25 Exciting Redesigned Logos of 2008

Charlie B. Johnson | Comments 43

Like every year, 2008 also witnessed redesigned versions of many company logos; some were for the better while some turned out to be hopeless. You all will agree that “A redesign can be worth, if you get it right”, after all, a logo is the most important part of any corporate identity.

Therefore, with the year 2008 ending, Graphic Design Blog takes the opportunity to bring up some of the major redesigns of the year. As always there were winners and losers, but I want you all to share your opinions telling which redesign you think made up till the mark.

Here are some of the major re-designs of the year and remember I do not claim them to be the best redesigns, so better watch them carefully and feel free to give your word. Let’s get started…

A&E Television Logo:

Animal Planet:

Barclaycard Logo:

Best Buy Logo:

Breastcancer.org Logo

Bounce:

CNET Logo:

Discovery Channel:

Econolodge

Dubai International Airport:

Hewlett-Packard:

Anheuser-Busch InBev:

Intuit:

Mind Share:

Mouse Awards:

Ford Logo - An April Fool Prank

NFL Logo:

Quick Chek:

Pepsi:

Stop&Shop:

Wal-Mart:

Xerox

Camel Filters

Yellow Book:

So, folks start sending in your opinions to appreciate the good redesigning attempts and make rest of the companies know, how much we miss their old logos.

Anyways, let’s start New Year believing it may bring lot of success and joy for everyone.

Happy New Year!

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Posted in: Advertisement Graphics, Branding Graphics, Cool Stuff, Design Inspiration, Logo Design

This entry was posted on Tuesday, December 30th, 2008 at 1:23 am and is filed under Advertisement Graphics, Branding Graphics, Cool Stuff, Design Inspiration, Logo Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

43 Responses to “25 Exciting Redesigned Logos of 2008”

Trish December 30th, 2008 at 10:28 pm

Wow! Some big and some not so big changes! The most surprising change, in my opinion is the “FORD” logo. The past logo was around since 1912 and being such a historical icon, I think it’s a mistake to change it so drastically. A lot of boys grew up wanting to spit shine that logo on their new car! I would have loved to be a fly in the room when the designer pitched it! I wonder what Henry would have thought!

Trish December 30th, 2008 at 10:47 pm

Ooops, OK, should have read the Header Tag line by the logo before posting my comment!
The pranks on me!

Trish

Joy December 30th, 2008 at 11:27 pm

The Yellow book logo (the walking fingers) has been used by Australian Telstra for years! as a registered trademark. Wonder if they know about this?

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Jim December 31st, 2008 at 3:18 am

The Pepsi redesign looks so half-baked that I still cannot believe it’s not a prank. (The joke Ford one is far better.)

joao December 31st, 2008 at 4:27 am

I don’t like the new pepsi and ford logos.
my blog

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primalman December 31st, 2008 at 11:31 am

Um, I think that you reversed the YellowBook logos. The one you say is the new has been in use for years in the states.

And to Joy, yes they know who owns it, the US company. The ones in other countries are licensed by them, or used by companies that they own.

Tony December 31st, 2008 at 12:02 pm

C’mon guys. The Ford one is a fake, an April Fool’s Day joke.

And some of these were on a few people’s “worst” logo lists for this year, too (WalMart, Xerox, Animal Planet).

viqifrench January 1st, 2009 at 6:39 am

What a cool Before & After! Many excellent design updates, most of which I hadn’t noticed. Most of those redesigns are quite memorable. Floored by the Pepsi logo; deeply respect the subtle yet powerful repositioning of Wal-Mart’s.

Wishing you a Powerful 2009!

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Hisham January 2nd, 2009 at 12:44 pm

This is a great collection, very nice.. I think the redesign is important to match the consumer requirement.

frank January 2nd, 2009 at 3:40 pm

I think the new Xerox logo deserves the absolute worst redesign award of all time! What a piece of absolute c**p. It looks like it came out of some clipart collection in an office suite…

BestBuy is the best one in this list.

Wun January 2nd, 2009 at 7:23 pm

some went the wrong way

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Sandstorm January 5th, 2009 at 3:14 am

In general - nice updates. Ford, of course, is crappy fake and I’m sure the Yellowbook one is mixed up (the “old” one is the new one). Two big mistakes - Pepsi and Animal planet. They ruined excellent logos…

Charlie B. Johnson January 9th, 2009 at 1:07 am

Admin:

Hey folks, thnks a bunch for sharing your views and I agree with you all that most of the redesigns were disasters.

But here is smthg you need to help me with….confusion in the Yellow Book Logo. Most of my friends have commented telling me that I have reversed the new and old version of logos

Can anyone guide if I should switch the logos…I am waiting.

katecarpenter January 11th, 2009 at 9:34 pm

I HATE the new animal planet logo. I am not saying the old one was great, but the new one is awful.

Manz January 13th, 2009 at 12:31 am

I agree with Frank, and think that “BestBuy is the best one in this list.” I also think that “Anheuser-Busch InBev” is a great redesign.

