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Designing a logo or getting a logo designed…none of both is a big task anymore. With so much internet awareness, I think any school going lad can come up with a not-so-bad logo…what say? Tell honestly…. how many of you are capable enough of coming up with a logo which can stand up high and create a noise.

Yes my friends, today once again after Graphic Design Blog ’s last month successful post “25 Logos with hidden messages – Graphic Designing tricks!!” I have compiled some amazingly creative logos. They might lack the general lacy decorations but I am sure you will be thrilled to find the subtle imagination hidden within these masterpieces.


LDG Logo:


Well, this logo proves how creative logo designing companies could be with their own logos. Very artistically the designer has merged the upper arcs of the letter “D” and “G” with the initials of the company name to symbolize “The Guru”.

London Museum:


The logo, at first glance, looks like a bunch of colored/transparent shapes on top of each other. But I bring this logo to make you realize that each shape is the shape of what London looked like once. The entire logo represents the evolution of the land of London through time.


Concealed Logo:


This logo is among one of my favorite logos…brilliant use of negative space makes this logo extraordinary. It has been designed by Ronald J. Cala II for Children’s Book, Editorial. The “Black and White” graphics show the silhouettes of two running children with a dove forming between their clasped hands.

Hope For Children Initiative:


For the first glance the logo shows “Africa’s Map” but with a penetrating look you will see the outlined face of a child and a protective elderly figure. In fact I noticed the faces first and then saw the map…strange?


8 fish Logo:


I am sure, at the first glance you can’t figure out the 8 fish instantly or maybe I am being a little dumb ;) The designer, very creatively, uses the negative space and monotones to show 8 fish in one logo.

15 Rose Ave:


This logo is used by a chain of hotel/hostel/suites but the way “5” & “R” have worked together makes it exceptional. This merging and beautiful color combination is adding a subtle vintage feel to the logo.




This wavy logo looks like "a queue of letter ‘U’ but I would like you to give a second look. Designed by Kilment Kalchev, the logo spells the word minimum in an unrecognizing manner. I really enjoyed figuring it out

"B" Logo:


Although you might think it is a simple “Symbolic Logo” showing a “Bee” but what makes it more appealing is the portraying of the letter “B” and the real “Bee” through a simple symbol.


Milwaukee Brewers Logo (MB):


I am sure one cannot miss the letters “m” and “b” in this logo but marking it as a baseball team the logo is a clear picture of a glove clasping the met ball.

The Bison:  


This logo clearly proves how letters of a word can be distorted to create a completely different shape to reinforce its meaning while maintaining readability.


Academy of Fine Arts:


The logo shows merger of the lower case letters "A", "S" and "P". I think the first two letters are quiet easily figured out but "P" being the shortest of the three letters is losing its legibility…what do you think?

Church Logo:


Done by Malcolm Grear and Associates, it’s a true masterpiece of simplifying complexity. It appears a simple Cross shape but hidden inside are a dove, a clerical robe, a pulpit with bible, flames, and a fish. Check out how many of these symbols you can find out.


Carrefour Logo:


Carrefour in French means “crossroads” and the logo shows two opposite arrows inside a diamond shaping the C letter with the negative space between them but let me confess, I never saw the letter “C” until someone pointed it out to me…

London Symphony Orchestra:


Although the logo looks like a single flowing line creating three initials L.S.O in air. The harmonious graphic of this logo marks the unbreaking rhythm of an Orchestra.


Cattleyard Logo:


Being music related business; the creator of this logo has used various graphics of musical instruments to form the overall shape of a cow. In my opinion this logo is the best example of combining the graphical elements to express a company’s name.

Candy Logo:


Do you know how many things have been blended in here? A girl’s head, stereotypical image of a candy and the spelling of “Candy” itself is making the logo so appealing.


Philadelphia Flyers logo:


If you analyze this logo carefully you will find a “double treat” of hidden messages. It may appear as a streaked “P” but I see a puck with wings and a hidden hockey stick emerging from the centre circle in the logo. Do you see it now?

Modern Nerd:


The special features of this logo is it’s way to spell the term “Modern Nerd” and then using the symbolic shapes of hair, glasses and tie to portray the stereotypical geek/nerd image.




This logo has been designed by Felix Sockwell showing a child’s figure face integrated with a flight of a dove. I am not aware which company uses this logo but will really appreciate if any of you know more about this logo…so do share.

5.10 Logo:


Five-Ten is a famous family-owned company dedicated to make the best outdoor sports footwear available. When seen in upside position the logo shows a very clever blend of the numeric’s of 5 and10.


Newman Logo:


I would add my personal favorite, the reversible Newman logo. This logo is the best example of simple but clever logo…what say?

Mamouth Logo:


This logo is for a French children clothing store. Although there’s two "m" in French for the word "mammouth" but the designer has played well to make the mammoth face with the single alphabet.


Society 27:


The good thing about this logo is that it shows the same when viewed in an upside down position. The abstract use of "quotes" and number "7" show the number 27 clearly.

Hammer Logo :


This logo is a creative example of utilising the negative space to make your logo leave a lasting impression. The integration of the letter "H" with the hammer is outstanding and a little difficult to find at first glance.


Baskin Robins Logo:


There is the Baskin Robins new logo, in where the BR also creates the number 31 for how many flavors they have. I found it very clever.

