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Being a Female, What is your Clothing Style?

Let’s start off with a simple question…what differentiates a brand from a product? Any idea? Or better don’t bother thinking because whatever you say will be CORRECT! This is because brands are what consumers perceive them to be. That is the beauty of branding my friends…companies only make products, but it is YOU who make the brands!

Shortlisted Brands for the year 2010:

The Marketing Society is U.K.-based non-profit organization who bestows ‘Marketing Society Awards for Excellence’ to the top performing brand in U.K. Voting for the Top Brand of 2010 has started, and the winner will be announced in the Marketing Society Annual Conference on November 18, 2010 at Old Billingsgate, London. Since the organization is U.K based, most of the nominees are U.K brands. But all in all, the list includes many famous brands as well.

Following are 15 of the 20 nominees for brand of the year 2010:

 

1. Apple

2. Twitter

3. Aviva

Brand value: $21,143m
Country of origin: USA
Change in value: 37%
Owner: Steve Jobs
Brand value:
Country of origin: USA
Revenues: US $150 million
Owner: Jack Dorsey
Brand value:£3.63m
Country of origin: UK
Change in value: 9%
Owner: Lord Sharman

4. British Gas

5. Hovis

6. Change4Life

Brand value: £1.49m
Country of origin: UK
Change in value: 2%
Owner: Sir Robert Wilson
Established in: 1887
Country of origin: UK
Brand value: £395m
Owner: Premier Foods
Established in: 2009
Country of origin: UK
Formed by: DOH, UK
Purpose: Health awareness

7. Facebook

8. Costa Coffee

9. Audi

Revenue: US$800 million
Country of origin: USA
Stock value: $11.5 billion
Owner: Mark Zuckerberg
Brand value:
Country of origin: UK
Change in value:
Owner: Sergio Costa
Brand value: $ 5,461m
Country of origin: Germany
Change in value: 9%
Owner:August Horch

10. Nike

11. Old Spice

12. Waitrose

Brand value: $13,706m
Country of origin: USA
Change in value: 4%
Founder: W.Bowerman
Established in: 1934
Country of origin: USA
Founder: William Lightfoot
Owner: Procter & Gamble
Brand value: £1.02m
Country of origin: UK
Revenue: £5046.8 million
Owner: Wallace Waite

13. Lego

14. John Lewis

15. XBox

Brand value: $400m
Country: Denmark
Established in: 1949
Inventor: Ole Christiansen
Established in: 1864
Country of origin: USA
Revenue: £2417.4 million
Founder: John Lewis
Launched in: 2001
Country of origin: USA
Owner: Microsoft
Best Seller: Halo series
 

Coca-Cola – The Neglected Brand!!!

Although I understand that these brands were based on U.K market survey, hence they reflect more U.K brands that any other. But it was startling to see that Coca-Cola, ranked #1 brand for 2010 by Interbrand, not making the list of nominees in the Market Society Awards. Coke has been the top performing brand in terms of brand value for the past decade (2001-2010). And it really deserves to be on the top spot with a brand value of $70,452 million.

What is YOUR #1 Brand?

Nevertheless, I would like you guys to rank your favorite brands with us. Which brand should be the #1 brand?
 
 

Author Charlie B. Johnson

has written Posts 388 .

  1. shenoyjoseph On October 29th, 2010 at 1:09 am
    1

    twitter is more used for social media for promoting websites,products etc

  1. Printing Bromsgrove On October 29th, 2010 at 1:52 am
    2

    Awesome logos, I am also looking that kind of logos. Thanks for sharing us. I am waiting for your new updation.

  1. Smashing Buzz On October 29th, 2010 at 2:17 am
    3

    useful information you sharing. thanks

  1. Cindy Auligny On October 29th, 2010 at 2:45 am
    4

    Woa~ Coca-cocla! Let’s coke. Its logo is the legend of legend. Love it!

  1. rishabh On October 29th, 2010 at 4:00 am
    5

    how come Steve Jobs own 3 major brands? With exactly same brand value? I think its some mistake.

  1. elinix On October 30th, 2010 at 12:14 am
    6

    Apple is king.

  1. Best Website Designer On November 2nd, 2010 at 6:09 am
    7

    I would support Apple and Twitter.

  1. Artista Plástico On November 3rd, 2010 at 1:03 pm
    8

    Apple and Coke do it for me :)

  1. Rick Mainstreethost On November 4th, 2010 at 12:13 am
    9

    Great logos!
    Brand recognition is key, you need to get your logo seen by as many people as possible. All these logos have no problem with recognition.
    Nice work!

  1. Wac Design On November 7th, 2010 at 3:39 pm
    10

    I think there’s some key players missing here but Apple certainly has less is more thing going on.

  1. design girl On November 8th, 2010 at 12:58 pm
    11

    its amazing how even such visually simple design can be worth sooo much money. Like the facebook logo. Its simple but making millions and its recognized world wide.

  1. shaan On November 22nd, 2010 at 12:44 pm
    12

    apple is best

  1. Castors On January 12th, 2011 at 8:17 am
    13

    off course Facebook and apple


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