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Being a Female, What is your Clothing Style?

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  Although brands are meant to be renowned and famous but there are some drawbacks to fame. When you are on top of the ladder, you are the center of attraction. Therefore, each and every step of famous brands is under immense scrutiny. Especially, if they make any mistake, it is graciously exposed and hyped by people and media. ...

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  We all are familiar with the terms print media, electronic media and online media. We have even heard of social media as well. But ever heard of democratic media? This is one of the most evolving concepts affecting the fate of many organizations and famous brands alike. Since graphic designers play a vital role ...

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Let’s start off with a simple question…what differentiates a brand from a product? Any idea? Or better don’t bother thinking because whatever you say will be CORRECT! This is because brands are what consumers perceive them to ...

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  Ever wondered how great names like Nike, Mercedes and Google come from? Did they just pop out of nowhere? Or was there a premeditated strategy behind their evolution? I remember reading this great quote by Thomas C. Haliburton “Nicknames ...

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  For those of you who have not come through my earlier post on ‘Rebranding cost of famous brands’, here is a preview of what this post is about. A few weeks ago, I did a post that featured the costs of rebranding famous brands like PEPSI, BP and Accenture. I received an overwhelming response, ...

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  Famous brands are not built in a day. They take years of hard-line marketing and promotional efforts to build. The cost of branding famous brands reflects the amount of work included in establishing a corporate name. There is always a certain history attached to prominent brands. ...

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  We all know giant multinationals and famous brands invest heavily in their brand identity design. But most of the time costs incurred are kept a secret. Bear in mind that a rebranding cost is entirely different from the cost of a logo redesign. A complete rebranding includes changes to the logo design, package ...

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