

Concealed Logo:

 

This logo is among one of my favorite logos…brilliant use of negative space makes this logo extraordinary. It has been designed by Ronald J. Cala II for Children’s Book, Editorial. The “Black and White” graphics show the silhouettes of two running children with a dove forming between their clasped hands.

Hope For Children Initiative:

 

For the first glance the logo shows “Africa’s Map” but with a penetrating look you will see the outlined face of a child and a protective elderly figure. In fact I noticed the faces first and then saw the map…strange?

   

8 fish Logo:

 

I am sure, at the first glance you can’t figure out the 8 fish instantly or maybe I am being a little dumb ;) The designer, very creatively, uses the negative space and monotones to show 8 fish in one logo.

15 Rose Ave:

 

This logo is used by a chain of hotel/hostel/suites but the way “5” & “R” have worked together makes it exceptional. This merging and beautiful color combination is adding a subtle vintage feel to the logo.

   

Minimum:

 

This wavy logo looks like "a queue of letter ‘U’ but I would like you to give a second look. Designed by Kilment Kalchev, the logo spells the word minimum in an unrecognizing manner. I really enjoyed figuring it out

"B" Logo:

 

Although you might think it is a simple “Symbolic Logo” showing a “Bee” but what makes it more appealing is the portraying of the letter “B” and the real “Bee” through a simple symbol.

   

Milwaukee Brewers Logo (MB):

 

I am sure one cannot miss the letters “m” and “b” in this logo but marking it as a baseball team the logo is a clear picture of a glove clasping the met ball.

The Bison:  

 

This logo clearly proves how letters of a word can be distorted to create a completely different shape to reinforce its meaning while maintaining readability.

   

Academy of Fine Arts:

 

The logo shows merger of the lower case letters "A", "S" and "P". I think the first two letters are quiet easily figured out but "P" being the shortest of the three letters is losing its legibility…what do you think?

Church Logo:

 

Done by Malcolm Grear and Associates, it’s a true masterpiece of simplifying complexity. It appears a simple Cross shape but hidden inside are a dove, a clerical robe, a pulpit with bible, flames, and a fish. Check out how many of these symbols you can find out.

   

Carrefour Logo:

 

Carrefour in French means “crossroads” and the logo shows two opposite arrows inside a diamond shaping the C letter with the negative space between them but let me confess, I never saw the letter “C” until someone pointed it out to me…

London Symphony Orchestra:

 

Although the logo looks like a single flowing line creating three initials L.S.O in air. The harmonious graphic of this logo marks the unbreaking rhythm of an Orchestra.

   

Cattleyard Logo:

 

Being music related business; the creator of this logo has used various graphics of musical instruments to form the overall shape of a cow. In my opinion this logo is the best example of combining the graphical elements to express a company’s name.

Candy Logo:

 

Do you know how many things have been blended in here? A girl’s head, stereotypical image of a candy and the spelling of “Candy” itself is making the logo so appealing.

   

Philadelphia Flyers logo:

 

If you analyze this logo carefully you will find a “double treat” of hidden messages. It may appear as a streaked “P” but I see a puck with wings and a hidden hockey stick emerging from the centre circle in the logo. Do you see it now?

Modern Nerd:

 

The special features of this logo is it’s way to spell the term “Modern Nerd” and then using the symbolic shapes of hair, glasses and tie to portray the stereotypical geek/nerd image.

   

Peace:

 

This logo has been designed by Felix Sockwell showing a child’s figure face integrated with a flight of a dove. I am not aware which company uses this logo but will really appreciate if any of you know more about this logo…so do share.

5.10 Logo:

 

Five-Ten is a famous family-owned company dedicated to make the best outdoor sports footwear available. When seen in upside position the logo shows a very clever blend of the numeric’s of 5 and10.

   

Newman Logo:

 

I would add my personal favorite, the reversible Newman logo. This logo is the best example of simple but clever logo…what say?

Mamouth Logo:

 

This logo is for a French children clothing store. Although there’s two "m" in French for the word "mammouth" but the designer has played well to make the mammoth face with the single alphabet.

   

Society 27:

 

The good thing about this logo is that it shows the same when viewed in an upside down position. The abstract use of "quotes" and number "7" show the number 27 clearly.

Hammer Logo :

 

This logo is a creative example of utilising the negative space to make your logo leave a lasting impression. The integration of the letter "H" with the hammer is outstanding and a little difficult to find at first glance.

   

Baskin Robins Logo:

 

There is the Baskin Robins new logo, in where the BR also creates the number 31 for how many flavors they have. I found it very clever.