Treacy Shoes:


This logo is the cutest example of hidden logos. The hidden shoe packed between the company initials conveys the company message in a very stylish and interesting way. I simply loved it:)


Rehabilitation of Hospital:


This logo is a simple symbol but a complex and a sacred message. The globally renowned cross symbol represents help and medical attention while the steps reflect on the steps taken back to normal life.

Schizophrenic Logo:


Actually this term is used for a medical disorder that often depicts split personalities. Therefore the logo depicts a happy and sad face both at the same time. I loved the simplicity and multi purpose of this logo.


Nicholson Logo:


Honestly speaking…I don’t know much about this logo but found it amazingly creative to show the letter “N”I will really appreciate if any of you could tell about the company this logo belongs to so I can give the real credit.

To Beat or Not to Beat


The logoshows a simple "question mark" but if you watch it closely you will notice it is a belt turned into a question mark pointing the old-fashioned parenting methods. The logo asks if we should "beat or not to beat" a child


Well, I hope once again GDB has succeeded in bringing a worthy list of hidden logos for you all. Main aim of compiling these artworks is to appreciate the creative instincts of the intelligent graphic designers and tell everyone how their work makes difference to the world.

Don’t forget to share which of these logos had a real hidden message which you never noticed before. I would love to see more such logos…so, don’t stop sharing and try to make this post as successful as the earlier one ;)


Author Charlie B. Johnson

has written Posts 388 .

  1. Aaron Wilson On May 26th, 2009 at 2:07 pm

    The LSO logo also looks like a conductor – one arm waving his baton and the other directing.

  1. Dr. John A. Estrella On May 26th, 2009 at 6:29 pm

    Good collection … thank you.

    Have you seen Agilitek’s logo?

  1. theboss On May 27th, 2009 at 2:32 am

    really amazing work
    keep it up ..

  1. orphicpixel On May 27th, 2009 at 6:01 am

    ouch! they are amazing, you see how they cheat you with the designs that eye would not notice immediately

  1. James Cready On May 27th, 2009 at 11:33 am

    The Nicholson Logo belongs to

  1. Brian Cassidy On May 27th, 2009 at 11:54 am

    Everyone always seems to miss the conductor in the LSO logo… It’s been on so many blogs and every time there is a comment about the conductor yet still no one mentions it.

    Also I have seen the Modern Nerd logo EVERYWHERE… It’s got so much hype, even though I don’t have a use for it or $1,500, I want to buy it.

  1. Thomas Welsch On May 27th, 2009 at 12:05 pm

    check out the one for Schweinfurt elementary school.

  1. fb_eye On May 27th, 2009 at 1:33 pm

    Take a look at the Hartford Whalers logo. Pure genius!

  1. Stefanie On May 27th, 2009 at 1:55 pm

    “Actually this term is used for a medical disorder that often depicts split personalities.”

    Schizophrenia is NOT multiple personality disorder or dissociative identity disorder. That’s a common misconception. Please don’t spread false information. Thanks.

  1. dmk On May 27th, 2009 at 5:48 pm

    some excellent uses of negative space. I’ve always loved the LSO one, never notices the baton until now. nice.

    Oh, and schizophrenic is nothing to do w/ split personalities; its about abnormalities in the way reality is perceived. It’s a common misconception. Uncle Wikipedia will clear it up.

  1. CF On May 27th, 2009 at 6:47 pm

    Nice collection.

    Please don’t perpetuate the myth that schizophrenia refers to split personalities. Those 2 conditions are real but unrelated.

  1. Sharin On May 27th, 2009 at 11:40 pm

    The “Modern Nerd” logo, not only spells modern out in a cool way, it does so while disguising the word “nerd” in it, by leaving the D and N open towards the bottom of the letters

  1. Charlie B. Johnson On May 28th, 2009 at 1:08 am

    Hi Folks…..thanks to all who stopped by to share their views over this bunch of logos.


    @ FB-EYE…you mentioned the "Hartford Whalers logo" to be here on the list. I would like you to check the Prelude of this post
    (25 Logos with Hidden Messages) where I already ahve the Whalers Logo alongwith many other clever logos.


    @ DMK, CF, Stefanie….I am sorry if i mentioned wrong details about "Schizophrenia" but at couple of places I found the same facts. I will really apprecaiate if any of you send the correct details about this disorder so I replace the content….Thnks.


    @ Aaron and Brian Cassidy….I read that LSO logo shows the conductor but didi not mention it because I think it’s not too evident. Don’t you think so?


    @ James Cready…hey dude, why did you say that "Nicholson" logo belongs to Delicious? It certainly does not belong there and I dont have much details about it other than that I discovered it on


    @ The Boss, Dr John and Orpicpixel…thanks a lot for appreciating the collection.

  1. mysticdave On May 28th, 2009 at 1:18 am

    I have to say, i noticed most of them. I used to silk-screen t-shirts, etc. for peoples businesses, clubs, etc. so i have seen many, many, logos. I do like the one with the children and the hidden dove, i love images like that, as well as the peace logo and the Hope for children logo. the negative space thing, to me, is really cool:)

  1. joyologo design shop 2.0 On May 28th, 2009 at 9:01 am

    nice logos I like “LDG Logo”

  1. Roberta Seldon On May 28th, 2009 at 9:41 am

    Awesome post!! To be honest, I thought the London Museum logo was just a big blob. Thanks for explaining :-).

  1. Lynna On May 28th, 2009 at 2:02 pm

    These are pretty cool. I like the concealed logo the best too.
    Looking forward to more!

