Comments on: Redesign your logos – A new approach to fight back Recession!! http://www.graphicdesignblog.org/redesiging-logos-for-recession/ An Ultimate Resource for Graphic Designers Wed, 08 Feb 2012 21:43:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Holiday Germany http://www.graphicdesignblog.org/redesiging-logos-for-recession/comment-page-1/#comment-18354 Holiday Germany Thu, 24 Feb 2011 14:30:02 +0000 http://www.graphicdesignblog.org/?p=1050#comment-18354 It seems that trend of logo designing change, now colorful, attractive and full of concepts logos take place of old simple logos & I think most of them have positive changes. Thanks for sharing interesting post. It seems that trend of logo designing change, now colorful, attractive and full of concepts logos take place of old simple logos & I think most of them have positive changes. Thanks for sharing interesting post.

]]> By: Pascal Rondeau http://www.graphicdesignblog.org/redesiging-logos-for-recession/comment-page-1/#comment-11824 Pascal Rondeau Wed, 26 May 2010 19:19:23 +0000 http://www.graphicdesignblog.org/?p=1050#comment-11824 @Guylaine Rondeau Don't you see the Pepsi Logo looks like a big smile, instead of the traditional 3-color ball? @Guylaine Rondeau

Don’t you see the Pepsi Logo looks like a big smile, instead of the traditional 3-color ball?

]]> By: Ranjit George http://www.graphicdesignblog.org/redesiging-logos-for-recession/comment-page-1/#comment-8161 Ranjit George Tue, 09 Feb 2010 17:58:33 +0000 http://www.graphicdesignblog.org/?p=1050#comment-8161 Hey, its a cool idea to bring in new logo's during recession. A new branding strategy during down turn. I am doing a thesis on this only " Change in Branding strategy of FMCG goods in changing Economy. If any one could help me. It would have been grt Hey, its a cool idea to bring in new logo’s during recession. A new branding strategy during down turn. I am doing a thesis on this only ” Change in Branding strategy of FMCG goods in changing Economy. If any one could help me. It would have been grt

]]> By: Matt http://www.graphicdesignblog.org/redesiging-logos-for-recession/comment-page-1/#comment-4755 Matt Mon, 27 Jul 2009 01:24:04 +0000 http://www.graphicdesignblog.org/?p=1050#comment-4755 These are all great examples of re-branding, but I'm not so sure it really correlates with the recession. While it may seem simple, changing a logo isn't something that's done overnight. These various switches likely took years to become a reality. I'd be more inclined to cite the various Web 2.0 and social media influences of the past five years as to why these brands are trying to connect with a younger generation in this way. These are all great examples of re-branding, but I’m not so sure it really correlates with the recession. While it may seem simple, changing a logo isn’t something that’s done overnight. These various switches likely took years to become a reality. I’d be more inclined to cite the various Web 2.0 and social media influences of the past five years as to why these brands are trying to connect with a younger generation in this way.

]]> By: Roberto Blake http://www.graphicdesignblog.org/redesiging-logos-for-recession/comment-page-1/#comment-4754 Roberto Blake Sun, 26 Jul 2009 15:06:56 +0000 http://www.graphicdesignblog.org/?p=1050#comment-4754 I'm not sure why companies feel at this time that re-branding is a valid investment. Changing marketing tactics to demonstrate direct user benefit and establish brand loyalty seems like it would be a better approach than a spiffy new "logo design" or "web design". I think today people are really more interested on spending money in a rational way, rather than a subjective one. Marketing and Advertisements that approach people in a sensible way offering a "true benefit", seems the way to go. Re-branding for "freshness" seems some what pointless from my perspective. I’m not sure why companies feel at this time that re-branding is a valid investment. Changing marketing tactics to demonstrate direct user benefit and establish brand loyalty seems like it would be a better approach than a spiffy new “logo design” or “web design”.

I think today people are really more interested on spending money in a rational way, rather than a subjective one. Marketing and Advertisements that approach people in a sensible way offering a “true benefit”, seems the way to go. Re-branding for “freshness” seems some what pointless from my perspective.

]]> By: calgary graphic design http://www.graphicdesignblog.org/redesiging-logos-for-recession/comment-page-1/#comment-4695 calgary graphic design Fri, 17 Jul 2009 19:31:26 +0000 http://www.graphicdesignblog.org/?p=1050#comment-4695 I'm not sure how redesigning your logo is fighting a recession. For most companies, it's like a fresh coat of paint, not an economic revival. I’m not sure how redesigning your logo is fighting a recession. For most companies, it’s like a fresh coat of paint, not an economic revival.

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