Treacy Shoes:

 

This logo is the cutest example of hidden logos. The hidden shoe packed between the company initials conveys the company message in a very stylish and interesting way. I simply loved it:)

   

Rehabilitation of Hospital:

 

This logo is a simple symbol but a complex and a sacred message. The globally renowned cross symbol represents help and medical attention while the steps reflect on the steps taken back to normal life.

Schizophrenic Logo:

 

Actually this term is used for a medical disorder that often depicts split personalities. Therefore the logo depicts a happy and sad face both at the same time. I loved the simplicity and multi purpose of this logo.

   

Nicholson Logo:

 

Honestly speaking…I don’t know much about this logo but found it amazingly creative to show the letter “N”I will really appreciate if any of you could tell about the company this logo belongs to so I can give the real credit.

To Beat or Not to Beat

 

The logoshows a simple "question mark" but if you watch it closely you will notice it is a belt turned into a question mark pointing the old-fashioned parenting methods. The logo asks if we should "beat or not to beat" a child

   

Well, I hope once again GDB has succeeded in bringing a worthy list of hidden logos for you all. Main aim of compiling these artworks is to appreciate the creative instincts of the intelligent graphic designers and tell everyone how their work makes difference to the world.

Don’t forget to share which of these logos had a real hidden message which you never noticed before. I would love to see more such logos…so, don’t stop sharing and try to make this post as successful as the earlier one ;)

   
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68 Responses to “30 more Hidden logos to treat your eyes -The Sequel!!”

Aaron Wilson | May 26th, 2009 at 2:07 pm

The LSO logo also looks like a conductor - one arm waving his baton and the other directing.

Dr. John A. Estrella | May 26th, 2009 at 6:29 pm

Good collection … thank you.

Have you seen Agilitek’s logo?

theboss | May 27th, 2009 at 2:32 am

really amazing work
keep it up ..

orphicpixel | May 27th, 2009 at 6:01 am

ouch! they are amazing, you see how they cheat you with the designs that eye would not notice immediately

Brian Cassidy | May 27th, 2009 at 11:54 am

Everyone always seems to miss the conductor in the LSO logo… It’s been on so many blogs and every time there is a comment about the conductor yet still no one mentions it.

Also I have seen the Modern Nerd logo EVERYWHERE… It’s got so much hype, even though I don’t have a use for it or $1,500, I want to buy it.

Thomas Welsch | May 27th, 2009 at 12:05 pm

check out the one for Schweinfurt elementary school.

fb_eye | May 27th, 2009 at 1:33 pm

Take a look at the Hartford Whalers logo. Pure genius!

Stefanie | May 27th, 2009 at 1:55 pm

“Actually this term is used for a medical disorder that often depicts split personalities.”

Schizophrenia is NOT multiple personality disorder or dissociative identity disorder. That’s a common misconception. Please don’t spread false information. Thanks.

dmk | May 27th, 2009 at 5:48 pm

some excellent uses of negative space. I’ve always loved the LSO one, never notices the baton until now. nice.

Oh, and schizophrenic is nothing to do w/ split personalities; its about abnormalities in the way reality is perceived. It’s a common misconception. Uncle Wikipedia will clear it up.

CF | May 27th, 2009 at 6:47 pm

Nice collection.

Please don’t perpetuate the myth that schizophrenia refers to split personalities. Those 2 conditions are real but unrelated.

Sharin | May 27th, 2009 at 11:40 pm

The “Modern Nerd” logo, not only spells modern out in a cool way, it does so while disguising the word “nerd” in it, by leaving the D and N open towards the bottom of the letters

Charlie B. Johnson | May 28th, 2009 at 1:08 am

Hi Folks…..thanks to all who stopped by to share their views over this bunch of logos.

 

@ FB-EYE…you mentioned the "Hartford Whalers logo" to be here on the list. I would like you to check the Prelude of this post
(25 Logos with Hidden Messages) where I already ahve the Whalers Logo alongwith many other clever logos.

 

@ DMK, CF, Stefanie….I am sorry if i mentioned wrong details about "Schizophrenia" but at couple of places I found the same facts. I will really apprecaiate if any of you send the correct details about this disorder so I replace the content….Thnks.

 

@ Aaron and Brian Cassidy….I read that LSO logo shows the conductor but didi not mention it because I think it’s not too evident. Don’t you think so?