  1. div On May 29th, 2009 at 12:08 am

    wonderful concepts. hats off to the creators.

  1. Jaspal SIngh On May 29th, 2009 at 12:18 am

    Truly, nice looking logos.

  1. Abounding On May 29th, 2009 at 12:59 am

    The Washington State University Cougar logo would have been a good one for this list. It’s one of the all-time classic collegiate logos. See it here.

  1. vinny28 On May 29th, 2009 at 2:54 am

    Great stuff my friend, I love the old Brewers logo. My brother bought that hat when we were younger because he also liked that the “M” and “B” are connected to form a glove and ball. Thx for sharing and keep up the good work!!!


  1. Julius On May 29th, 2009 at 1:50 pm

    nice logos

  1. Josh On May 30th, 2009 at 4:04 pm

    Awesome collection of logos! In my opinion, all logos should have a least some level of a hidden meaning in them. These all do this in a pretty masterful way.

    I agree, the Newman logo is genius.

  1. Nancy On May 30th, 2009 at 11:39 pm

    Those were awesome – interesting and fun to analyze. Great post :)

  1. Sayz On May 31st, 2009 at 12:08 pm

    It looks great, you can figure out so much…

  1. Marina Córdova On June 1st, 2009 at 2:30 pm

    Both “Newman” and “Society27″ logos are ambrigrams and good ones if I may say. Thank you for this fantastic post! What a great source of inspiration.

  1. Jon On June 3rd, 2009 at 12:04 pm

    I’ve always been a fan of New Zealand Post’s logo – as well as being an envelope, they also manage to incorporate NZ into it (New Zealand abbreviated).

  1. Ray Strobel On June 5th, 2009 at 10:41 am

    This is a great compilation! You should also check out the use of negative space in the logo for the Pittsburgh Zoo and Aquarium:

    The logo is in the upper left, and you really need to see a larger version of it to appreciate how everything was incorporated.


  1. Jahangir agha On June 8th, 2009 at 3:51 pm

    Very creative logos. Great find.

  1. Aarthi J Devaprasad On June 15th, 2009 at 4:20 am

    hats off to all the creative heads.It doesn’t work out for many.All the logos are mind blowing n awesome.must be in ur genes..very creative.

  1. chahat On June 19th, 2009 at 11:37 am

    good to see such creativity

  1. Color Printing On June 24th, 2009 at 8:04 pm

    I like the Minimum logo the most! It’s very refreshing. But I like everything that I saw here. They’re all very creative. Thanks for sharing them!

  1. said hassan On June 25th, 2009 at 12:25 pm

    hello i really loved the work u’ve done collecting these logos and doing this study i will translate these topics regarding logos hidden msgs into arabic and put it into my blog if you dont mind because its really helpful and should be translated :)

  1. gurukarm (@karma_musings) On July 1st, 2009 at 7:40 am

    Just found your blog thru @mistygirlph on Twitter; thank you for collecting these and the other amazing logos as well – just looking through them is such a feast for the eyes, as well as humbling(!) inspiration.

  1. J.Daniels On July 1st, 2009 at 10:56 am

    I really enjoy these posts and learning others’ perspectives on what’s in the logos. Keep em’ comin!!

  1. ivan On July 13th, 2009 at 2:30 pm

    Wrong name on minimum author!

  1. ash On July 16th, 2009 at 12:20 pm

    Great use of white space! I really like the “Peace” one.

  1. Mohsin Ahmed On July 17th, 2009 at 2:12 am

    Great! …
    i m not getting the logo of Academy of Fine art.

  1. shravan Mishra On July 17th, 2009 at 2:03 pm

    No doubt, the logos are stunning.

  1. mircindir On July 28th, 2009 at 4:01 pm

    thank you very much :)

  1. dan On August 13th, 2009 at 4:39 pm

    The white in the peace logo not only shows a dove but what appears to be a compassionate female image. With the different colors of the two individuals, i wonder if the intent was to show racial harmony.

  1. L On August 13th, 2009 at 5:17 pm

    If you liked the “Bison” logo check out the PBS kids program “Word World”

  1. cchana On August 19th, 2009 at 8:59 am

    never noticed the C in the carrefour logo before! great post!

  1. Caza Creations On August 26th, 2009 at 2:10 pm


    I think the conductor in the LSO logo is very apparent. I noticed it instantly. You say you knew about it but didn’t mention it because you didn’t think it was that evident. Isn’t that the best time to bring it to someone’s attention? If it was evident, what would be the use of pointing it out?

    In any case, I enjoy your posts about great logos. I hope you are currently working on Part 3.

  1. Dianna Wettlin On August 28th, 2009 at 2:04 pm

    This, originally drawn for Clinton’s NCAYV, is now used for the Berkeley Center for the Study of Peace and Well-Being.

    Collaboration with Factor Design, San Francisco. 2004.

  1. Dianna Wettlin On August 28th, 2009 at 2:06 pm

    Sorry, the above comment was in reference to the great Peace logo with the child’s face and the flight of the dove shown above

  1. Romain On September 28th, 2009 at 12:01 pm

    je suis francais , merci pour carrefour …

  1. Anne Baik On October 3rd, 2009 at 9:09 am

    The LSO logo also looks like the head and arms of a conductor conducting a symphony orchestra.

