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Minimalist logo designs are preferred more by graphic designers because of their ease and simplicity. But the difficulty in designing simple logos is to incorporate an effective message within the design. This can be achieved either through the technique of negative spacing or by interweaving the symbol within the typography.

But sometimes…too simple becomes too complicated. Some of the greatest brand identities have logos with hidden messages. For example, the FedEx logo, designed by the famous logo designer Lindon Leader, appears to be a simple and straightforward. But on close examination, you will notice that there is an “arrow” between the “E” and “x” that signify the company’s aspirations for progress.

Simple Hidden logos
 
Similar is case with the Toyota logo. Many of you might not know that the letters T, O, Y, O, T, A are found within the TOYOTA emblem.
Complex Hidden logos
 
Following is a collection of 24 intriguing logos that look simple but contain a complex message. See if you can find what hidden the messages are in these logos.
 

1. Logo concept

Simple Hidden logos
 

2. Lantex Transfer

Complex Hidden logos
 

3. Kolner Zoo

Simple Hidden logos
 

4. Interduo

Simple Hidden logos
 

5. HIDE

Simple Hidden logos
 

6. Hidden Cork

Complex Hidden logos
 

7. Helping Hands For Pets

Simple Hidden logos
 

8. Games for Children

Simple Hidden logos
 

9. Fiska

Complex Hidden logos
 

10. ELECTRIC

Complex Hidden logos
 

11. Effective sports

Complex Hidden logos
 

12. Countercurrent

Complex Hidden logos
 

13. Child of the king

Simple Hidden logos
 

14. Bullet

Complex Hidden logos
 

15. Blanco’s Construction

Complex Hidden logos
 

16. A_MAZE_ING

Complex Hidden logos
 

17. Zoorganic

Complex Hidden logos
 

18. Screw

Complex Hidden logos
 

19. PIE (Pi)

Complex Hidden logos
 

20. Pengu Constructions

Complex Hidden logos
 

21. ONE UP

Complex Hidden logos
 

22. NO ONE

Complex Hidden logos
 

23. Neolica

Simple Hidden logos
 

24. Negavite Way

Complex Hidden logos
 

"Which of these logos were hard to comprehend? Which ones do you think were the best?"

 
 
 

Author Charlie B. Johnson

has written Posts 388 .

  1. DesignSmash On July 2nd, 2010 at 2:29 am
    1

    24 intriguing logos – When simple becomes complex!…

    Thank you for submitting this cool story – Trackback from DesignSmash…

  1. Nigel On July 2nd, 2010 at 5:55 am
    2

    The only one I haven’t been able to see the hidden message on is the “interduo” one. I think the pengu and no one logos are the ones that hide the message the best.
    Overall i like the Fiska one the best

  1. Kila Morton On July 2nd, 2010 at 9:32 am
    3

    Personally, I love No One and Amazing. I love how No One is just a bunch of numbers arranged in a creative way really – 2,3,0. It makes you think about how the simplest things can be turned into something more complex and creative. I tried to figure out what Amazing was before I actually looked at the title, but I couldn’t figure it out. However, after seeing the name, the logo made perfect sense. It doesn’t seem to be as clear initially as some of the others, but I still like it for its creativity.

  1. Shirley On July 2nd, 2010 at 1:51 pm
    4

    I’m not sure about One Up. Unless I was trying too hard :)

    Love Hide and No One. Electric is cool too.

  1. Douglas On July 2nd, 2010 at 7:51 pm
    5

    Negative or Negavite?

  1. 6

    [...] 24 Intriguing Logos – When Simple Becomes Complex! – Graphic Design Blog [...]

  1. charly On July 5th, 2010 at 2:42 am
    7

    I love the HIDE logo.
    Simple, abstract and in the context at the same time!

    I did not find anything special in the INTERDUO logo, can someone en-light me?

  1. 509 Media On July 5th, 2010 at 12:03 pm
    8

    HIDE is a cool looking design. Simple and does what the name implies… Hides the D

  1. David On July 6th, 2010 at 2:52 am
    9

    I think the FEDEX logo is a classic, it’s an important part of any business to portray the correct message of what the company is all about. The negative way logo is also nice and clean.

    Nice article, thanks for posting.

  1. Baris tosun On July 6th, 2010 at 3:35 am
    10

    Lantex transfer, hide, neolica and negative way were my favourites. I guess the screw logo was intentionally rude.

  1. Atlanta Graphic Designer On July 6th, 2010 at 4:53 pm
    11

    Some of these are really great and are done gracefully. I love the Hide concept too. But others I feel could use a little simplifying since they use too many elements and are a bit over the top.

    Thanks for the inspiration!
    Lou

  1. Leah | My Postcard Printing On July 6th, 2010 at 8:58 pm
    12

    Hide is cool but i’m not sure if it’ll work if the color was inverted. Counter Current and No one logos are also nice and witty, but I have to give it to FedEx. It’s striking and very memorable. As David said, it’s a classic.

    Cool article. Thumbs up!

  1. Behzad On July 7th, 2010 at 9:21 pm
    13

    An average person does not see all the hidden messages in most logo’s. What is important is that the logo is kept simple. To me the FedEx logo was great to begin with, before you even pointed out the Arrow. Still my perception of it did not change.

  1. truereligion On July 7th, 2010 at 9:58 pm
    14

    The TOYOTA is my love.

