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Making Unforgettable Logos – Traits of logo designing!! |
| Charlie B. Johnson |
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"We all want to look different and this makes us all the same"
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I am sure all my friends reading this post will agree with the quote but let me tell you how I relate it with logo designing. On asking a client’s basic requirements for his logo design “unforgettable, impressive and creative”; are few descriptive words you always get to hear. Certainly, we all want our logo to be recognized among the bunch of other emblems but do you exactly know “HOW” to achieve this target?
Yes, I mean to ask if anyone knows exactly that which feature of a logo design makes it successfully memorable….it’s simplicity, icon, tagline, colors, repeated branding? Every logo designer works with a different approach to make a logo design successful. Today, let’s share with each other, that which type of logos become "hard to forget"
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Simplicity:
Many people think that frilly decorations in logos attract more customers but world’s most famous logos are amazingly simple. Without any flair, swirly typefaces and decorative icons, they are on the top. The mesmerizing “Google” logo with a simple word mark and the classy “Nike” swoosh are ruling the logo design world from centuries. There are many other examples of such logos which have won thousand of hearts with their simplicity and minimalism. Without any major graphic contributions logos like apple, target, IBM are classic examples of simple logos.
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Color:
Its human nature that an eye never skips a colorful vision therefore mostly people prefer having vibrant logos. Certainly, colors make the logos more appealing and welcoming. The rainbow colors of “Apple” logo prove that unique use of color play an important role in making a logo hit.
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Unusual shaped icons:
Whenever we see something extraordinary, it’s hard to ignore. Therefore, we try using unusual icons and shapes for our logos so that people recognize them among so many other logos. A logo that uses strange shapes, symbols and colors is imprinted in our minds and we don’t forget them in the long run.
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Conceptual approach:
Lately, logos are seen getting more conceptual and intelligent. I have seen clients telling their logo designers that the logo should capably deliver company’s aims and targets. With the growing awareness of conceptual art, viewers have also started admiring clever logos. They enjoy the logo more if there is something more than a simple icon or a plain symbol.
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Interesting Graphics:
Advancements in Graphic Designing has introduced amazing logo trends to the world. Gone are the days when the logo use to say name of the company and a punching tagline, in clean fonts. Now, the designers use amazing graphic design tricks to make a logo exceptional and appealing for the customers.
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Repeated Branding:
There are few companies which aggressively brand their logos and it becomes hard to forget them. These corporate brands follow the marketing strategy of “the more you see a logo, the more likely you are to remember it.” You must have noticed many logos which you get to see easily on every online logo gallery you visit. It is believed that sufficient strong web presence greatly contributes in making a logo memorable and famous. |
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Your turn to talk:
You must be thinking there was nothing new regarding logo designing in this post but to claim the main reason of a successful logo, it was important to list all these features. I will really appreciate if you all share your views telling which of the above given features, you think plays the most important role in making a logo design successful?
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Posted in: Design Inspiration, Logo Design, Logo Trends, Tips for Graphic Designers
Colectivo Bicicleta | September 29th, 2009 at 11:21 am
Muy buena recopilación de logos, muy inspiradores. Saludos desde Bogotá