  1. Enas Rashwan On October 7th, 2009 at 6:06 am

    Hi Charlie, I’m enas CD, I’m asking if there any chance to work together as in my company we need to do more than 2 Logos for big companies. please send me an email let me know what do u think!!


  1. Marcos Watanabe On October 7th, 2009 at 9:15 pm

    Hmmmm. Some of them give me good creative ideas! Thx.

  1. Jeff On October 13th, 2009 at 3:52 am

    These are really creative logos.

    I like this one, used by the Arizona Diamondbacks, which shows a snake and the letters D and B.

  1. Yewa On October 13th, 2009 at 8:20 am

    Well, I see the “1″ in the 15 Rose Ave – Logo, too. If you find the “5″ & “R” working fine together, what do the “1″ think about leaving beside?

  1. Individuo On October 28th, 2009 at 9:41 am

    There’s a reversible logo for Jordan basketball shoes, with a custom typeface.

  1. dom On November 2nd, 2009 at 12:04 pm

    theres a hidden 1 in the F1 logo

  1. Trevor On November 4th, 2009 at 12:27 pm

    You have got to admire the designers who come up with these designs.

  1. Jimmy On November 25th, 2009 at 5:02 am

    great collection

  1. (25 + 30) logotipos con mensajes ocultos – Artefacto On November 30th, 2009 at 5:26 am

    [...] El otro día encontré un par de artículos bastante curiosos donde comentan, respectivamente, 25 y 30 logotipos con mensajes ocultos. [...]

  1. Jamie On December 10th, 2009 at 1:32 am

    stunning collection you have..

    in here, so many logo that i discovered have a hidden messages to us.

    at least, some of them, already revealed.
    Thanks to you.

    And of course for every designer who created that logo’s.

    Good job for collecting them out

  1. Moogle Boogle On December 10th, 2009 at 3:11 am

    There is also a Hersheys kiss located within the “kisses” part of the Hersheys Kiss logo…

  1. Desirea Helton On December 12th, 2009 at 11:12 pm


  1. joey On January 7th, 2010 at 8:05 pm

    The Carolina Panther logo is pretty unique because it is formed by using the shape of South Carolina (as the head) positioned on top of the shape of North Carolina (as the neck and shoulders)

  1. Marketing for a New Generation « The Thinking Suit On January 8th, 2010 at 4:01 am

    [...] Graphic Design Blog – This blog provides 30 examples of logos with hidden meaning. [...]

  1. Richard Limoges On January 11th, 2010 at 2:05 pm

    Re. The London Symphony Orchestra Logo.

    Hi ! I love these designs with hidden messages. In reference to the London Symphony Orchestra, in my opinion, it also represents a ‘Chef d’Orchestre’ (a ‘Conductor’ in the UK or a ‘Leader’ in the USA) moving his/her arms while directing the orchestra.

    Great job overall and

    Thank you for your work,


  1. Company Logos with Hidden Message | DrewLacia On January 13th, 2010 at 10:28 pm

    [...] source of this post is from Charlie Johnson part 1 and 2 Posted in Arts & Design Tags: company logo, graphic design logo tutorial, illustrator, logo [...]

  1. Johnny Jones On January 16th, 2010 at 5:31 pm

    the NEWMAN and SOCIETY 27 logo styles are know as ambigrams.

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    [...] Graphic Desing blog parte 2 [...]

  1. The Graphical Researcher On January 24th, 2010 at 5:25 pm

    A nice collection of styles and aesthetics Charlie!
    Proved to be a fascinating read!

  1. Noor On February 5th, 2010 at 9:47 am

    Very nice collection thks

  1. CeeM On February 9th, 2010 at 7:09 pm

    It is perfectly evident at first glance that the London Symphony Orchestra is a conductor’s head and two arms, one of which–the right–is holding a baton, that happens to contain the LSO in its flowing design if one looks closely. I think, though I may be wrong, that conducting is like using chopsticks, always done with the baton in the right hand.

  1. Peter Ohaver On February 17th, 2010 at 5:44 pm

    I think it’s funny that you said you think that no one could miss the MB in the Milwaukee Brewers’ logo, but I have never noticed that before–I am pretty sure it is the hidden part, and the glove is what is supposed to be immediately visible.

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    [...] algunos enlaces con más de estas curiosidades ¿Te gustó este post? [...]

  1. PRASHANTI On March 3rd, 2010 at 5:27 am

    i luved the modern nerd logo and got an awesome inspiration to make my own logo for my college project……………:D

  1. JackQC On March 18th, 2010 at 6:53 pm

    You should take a look at the Banque Laurentienne logo too. It’s some sort of tree to convey the feeling your money will grow. At the same time, the branches are arrows that point the top of the ladder, sort of saying you’ll be at the top and finally the middle part points to the top meaning you won’t lose it.

  1. Whitezine On March 26th, 2010 at 5:08 am

    Nice article :) Well done !

  1. uberVU - social comments On March 29th, 2010 at 5:37 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by mlane: 30 more Hidden logos to treat your eyes -The Sequel!! –

  1. Nostra On April 1st, 2010 at 4:21 pm

    Nice article, thank you.
    You could have talk about TOBLERONE logo with his hidden Bear.

  1. Yasser On April 2nd, 2010 at 11:12 am

    Awesome! Made me change my logo !

  1. Keyser Soze On April 16th, 2010 at 1:02 am

    Check out the ASTYLE logo. Awesome euphemism.

