Graphic Design Blog

Logos…The world seems like a colorful pastry with all these lively emblems all around us. No one can deny the fact that a proper logo is one of the simplest ways to create brand recognition because a visual symbol is more memorable than words.

However, when you notice these emblems, you will notice some icons and symbols which are used most repeatedly in today’s logo designing. I have listed few of them and the impact they leave on the viewers mind.

Swoosh:

Although the Nike swoosh is one of the oldest and most recognizable logo of the world but nowadays also designers add swoosh to their designs to give it a trendy and contemporary feel and make people remeber it for ages.

Logo for a Resort

Logo for an Italian School

Arrows:

Stylized arrows are always found to be a part of successful logos as they give a sense of motion and forward thinking.

Logo for an Enviromental Company

Logo for a New Church

Globe:

To add a universal feel to a logo, designers prefer adding a sign of globe which gains worldwide recognition for your brand/product.

Logo for an Online ThinkTank

Worldwide Logistics Provider

Human/Cartoon Figures:

Human and cartoon figures help conveying a brand message effectively, telling the customer what positivity it can bring to one’s life.

Logo for a Dairy Farm

Logo for a Pastry Shop

Crests:

We get to see crests very often in designs, which display or describe arms and badges. Logo designs with crests define the steadiness and stability of a company.

Logo for a Football Team

Logo for a Yearly Concert

Hearts:

Heart, is the most overly used icon in logo designing and after tat successful New York Logo by Milton Glaser “I Heart NY”, this symbol became a must ingredient for logos.

Logo for Italian Kitchens

Logo for a Foster House

Spirals:

Funky spirals in logos make a logo look more stylish and fresh. These spirals make the logos more attractive for viewers.

Logo for a T-Shirt Brand

Logo for Pharmaceutical Company

Pixels:

The molecular effect is used in logos to express technological and computing aspect of a company.

Logo for a Software House

Logo for Designing Company

Wings:

Showcasing angels and birds in logos with wings express freedom and progressive nature of company.

A Music Label

An Italian Fashion Company

Tree:

To make a logo leave a positive and energetic impact on the viewers mind, a designer uses symbol of tree or leaf. It helps them trust you product and credibility of your company.

Event Management Company

Logo for a Designing Company

So guys, do you agree with me…don’t you think these symbols/icons are used too often in Logo Designing and seem to stay here for many years to come.

If you think you can add any symbol to this list, you are more than welcome.

Posted in: Design Inspiration, Logo Design

This entry was posted on Wednesday, October 15th, 2008 at 3:48 am and is filed under Design Inspiration, Logo Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.