  1. Charlotte On July 8th, 2010 at 1:58 pm
    15

    I don’t understand what the hidden meaning to Interduo or oneup is. But the are some really imaginative designs here. I think my favourite would have to be Zoorganic although there all pretty creative.

  1. SJL Website Design On July 9th, 2010 at 8:37 am
    16

    Wow, I am really amazed by so many of these logo’s, So innovative and inspiring!!

    looking forward to designing my next logo now!!

  1. Aisha On July 14th, 2010 at 6:40 am
    17

    Yeah, i must say superb collection, it has been great to see this. As we know company is recognized by it’s own logo which must be very unique and well created. I had seen all this Logos and find it really very impressive.

  1. Cheap paper On July 14th, 2010 at 8:39 am
    18

    They are actually really, really good, you would really need to be clever to make them sort of logos. :)

  1. Cheap paper On July 14th, 2010 at 8:41 am
    19

    I like the McDonalds logo best :)

  1. Mark Fitzpatrick On July 15th, 2010 at 1:45 am
    20

    Zoorganic kind of looks like the wolf and horse are about to kiss. What sort of strange/mythical children would those two create if those majestic creatures came together one magical night? I had a really cool logo done for my photography business that did not involve intra-species mating which, in my experience, is a deterrent for business.
    -Mark

  1. Tims logo goods On July 17th, 2010 at 4:42 am
    21

    It proves again that the simplest design is also the best and most complex. The Toyota logo is a fine example of this.

  1. Johnny Website On July 20th, 2010 at 3:15 pm
    22

    Of all the years of looking at the FedEx logo, I never noticed the arrow in the negative space until I started reading about negative space design and it was used as an example! I do love the logos that are both simple and clever. The “HIDE” example is fantastic. I admire the creativity in these logos, particularly with regard to using the negative space effectively. Guess that’s what I am a copywriter/SEO and outsourcer of design!

  1. vivek On July 21st, 2010 at 6:45 am
    23

    Concept is too good…Logos are also good…Please publish this types of logos again…. Thanks….

  1. Leslie Anne On July 30th, 2010 at 7:50 am
    24

    GREAT POST!!

    Simply awesome ;)

  1. Adam Sturm On August 3rd, 2010 at 10:16 am
    25

    Excellent post! I look at logos all the time and have seen dozens of posts like this, but this is the first one I’ve seen in awhile that has a bunch of new logos I haven’t seen before. Thanks!

  1. Jeff Walton On August 13th, 2010 at 6:11 pm
    26

    I love this post!

    The double meaning in No One is absolutely genius and the FedEx logo is a staple in all logo conversations. Just my opinion, but hammers are used in too many construction logos.

  1. suzzndean On September 1st, 2010 at 5:31 pm
    27

    I LOVE the logos with the animals! SO creative. THX for a great article!

  1. Michael Taylor On September 17th, 2010 at 3:28 am
    28

    For Number 16.Amazing, it took me few seconds to realize the word inside the maze. I think it looks a little bit too complicated. I personally like number 10 ELECTRIC. Simple and classic looking. I enjoy looking at intriguing logos like these. Although simple, but makes you wonder and think before getting the message and hidden images. With that kind of logo, you stand out from your competitors. Talking about logo design, it is important for me to thank Logo Design Creation for giving my company a professional look. Everybody love’s the logo. Logo Design Creation will always be the first company I will look to for all of my start up business needs. The Fast Service and great Revision Process. Wonderful Prices! No improvement need! Everything is Simply great! Bravo!!

  1. nicole On November 15th, 2010 at 6:24 pm
    30

    COMPLEX?? HAAHAHA I MAKE COMPLEX LOGOS…THESE LOGOS ARE JUST AS SIMPLE AS ANY OTHER SIMPLISTIC, COP-OUT TYPE LOGO…THEY HAVE THEIR PLACE BUT LOGOS ALWAYS LOOK LIKE IT TOOK 5 MINUTES TO MAKE….THE LOGO I AM WORKING ON NOW INVOLVES A GLOBE, VINES, ABBREVIATIONS OF SERVICES PROVIDED BY CLIENT (NINE OF THEM) PLUS I HAVE TO ADD THE NAME ACROSS THIS GLOBE, VINES, ETC….AND LET ME TELL YOU….ITS REALLY COMPLEX!!!

  1. Barbara On December 30th, 2010 at 12:11 pm
    31

    The best logos take time to see all the elements. I love the hidden cork logo. Amazing.

  1. Ran On March 1st, 2011 at 4:47 pm
    32

    Great post!
    Fiska and Electric are stunning.

  1. Poonam On June 9th, 2011 at 11:17 pm
    33

    It always fascinates and inspires me to see such brilliant logos.
    I love logos with hidden and clever ideas that reflect the company.
    Wish I was so brilliant but one day I’ll get there. Iunderstand that the
    Trick is in the simplicity but still to be able to create and see complexity in simple is something to be proud of

  1. Graphic Design Sheffield On March 1st, 2012 at 5:28 am
    34

    I like no. 5 – Hide,
    but other than this they all seem way to over-engineered, too obvious and too cluttered.

  1. Revolution Inc York On January 14th, 2014 at 6:16 am
    35

    Hide is a good one.

    I thought ‘No One’ was a bit average until I saw what they were doing with it. Very clever, I like that one a lot.


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