  1. Jack On April 20th, 2010 at 2:14 am

    Awesome stuff

    Need to redesign my logo

  1. Mike Yoder On April 23rd, 2010 at 7:20 pm

    The Sansa logo with the five shapes that just look like blobs spells sansa if read top right, top left, middle, bottom left, bottom right (I think that’s the order)

  1. melissa On April 25th, 2010 at 9:49 am

    The London Symphony also looks like an orchestra conductor

  1. lokesh singh On May 19th, 2010 at 4:43 am

    very good and interesting compilation
    hpoe u will compile some more………………..!!!

  1. Win Bent On May 31st, 2010 at 11:40 am

    It might be nice to mention that the “church logo” was made for one specific denomination – the Presbyterian Church (USA). Along with that, you should show the complete logo, which includes the denomination’s name in the surrounding circle. A color version would be nice. The other logos get this sort of detail; I think the PC(USA) should, too.

  1. Tom On June 7th, 2010 at 7:22 am

    The Presbyterian Church logo also includes a chalice.

  1. Jen On June 8th, 2010 at 2:22 pm

    Although it’s not as well known as some of the logos in your hidden logos series, I’d like give some props to the logo for the company that I work at, the Garvey Group. It’s a printing company, and their logo consists of two G’s that form a printing registration mark.

  1. Fred Campbell On June 10th, 2010 at 7:35 am

    Another brilliant set of logos – I feel humbled. And more than a bit talentless after seeing them.

  1. Mike On June 14th, 2010 at 8:41 am

    I think you missed a trick with the logo for the Academy of Fine Arts, I can see the ASP you refer to but I also see (from top to bottom) the letter A that you see, then written sideways is an R, then the S, then instead of a P I see a sideways T, spelling ARTS.

  1. Logomoso On June 16th, 2010 at 2:32 pm

    The 8 Fish logo is a knock off !

    This concept comes from MC Escher and has already been applied to logo design by Ivan Chermayeff a very long time ago.

    Cheers !

  1. Sian On June 20th, 2010 at 6:53 pm

    I have been told there is a hidden message in the 2010 World Cup Logo, is this true?

  1. Joe N On June 23rd, 2010 at 10:10 pm

    How about the Pittsburgh Zoo logo?

  1. lekkishx On June 24th, 2010 at 11:05 am

    I love it!!! These would really help me make up for the best logo for my feasib! Thanks guys! :D

  1. Proctor151 On July 17th, 2010 at 8:24 pm

    Have you ever looked closely at the ‘formula one’ racing logo? Its makes good use of the ‘F’ and ’1′ together using negative space. One of my favs

  1. Logos con significado oculto | Blog CBusquets On July 20th, 2010 at 2:24 pm

    [...] Encontrarás más logotipos “ocultos” en la web de Web Design Depot y también en Graphic Design Blog. [...]

  1. Steven Miller On July 22nd, 2010 at 12:38 am

    When I saw the London Symphony Orchestra logo, I did not think “the unbreaking rhythm of an Orchestra”, I saw an orchestra conductor conducting. (The L being his wand.)

  1. Pita On July 23rd, 2010 at 9:22 am

    The “MODERN” logo has another hidden message.
    Hebrew readers clearly see that the “D” and “N” are shaped in the Hebrew letter “mem מ” which is “M”.

  1. avi On July 23rd, 2010 at 1:57 pm

    hey guyz wats ’bout LG’s logo..simple but use of full creativity..

  1. Spider On August 7th, 2010 at 11:27 am

    Are you all blind? The LSO logo is clearly an embellished version of the line of the River Thames in London (as seen in the EastEnders titles)

  1. M&M On August 7th, 2010 at 4:27 pm

    amazing! loved it!

  1. Garrett On August 9th, 2010 at 1:37 pm

    There is a Nicholson that makes tools, such as hand saws. The logo could be implying that a saw has made an N-shaped cut through a material.

  1. Kristie On August 9th, 2010 at 11:00 pm

    With the Schizophrenic Logo, look likes it shows you to make you from sad to happy, since the sad face is first and the happy second :)

  1. frenchy On August 10th, 2010 at 9:44 pm

    Love these logos. Very creative! The Church logo was a chellenge for me and I like that Hope For Children Initiative most. Such a great compilation.

  1. Ping On August 11th, 2010 at 1:51 pm

    The Society 27 logo not only incorporates the number “27″ as an ambigram, it also depicts the letter “S” for “Society”, to which they add a couple quotes to form the “27″. Quite ingenious I must admit!

  1. stellargirl10 On August 15th, 2010 at 4:46 pm

    the LSO logo also looks to me like the director facing us with baton in his left hand and open right hand. see it? :)

  1. Jessica On August 16th, 2010 at 1:39 pm

    the peace sign; the white space has the statue of liberty face part in it , and it forms into a dove also. Clever, right?

  1. Scarletmacaw On August 16th, 2010 at 7:02 pm

    Very Interesting Some i noticed straight awy but other I did not know

  1. PA On August 17th, 2010 at 10:36 pm

    The LSO logo is in the shape of a conductor. That’s what’s cool. It has nothing to do with the “unbreaking rhythm of the orchestra.” The “right hand” (on our left) is a baton, the “left hand” (on our right) is his arm. Awesome logo.