The worst in my view is Animal Planet - what were they thinking!! No animal or global ref in it now! I love interesting use of typography, but this is leaving me cold.

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Jose Nieto January 13th, 2009 at 9:35 pm

Hey Charlie:

The Yellow Book logos are indeed reversed

Derek Morgan January 14th, 2009 at 9:38 am

Is Stop and Shop related to Giant grocery? I sure hope so since Giant underwent a rebranding this past year also and has the same logo. I put a link to the article as my “URI” although I’m not affiliated with the site in any way.

Roberta Seldon January 15th, 2009 at 12:26 pm

Wow, where do I begin!! I didn’t even know some of these companies had redesigned their logos… Guess I’ve been out of the loop for a while, lol. There was a discussion on another site about the Walmart change. At first I didn’t care for it too much. But after seeing it more and more, it began to rub off on me. That’s branding for you I’m sure some of the others I don’t really care for at the moment will rub off on me as well.

Kelly Hobkirk January 15th, 2009 at 10:38 pm

A lot of great work here. That Yellow Book redesign takes the cake as the worst of the bunch, with the hand now looking much more like a banana peel with no tie-in whatsoever to the product.

The Animal Planet redesign gets second worst, with a logo which, although perhaps a bit more playful, is severely lacking in memorable visual character and appears to be completely devoid of meaning.

Excellent work on the Breastcancer.org and Dubai airports logos.

Calvin January 18th, 2009 at 2:22 pm

a fan of all the redesigns…except pepsi. really don’t know why they did that

barry January 26th, 2009 at 8:18 pm

I think they’ve ruined the HP logo, it was solid and distinctive before, now it’s like any other glossy logo you see cropping up a lot now. The A

I think a lot of these redesigns have sacrificed their distinctiveness to try and look more contemporary.

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Scott January 29th, 2009 at 11:20 am

The Pepsi logo is awful

RipFish February 3rd, 2009 at 12:22 am

I’m glad I’m not the only one completely befuddled by the Pepsi logo. I’ve hated it since the first time I saw it. I think they were going for the Obama logo feel, and it just fell flat.

I haven’t seen the new Best Buy logo in use yet, but I absolutely love it. In fact, they were still using the old one on Super Bowl Sunday, so maybe the rollout of the new will come later in the year.

And call me crazy, but I feel like the Wal-Mart logo is so effective that it almost feels like it’s been around for a long time. I very quickly identify with it, eventhough it’s fairly young.

Big Slick Design February 6th, 2009 at 10:00 pm

I actually think some of these, especially the HP logo, are headed in the wrong direction.

They took the simplicity of the hp logo and kind of removed it, going for a glossy embossed kind of effect.

However, it is shiny and people like shiny.

Pierre February 8th, 2009 at 10:15 pm

The animal planet logo makes me want to punch things every time i see it. It’s everything bad about design from the early 90’s.

I wonder how much they paid some madison avenue firm to design that piece of shite.

Miss Blossom February 16th, 2009 at 4:28 am

I prefer the old NFL, fod and pepsi, but as much as I hate to say it, the camel logo and branding is gorgeous.Yellow book is a really elegant solution, I don’t see the point of the change in Bounce, it’s like ugly to mmm…ugly. Animal planet is just plain weird, almost like the office junior did it. Big improvement from Barclat and Breast Cancer Awareness. Thanks for the collection great to view.
xx

Sam February 22nd, 2009 at 11:12 am

This is great! Thanks so much. Hope it will continue.

you can get interesting post about web usability and technology on my Web Usability Blog.

Niamh February 23rd, 2009 at 7:26 am

The Animal Planet is a disaster. I love the Wal Mart one, it is so uplifting and inspiring. And Ford is a joke right? Because that would be lunacy…

rogvaiv February 25th, 2009 at 5:07 pm

concerning just graphic design issue, jsut two of the new logos are better: Discovery & Mindshare. The others looks like trendy-newbies…

Denise February 26th, 2009 at 8:52 pm

Redesigning the brand can backfire as well. The issues facing Tropicana orange juice is a good example of consumers who are very passionate about their brands. You can read about it at: http://www.nytimes.com/2009/02/23/business/media/23adcol.html?em

Just another demonstration of the power of the consumer…

Jon March 2nd, 2009 at 1:35 pm

I agree with most of the comments so far. I really love the spacial depth in the new Dubai logos, but the type could be handled better. As far as the Ford logo goes, it MUST be a joke. Ever heard of Forum Snowboards? (yeah, that logo’s taken Ford. better luck next time…)

Larry March 11th, 2009 at 10:17 pm

I think most of these remakes are for the better. Its a little twist without being earth shaking.

Brainbox April 10th, 2009 at 12:16 pm

Everyone here seems to be on the same page about the Ford logo… Well I have to agree that the old version works best and its has left an impression on my family and me greatly. (especially my dad who fancy ford to any other cars on the market)Its an extreme change for me to see it in that new look.

I guess it takes time for us to accept the change…

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