 

@ James Cready…hey dude, why did you say that "Nicholson" logo belongs to Delicious? It certainly does not belong there and I dont have much details about it other than that I discovered it on LogoLounge.com

 

@ The Boss, Dr John and Orpicpixel…thanks a lot for appreciating the collection.

mysticdave | May 28th, 2009 at 1:18 am

I have to say, i noticed most of them. I used to silk-screen t-shirts, etc. for peoples businesses, clubs, etc. so i have seen many, many, logos. I do like the one with the children and the hidden dove, i love images like that, as well as the peace logo and the Hope for children logo. the negative space thing, to me, is really cool:)

joyologo design shop 2.0 | May 28th, 2009 at 9:01 am

nice logos I like “LDG Logo”

Roberta Seldon | May 28th, 2009 at 9:41 am

Awesome post!! To be honest, I thought the London Museum logo was just a big blob. Thanks for explaining :-).

Lynna | May 28th, 2009 at 2:02 pm

These are pretty cool. I like the concealed logo the best too.
Looking forward to more!

div | May 29th, 2009 at 12:08 am

wonderful concepts. hats off to the creators.

Jaspal SIngh | May 29th, 2009 at 12:18 am

Truly, nice looking logos.

Abounding | May 29th, 2009 at 12:59 am

The Washington State University Cougar logo would have been a good one for this list. It’s one of the all-time classic collegiate logos. See it here.

vinny28 | May 29th, 2009 at 2:54 am

Great stuff my friend, I love the old Brewers logo. My brother bought that hat when we were younger because he also liked that the “M” and “B” are connected to form a glove and ball. Thx for sharing and keep up the good work!!!

Vinny28

Josh | May 30th, 2009 at 4:04 pm

Awesome collection of logos! In my opinion, all logos should have a least some level of a hidden meaning in them. These all do this in a pretty masterful way.

I agree, the Newman logo is genius.

Nancy | May 30th, 2009 at 11:39 pm

Those were awesome - interesting and fun to analyze. Great post :)

Sayz | May 31st, 2009 at 12:08 pm

It looks great, you can figure out so much…

Marina Córdova | June 1st, 2009 at 2:30 pm

Both “Newman” and “Society27″ logos are ambrigrams and good ones if I may say. Thank you for this fantastic post! What a great source of inspiration.

Jon | June 3rd, 2009 at 12:04 pm

I’ve always been a fan of New Zealand Post’s logo - as well as being an envelope, they also manage to incorporate NZ into it (New Zealand abbreviated).

http://upload.wikimedia.org/wikipedia/en/6/61/New_Zealand_Post_logo.svg

Ray Strobel | June 5th, 2009 at 10:41 am

This is a great compilation! You should also check out the use of negative space in the logo for the Pittsburgh Zoo and Aquarium:
http://www.pittsburghzoo.org/

The logo is in the upper left, and you really need to see a larger version of it to appreciate how everything was incorporated.

Ray

Jahangir agha | June 8th, 2009 at 3:51 pm

Very creative logos. Great find.

Aarthi J Devaprasad | June 15th, 2009 at 4:20 am

hats off to all the creative heads.It doesn’t work out for many.All the logos are mind blowing n awesome.must be in ur genes..very creative.

chahat | June 19th, 2009 at 11:37 am

good to see such creativity

Color Printing | June 24th, 2009 at 8:04 pm

I like the Minimum logo the most! It’s very refreshing. But I like everything that I saw here. They’re all very creative. Thanks for sharing them!

said hassan | June 25th, 2009 at 12:25 pm

hello i really loved the work u’ve done collecting these logos and doing this study i will translate these topics regarding logos hidden msgs into arabic and put it into my blog if you dont mind because its really helpful and should be translated :)

gurukarm (@karma_musings) | July 1st, 2009 at 7:40 am

Just found your blog thru @mistygirlph on Twitter; thank you for collecting these and the other amazing logos as well - just looking through them is such a feast for the eyes, as well as humbling(!) inspiration.

J.Daniels | July 1st, 2009 at 10:56 am

I really enjoy these posts and learning others’ perspectives on what’s in the logos. Keep em’ comin!!

ivan | July 13th, 2009 at 2:30 pm

Wrong name on minimum author!

ash | July 16th, 2009 at 12:20 pm

Great use of white space! I really like the “Peace” one.

Mohsin Ahmed | July 17th, 2009 at 2:12 am

Great! …
i m not getting the logo of Academy of Fine art.

shravan Mishra | July 17th, 2009 at 2:03 pm

No doubt, the logos are stunning.

mircindir | July 28th, 2009 at 4:01 pm

thank you very much :)

dan | August 13th, 2009 at 4:39 pm

The white in the peace logo not only shows a dove but what appears to be a compassionate female image. With the different colors of the two individuals, i wonder if the intent was to show racial harmony.