  1. Saskatoon Website Design On August 18th, 2010 at 11:17 am

    I actually really like this article … this style of logo where there are hidden messages are clearly the most appealing and memorable … after seeing the arrow in the FEDEX logo it’s all I see and I’m sure to look for it every time one of their delivery trucks pass. This has assisted me in developing logo’s for my own clients so thanks!

  1. scohoe / 15 Rose Logo Featured On August 18th, 2010 at 5:30 pm

    [...] ago from the graphic design blog about Logos with Hidden Messages.  Then while reading the sequel, “30 more Hidden Logos” I noticed my 15 Rose Ave logo made the [...]

  1. Tommy On August 19th, 2010 at 7:09 am

    Check out the logo for sun microsystems (pretty clever)

  1. Yo On August 20th, 2010 at 10:53 pm

    Check this out, someone’s stealing your post, including texts (translated to spanish)….!.html

  1. jez13 On August 22nd, 2010 at 1:37 pm

    I think the London Symphony Orchestra logo depicts a conductor with his baton, rather than the flow you mention…..I may be wrong!!

  1. dpilarz On August 24th, 2010 at 1:00 pm

    check out this one for spartan golf clubs as well!..very clever

  1. IEatPuppies On August 27th, 2010 at 4:30 pm

    hey! you missed the Mexico City’s subway…
    check it’s logo here….

    the logo is both, a subway wagon and a “M” letter…

    in Mexico, subway is called “Metro”… now you understand??

    also, there’s a campaing with the phrase “TQM” (the M is the subway’s logo)…
    TQM means “Te Quiero Mucho” (I love you)… but can also be used as “Te Quiero, Metro” (I love you subway)…

    great, isn’t it?

  1. whateva whateva, i do what i want On August 27th, 2010 at 5:16 pm

    hahahahahahahahahah word that is soo cool omg that is the coolest thing ever. HOW did i not see that before?!? it’s really mind boggling!

  1. Seth On August 30th, 2010 at 1:31 am

    Schizophrenia is most definitely not MPD. Please, research first. Schizophrenia is characterized by delusions (hallucinations, hearing voices, etc.) and does not have anything to do with split personalities.

  1. njashtu On August 30th, 2010 at 4:52 am

    all the logos are perfect. great job designers

  1. tim On September 6th, 2010 at 8:20 pm

    What about citibank the hidden swastika? Anyhow good collection.

  1. tim On September 6th, 2010 at 8:27 pm

    Please excuse my first post about Citibank and the Swastika it is Chase bank that has the hidden Swastika.

  1. Jane Doe On September 7th, 2010 at 1:27 am

    You should put the tostitos logo

  1. Savin On September 8th, 2010 at 12:13 pm

    really good job… nice collection…. great job designers..

  1. Billy Farnsworth On September 8th, 2010 at 12:56 pm

    very nice Fair trade logo?

  1. Robert L. Roach On September 8th, 2010 at 1:12 pm

    Great logos! There are some really talented people out there.

    I particularly like the one for Carrefour. I shopped there quite often, but never noticed the hidden “C” until you pointed it out. Now, I just noticed that the logo for Carrefour has another clever feature: Four parts — three colored and the negative space. Nice!

  1. Geno On September 8th, 2010 at 2:50 pm

    Love the sequel, especially the bison logo.

  1. FAYUSH S YONUS On September 10th, 2010 at 10:15 pm


  1. damian On September 13th, 2010 at 8:17 am


  1. Hytekhik On September 14th, 2010 at 9:50 am

    Outstanding Job, very nicely done and inspirational too.

  1. Josephine On September 18th, 2010 at 10:40 pm

    The “peace” logo is also being used by the Greater Good Science Center at UC Berkeley. =)

  1. Dennis On September 22nd, 2010 at 2:21 am

    He forgot to mention in the Society 27 logo you can clearly see the “S” in the middle, just imagine it without the quotes you’ll see it…

  1. rajas On October 3rd, 2010 at 11:30 am

    superb thinking behind every logo salute to all……….

  1. Joshua Huff On October 4th, 2010 at 4:48 pm

    If you look at the LDG logo closer you can also see that not only does it initial LDG but it also spells LOGO

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  1. Shashi On October 9th, 2010 at 7:15 am

    Fantastic Creativity. The explanations are very clear and nobody can miss the hidden material in them. Great!!!!!!!!!!

  1. SunjayJK On October 9th, 2010 at 5:20 pm

    Thank you for brilliant selections and explanations, very useful and inspiring better design
    I would like to submit a similar brilliant Logo for inclusion in your lists, of Egypreneurs

    It’s a successful, much needed Network of Egyptian Entrepreneurs, the Tie (w/ collar denoting professionals) in the Logo is shaped like their River Nile.

  1. Alejandro On October 11th, 2010 at 5:49 pm

    society 27 logo. the 2 and 7 make an S in society

  1. longstrikemaster On October 18th, 2010 at 7:18 am

    The museum of London is really fascinating.

  1. pete On October 20th, 2010 at 4:44 pm

    The Bison logo is awfully similar to the logo used by Manitoba Tourism in the 60′s and 70′s
    which IMO was much better done:

    not that much of a coincidence considering both designs hail from Western Canada

  1. mimi On October 25th, 2010 at 12:49 am

    in the peace logo it looks like a distorted version of the head of the statue of liberty. see it?

  1. mandi On October 25th, 2010 at 12:52 am

    in the peace logo i see a blue face, and a white dove.

