Comments on: Pepsi and Coca-Cola Logo Evolution – The Cola war continues!! http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/ An Ultimate Resource for Graphic Designers Wed, 08 Feb 2012 21:43:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brad http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/comment-page-1/#comment-18731 Brad Wed, 23 Mar 2011 23:24:25 +0000 http://www.graphicdesignblog.org/?p=1949#comment-18731 What I think is the funniest about the two is Pepsi started out red and now it's Black and Coke went from black and now is red... What I think is the funniest about the two is Pepsi started out red and now it’s Black and Coke went from black and now is red…

]]> By: Eddie http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/comment-page-1/#comment-15503 Eddie Wed, 06 Oct 2010 23:48:44 +0000 http://www.graphicdesignblog.org/?p=1949#comment-15503 I love this post. I completely agree with your assessment that companies shouldn't undergo drastic logo changes. Coca-cola is timeless. Bottom line. It represents so many things about America and American history. Whenever I hear some old man talking about sitting at a baseball game when he was a child, he remembers drinking a Coke out of a glass bottle with his ballpark frank. I hear stories like this all the time. Not once have I heard a story concerning Pepsi in this respect. This could just be me. Coke has consistency in design throughout their company, not just with the cans and bottles. Advertisements, merchandise, and so on. This creates a unity and sophistication that is unrivaled in the industry. I personally am comfortable with Coca-cola and don't feel like they've ever let me down. I love this post. I completely agree with your assessment that companies shouldn’t undergo drastic logo changes. Coca-cola is timeless. Bottom line. It represents so many things about America and American history. Whenever I hear some old man talking about sitting at a baseball game when he was a child, he remembers drinking a Coke out of a glass bottle with his ballpark frank. I hear stories like this all the time. Not once have I heard a story concerning Pepsi in this respect. This could just be me. Coke has consistency in design throughout their company, not just with the cans and bottles. Advertisements, merchandise, and so on. This creates a unity and sophistication that is unrivaled in the industry. I personally am comfortable with Coca-cola and don’t feel like they’ve ever let me down.

]]> By: Joe http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/comment-page-1/#comment-11557 Joe Sat, 08 May 2010 14:36:32 +0000 http://www.graphicdesignblog.org/?p=1949#comment-11557 I just watched a 60s movie and saw the Coke logo... still the same... free advertising for them... it should never change... plus it's the best looking logo ever I just watched a 60s movie and saw the Coke logo… still the same… free advertising for them… it should never change… plus it’s the best looking logo ever

]]> By: Evolution of the soda pop giants « Taylor:Design http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/comment-page-1/#comment-8703 Evolution of the soda pop giants « Taylor:Design Mon, 08 Mar 2010 05:11:48 +0000 http://www.graphicdesignblog.org/?p=1949#comment-8703 [...] Credit to: http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/ [...] [...] Credit to: http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/ [...]

]]> By: James http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/comment-page-1/#comment-8347 James Thu, 18 Feb 2010 11:00:18 +0000 http://www.graphicdesignblog.org/?p=1949#comment-8347 Great article. Successful brand identifyers are uncomplicated, striking and instantly recognisable. As far as the cola wars go, Pepsi are number two everywhere except in the Asian Sub-Continent and Middle East. Perhaps this is a key reason why a constant drive to re-invent their brand image has prevailed. One can draw a parallel with McDonalds and Burger King here. Burger King 'modernised' its corporate identity in the late '90s with the new logo arguably far less recognisable/iconic than the well known 'block sandwich' design introduced in the '70s. When one reflects further in this regard, isn't it interesting note how in recent years 'retro' branding has become very popular. We see airlines painting aircraft in retro liveries, sports teams reverting back to '80s style designs (esp in the NBA for example). It's almost as if organisations have realised that corporate branding in some cases has over-evolved and become excessively complex. Look at American Airlines for example - a timeless brand identity which hasn't dated and remained constant for over 40 years; then compare this with United, their number one competitor who have changed their corporate identity three times in the last 20 years. Pepsi actually got their brand right in 1973 and this identity should never have changed. Great article.
Successful brand identifyers are uncomplicated, striking and instantly recognisable.
As far as the cola wars go, Pepsi are number two everywhere except in the Asian Sub-Continent and Middle East. Perhaps this is a key reason why a constant drive to re-invent their brand image has prevailed. One can draw a parallel with McDonalds and Burger King here. Burger King ‘modernised’ its corporate identity in the late ’90s with the new logo arguably far less recognisable/iconic than the well known ‘block sandwich’ design introduced in the ’70s.
When one reflects further in this regard, isn’t it interesting note how in recent years ‘retro’ branding has become very popular. We see airlines painting aircraft in retro liveries, sports teams reverting back to ’80s style designs (esp in the NBA for example). It’s almost as if organisations have realised that corporate branding in some cases has over-evolved and become excessively complex. Look at American Airlines for example – a timeless brand identity which hasn’t dated and remained constant for over 40 years; then compare this with United, their number one competitor who have changed their corporate identity three times in the last 20 years. Pepsi actually got their brand right in 1973 and this identity should never have changed.

]]> By: Miguel A. Alarcon http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/comment-page-1/#comment-8229 Miguel A. Alarcon Sat, 13 Feb 2010 04:08:02 +0000 http://www.graphicdesignblog.org/?p=1949#comment-8229 Well I am not so glad all the changes with the Pepsi logo, but I check on the internet of some Pepsi retro commercials the first of appeaering Pepsi of the 1940's is the Pepsi Cops well the 1940's and 50's logo seems very unique but the 1973-1991 logo is a secon favorite even thugh I grew up with that logo. and offcourse I have never seen any Pepsi ads with Pepsiman well that is an ad they have in Japan. What I don't like about this Pepsi logo that we have now is that people say it looks like the Obama logo so make it more hip and more like the Pepsi that tasted for real the Throwback has the taste of what the Pepsi Cola is the true drink that is for you. What I really suggest for Pepsi is to change their logo again more recodnisable than the company that makes the Mustang car that it even has the famus swired bottle, with the unique Pepsi-Cola taste I think it is a time to look at a twist to compare the next Pepsi logo to be similar to the Ford logo well Pepsiman should drive a Mustang that the company that makes that car have a similar design with the next Pepsi logo so this makes Pepsi and Ford Mustang have something in common with the logo. Miguel Pepsi throwback is actually the real Pepsi-Cola taste that every one loves. Well I am not so glad all the changes with the Pepsi logo, but I check on the internet of some Pepsi retro commercials the first of appeaering Pepsi of the 1940′s is the Pepsi Cops well the 1940′s and 50′s logo seems very unique but the 1973-1991 logo is a secon favorite even thugh I grew up with that logo. and offcourse I have never seen any Pepsi ads with Pepsiman well that is an ad they have in Japan.

What I don’t like about this Pepsi logo that we have now is that people say it looks like the Obama logo so make it more hip and more like the Pepsi that tasted for real the Throwback has the taste of what the Pepsi Cola is the true drink that is for you.

What I really suggest for Pepsi is to change their logo again more recodnisable than the company that makes the Mustang car that it even has the famus swired bottle, with the unique Pepsi-Cola taste I think it is a time to look at a twist to compare the next Pepsi logo to be similar to the Ford logo well Pepsiman should drive a Mustang that the company that makes that car have a similar design with the next Pepsi logo so this makes Pepsi and Ford Mustang have something in common with the logo.

Miguel

Pepsi throwback is actually the real Pepsi-Cola taste that every one loves.

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