L | August 13th, 2009 at 5:17 pm

If you liked the “Bison” logo check out the PBS kids program “Word World”
http://pbskids.org/wordworld/index_flash.html

cchana | August 19th, 2009 at 8:59 am

never noticed the C in the carrefour logo before! great post!

Caza Creations | August 26th, 2009 at 2:10 pm

Charlie

I think the conductor in the LSO logo is very apparent. I noticed it instantly. You say you knew about it but didn’t mention it because you didn’t think it was that evident. Isn’t that the best time to bring it to someone’s attention? If it was evident, what would be the use of pointing it out?

In any case, I enjoy your posts about great logos. I hope you are currently working on Part 3.

Dianna Wettlin | August 28th, 2009 at 2:04 pm

This, originally drawn for Clinton’s NCAYV, is now used for the Berkeley Center for the Study of Peace and Well-Being.

Collaboration with Factor Design, San Francisco. 2004.

Dianna Wettlin | August 28th, 2009 at 2:06 pm

Sorry, the above comment was in reference to the great Peace logo with the child’s face and the flight of the dove shown above

Romain | September 28th, 2009 at 12:01 pm

je suis francais , merci pour carrefour …

Anne Baik | October 3rd, 2009 at 9:09 am

The LSO logo also looks like the head and arms of a conductor conducting a symphony orchestra.

Enas Rashwan | October 7th, 2009 at 6:06 am

Hi Charlie, I’m enas CD, I’m asking if there any chance to work together as in my company we need to do more than 2 Logos for big companies. please send me an email let me know what do u think!!

awesome

Marcos Watanabe | October 7th, 2009 at 9:15 pm

Hmmmm. Some of them give me good creative ideas! Thx.

Jeff | October 13th, 2009 at 3:52 am

These are really creative logos.

I like this one, used by the Arizona Diamondbacks, which shows a snake and the letters D and B.

http://upload.wikimedia.org/wikipedia/en/d/de/Db.PNG

Yewa | October 13th, 2009 at 8:20 am

Well, I see the “1″ in the 15 Rose Ave - Logo, too. If you find the “5″ & “R” working fine together, what do the “1″ think about leaving beside?

Individuo | October 28th, 2009 at 9:41 am

There’s a reversible logo for Jordan basketball shoes, with a custom typeface.

Trevor | November 4th, 2009 at 12:27 pm

You have got to admire the designers who come up with these designs.

Jimmy | November 25th, 2009 at 5:02 am

great collection

(25 + 30) logotipos con mensajes ocultos – Artefacto | November 30th, 2009 at 5:26 am

[...] El otro día encontré un par de artículos bastante curiosos donde comentan, respectivamente, 25 y 30 logotipos con mensajes ocultos. [...]

Jamie | December 10th, 2009 at 1:32 am

stunning collection you have..

in here, so many logo that i discovered have a hidden messages to us.

at least, some of them, already revealed.
Thanks to you.

And of course for every designer who created that logo’s.

Good job for collecting them out

Moogle Boogle | December 10th, 2009 at 3:11 am

There is also a Hersheys kiss located within the “kisses” part of the Hersheys Kiss logo…

Desirea Helton | December 12th, 2009 at 11:12 pm

AMAZING SOOOOO MUCH WAY TO MUCH TO FIGURE OUT

joey | January 7th, 2010 at 8:05 pm

The Carolina Panther logo is pretty unique because it is formed by using the shape of South Carolina (as the head) positioned on top of the shape of North Carolina (as the neck and shoulders)

Marketing for a New Generation « The Thinking Suit | January 8th, 2010 at 4:01 am

[...] Graphic Design Blog – This blog provides 30 examples of logos with hidden meaning. [...]

Richard Limoges | January 11th, 2010 at 2:05 pm

Re. The London Symphony Orchestra Logo.

Hi ! I love these designs with hidden messages. In reference to the London Symphony Orchestra, in my opinion, it also represents a ‘Chef d’Orchestre’ (a ‘Conductor’ in the UK or a ‘Leader’ in the USA) moving his/her arms while directing the orchestra.

Great job overall and

Thank you for your work,

Richard

Company Logos with Hidden Message | DrewLacia | January 13th, 2010 at 10:28 pm

[...] source of this post is from Charlie Johnson part 1 and 2 Posted in Arts & Design Tags: company logo, graphic design logo tutorial, illustrator, logo [...]

Johnny Jones | January 16th, 2010 at 5:31 pm

the NEWMAN and SOCIETY 27 logo styles are know as ambigrams.

The Graphical Researcher | January 24th, 2010 at 5:25 pm

A nice collection of styles and aesthetics Charlie!
Proved to be a fascinating read!

Noor | February 5th, 2010 at 9:47 am

Very nice collection thks

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