  1. Paco On October 27th, 2010 at 1:15 pm

    The Church “The Cross ” logo is also a person standing above the flames.

  1. tj73 On October 28th, 2010 at 3:15 am

    Chill out with the schitzo corrections.the point was made and the person, I’m sure is not a medica professional. This is about logos and graphic design, not WebMD.

  1. paco On October 29th, 2010 at 11:31 am

    Hi there.
    Great collection!
    A friend of mine (also a graphic designer) sent me your link after an e-amil I sent him when I was too surprised to ‘detect’ the bear in Tobleron’s logo…
    Now I know there are more logos like this one out there.
    I’ve made one, too :-)
    I don’t create often logos, I mostly make posters (when not designing school bags, that’s my ‘actual’ job…). I also like to give them ‘a twist’, to have something hidden within.
    How do you like my G-fish logo? I made this one for a friend’s aquaculture-salmon-farming company here in Greece.

    How about ambigram logos? I like those very much. I found out about them as aresult of seign the ‘Illuminati’ movie and the impossible logos created for it.

    Well I guess I missused your hospitality, after all this isn’t actually a comment, more kind of an e-amil, haha…sorry about that.

    Cheers Paco

  1. dana On November 9th, 2010 at 10:51 pm

    lso= in the lso logo i see a person with one arm (the left )bet and up in the air , the othe arm ( the rigth ) up and coverd in, near head, (in the middle) a head

  1. raja On November 11th, 2010 at 11:25 pm

    very amazing work

  1. john On November 14th, 2010 at 6:49 pm

    great logos also might want to check out the burton logo

  1. Ninu88 On November 18th, 2010 at 7:44 am

    Could you suggest some ways to design a new logo?

  1. satishkumar On December 3rd, 2010 at 2:52 am

    the logo were good if there are more i would like to see them

  1. Swede On December 7th, 2010 at 1:02 pm

    I Noticed in the last one, it might refer to shakespeare “To be, or no to be-that is the question” To beat or not to beat-That is the question(Question mark makes the last part.)

  1. Jomar Maceda On December 8th, 2010 at 5:18 am

    Check the TRIBALGEAR logo…

  1. carl On December 12th, 2010 at 5:51 pm

    did any one notice that yes there is a 31 in the baskin robbins logo but also 12 formed in the blue
    Now what could this mean?

  1. Ryan On December 14th, 2010 at 11:22 am

    Love the list. Some I haven’t noticed before here and some companies I don’t even know!
    These are great examples of logos full stop let alone ones with hidden meanings.

  1. Desiree Arias On December 19th, 2010 at 3:58 am

    London Museum was good

  1. JSC On December 20th, 2010 at 9:39 am

    What about the FairTrade logo? Initially it looks like a ying/yang symbol but look closer and you will see green grass and blue sky separated by a black man holding his arm aloft. I have pointed it out to several people and very few of them can see it.

  1. DID On December 24th, 2010 at 5:51 am

    I couldn’t help but notice a common mistake regarding the schizophrenia ad. Schizophrenia is often mistaken for Dissociative Identity Disorder (DID), formerly known as Multiple Personality Disorder. Schizophrenia is actually hallucinations that can be visual or audio, and while a person may hear suggestions from these voices, they do not themselves have alternate personalities like people with DID do.

  1. TC On December 25th, 2010 at 12:42 pm

    Some of these logos, and those in the previous article, aren’t particularly special in my opinion. The Nicholson logo, for example, is nothing special really. Some were good but really would be only on a par of what you’d expect any logo designer to be able to come up with. My personal favourite however is one for Shark Energy drink.

  1. TUX On December 29th, 2010 at 12:54 am

    Academy of Fine Arts:

    “The logo shows merger of the lower case letters “A”, “S” and “P”. I think the first two letters are quiet easily figured out but “P” being the shortest of the three letters is losing its legibility…what do you think?”


  1. ChileTees On January 5th, 2011 at 8:10 pm

    The Logo of the London Symphony Orchestra, shows pretty clearly a conductor holding his/her baton.

  1. Roxy On January 15th, 2011 at 3:45 pm

    Didn’t bother to read through all the responses. But if you haven’t seen the Logo for Tostito Chips before make sure to check it out. It shows 2 people eating chips with a bowl of chips in the middle of them. The 2 people are the T’s and the I is the bowl of chips on a stand. I think its brilliant.

  1. Alan On January 21st, 2011 at 4:43 pm

    Thank you, this and your previous ’25′ have given me an insight into how the designer was thinking and selling their design to their customer but it is more important that the general public connect with the logo.

    The ‘LSO’ is a world-renowned orchestra – their logo had to include the leters ‘LSO’. The design is brilliant, simple, modern, evocative, works in print and and in modern media. With foreknowledge that it applies to music I saw the path of a condutor’s baton in the air just before I saw the letters ‘LSO’. Like the mis-reference to schizophrenia, the baton would seldom make this pattern but the general public’s perception is more important than satisfying the directors, fans and experts. If others see the righthand or head of the conductor or even the Thames all the better.

    How about the worst/failed logos? British Telecom dropped their 1980s logo (..L) because it attracted slogans that reflected their dire service. IBM changed from thirteen stripes to eight – maybe a prediction of their subsequent ‘downsizing’?

    Alan (UK) – Joe Public, not a graphic designer.

  1. vijay On February 4th, 2011 at 2:18 am

    its a good collection.. lots of creativity behind each one of them…. thank you for bringing them out..

  1. Zach On February 13th, 2011 at 12:42 am

    I think that the LSO logo also looked like somebody playing a musical instrument

  1. nina ann On March 7th, 2011 at 12:24 pm

    I think that these are really good and that the concealed logo was very fascinating!

  1. Bheshma Rajam On March 10th, 2011 at 12:39 pm

    Amazing logos., I like it, because they are wonderful, joyful, educative & emergetic

  1. mrsam On April 30th, 2011 at 8:22 pm

    boston red sox logo: inside negative image of 2 B’s, one on top of the other. for their previous name “Boston Braves”

  1. MarkC On May 25th, 2011 at 3:16 am

    Does anyone know the hidden message in the standard Microsoft logo? the os seem to be linked, therefore OS = operating system, but is there anything I’m missing?

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  1. Unrage On June 24th, 2011 at 7:17 am

    For the logo that says schizophrenic it would be better to say Bipolar.. that’s when you have periods of depression and elation/mania..

  1. natym On August 1st, 2011 at 7:49 am

    LSO – london symphony orchestra … I can see CONDUCTOR (leader) of symphony orchestra …

  1. Mavos On August 27th, 2011 at 8:59 pm

    The post office symbol for the U.S.A. is a eagle and a letter.

  1. Connorama On September 7th, 2011 at 6:04 pm

    The Baskin Robins logo also has the number 12 in blue.
    Not sure if you see it but I do.
    Don’t know what it represents though?

  1. yuvaraj On September 25th, 2011 at 6:23 am

    really nice collections……………………..
    have to appreciate the designers

  1. Willy Eckerslyke On October 5th, 2011 at 5:32 am

    Nice thought provoking collection.
    The London Museum logo reminded me of a CT body scan.
    But I find the church logo rather disturbing. Robes and a flaming cross? No thanks.

  1. Jonas On October 6th, 2011 at 2:53 am

    Hmm, I couldn’t find my favourite, the Sun logo

  1. Orlando Printer On October 6th, 2011 at 1:52 pm

    These logos are very interesting. Hidden, but give some great inspiration.

  1. Harika On October 12th, 2011 at 1:21 am

    Nice collection

  1. YasTech Web Design On October 21st, 2011 at 8:05 am

    Wow, very impressive collection of logos. I especially like the Bison and Cattleyard logos.

  1. Nikki On November 6th, 2011 at 4:48 pm

    First off, I want to start out by saying that this if a very impressive list, and that I loved looking through and seeing all the clever things hidden in these logos! I liked both pages a lot, and I hope you can continue to publish more of these fun hidden logo posts.

    The other thing I wanted to comment about it’s the schizophrenia logo. Is a common misconception that schizophrenia is characterized by split personality, but that’s actually not what schizophrenia is. It’s actually characterized by hallucinations, such as seeing things, hearing voices, and excessive paranoia. These things often lead to a mix of aggressive emotions, but it doesn’t really include split personality, especially not in the same way as bipolar disorder our multi personality disorder.

  1. walt On November 8th, 2011 at 2:18 am

    The Dove in the Peace logo is also the Devil looking back at the chid. Wing tips being the horns.
    Great work, learned a lot…

  1. Blathering1 On November 13th, 2011 at 7:24 pm

    Great piece. Another clever favorite is the logo for Alpha Install which struck me how it obviously has the letters A and I, and also is an adapted greek alpha– the bull which is the first most important thing, the alpha. All in a very simple looking logo.

  1. Bob On December 28th, 2011 at 5:35 pm

    Interesting review! As identity designers our goal has always been to integrate a symbolic message within a logo/wordmark. It is the reason for the time and cost associated with identity design.

  1. bob On January 18th, 2012 at 1:38 pm

    N logo: Could be Nickleson File Co.

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  1. John Rundle On March 29th, 2012 at 11:54 am

    Check out the logo for Hospice of the Valley. They are the largest hospice in Phoenix and they have a great secret image within their logo and I always get choked up just thinking about it.

  1. Demonaidz On June 25th, 2012 at 9:34 pm

    The Peace logo shows a Man and a Woman Kissing with an image of a dove…

  1. whatsupdoc On September 21st, 2012 at 9:14 am

    They all are very imaginative and carefully thought out. One of my favourites in the badge of the 7¼” gauge Society (a miniature railway group in the UK) whose badge is a combination of two numbers 4, one inverted and offset so the slope of the front of the numbers is one straight line. The ’7′ is the combination of the horizontal of the inverted ’4′ and the down stroke is the line through both front slopes. The quarter is the upright of the inverted number and the lower number with the common angled line as the divider.The two horizontal strokes of the numbers are matched with one in the centre, effectively the tops of the two numbers, and the three show track sleepers.

  1. On March 10th, 2013 at 2:40 pm

    I write a comment whenever I especially enjoy a post on
    a website or I have something to add to the discussion. Usually it’s triggered by the passion displayed in the article I looked at. And on this post 30 more Hidden logos to treat your eyes -The Sequel!!

  1. Agam sandhu On May 4th, 2013 at 10:32 am

    Good collection. but you’ve not mentioned the F1 logo. its a really decieving logo

  1. Sara Ream On August 16th, 2013 at 7:42 pm

    The “LSO” for the London Symphony Orchestra looks like a conductor to me, the baton to the left, the head and the expressive curved arm to the right.

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