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A couple of weeks ago, I enlightened my readers on the controversial Big Ten Logo redesign. Following severe criticism by the Big Ten fans, several contests were launched to re-redesign the logo. One of the most actively participated was the Unofficial Mycroburst Contest, with prize money of $500.

Within days, more than 1000 entries came in from numerous talented graphic designers. The contest has come to a grand finale, with the best 5 entries up for polls. The winner will be decided by a public voting. Here are the final designs with a brief description of the concept behind each of them:

 
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Logo #1 – Designer: Anthronx

The designer has innovatively replaced the letter ‘R’ with the number “12” in the word.

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Logo #2 – Designer: Aerey

The designer has tried to emulate the previous Big Ten hidden logo concept by creatively hiding the number “12” in the logo.

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Logo #3 – Designer: Tensix

This is yet another unique way of incorporating number “12” in the logo. If you turn your head to the left, you will spot number “12” within the letter ‘N’.

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Logo #4 – Designer: Atscherne

The crest style of this logo gives a “sporty” feel to the design, considering the company.

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Logo #5 – Designer: Logozone

In a completely different approach, the designer has used 12 stars to denote the number of playing teams in the Big Ten.

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Official BIG TEN Conference Logo

In order to create a fair competitition, the current logo redesign is also included in the voting.

 
So whether you’re a Big Ten fan or not, you can join in the voting to tell which of these logos maintain the name/history of “Big Ten Conference” and deserve to win the $500 prize money. Vote NOW!
 

Author Charlie B. Johnson

has written Posts 388 .

  1. Todd On January 28th, 2011 at 12:48 pm
    1

    I vote for design #4 by Atscherne. There are others here that are more visually pleasing, and others are more creative. But from the end user’s perspective, they need a logo that clearly conveys their message. Design #4 by Atscherne is the only one that tells me that this is a sports logo and not a new internet startup. It is bright and modern, yet still looks traditional. The text “Big Ten” is prominent without being overwhelming. One of the first things I learned as a GD student was that a good logo will fit within the space of a dime and still communicate its message. The long horizontal logos fail that test.

    Great submissions!

  1. TOlki On January 28th, 2011 at 2:53 pm
    2

    Its incredible how much they suck, honestly!!!

  1. Andrew Heath On January 28th, 2011 at 3:31 pm
    3

    In all honesty, #1 is probably my least favorite out of the top 5. I’m really diggin #5 and #3.

  1. Bob On January 28th, 2011 at 3:50 pm
    4

    My vote goes to number 4. It’s the least creative but the only one with enough polish to launch as is.

  1. Tricia On January 28th, 2011 at 5:15 pm
    5

    I vote for number two (#2). I think they are all more interesting than the official redesign, but for me number two is a nice presentation of the lettering, the nearly hidden “12″ that becomes obvious once your eyes pick it out. The same with number one (#1) once I saw the “R” being represented by the “12″ it became clear, but for some – who may lack imagination – I think it might be confusing. Number three (#3) is cleaver and interesting, but again some will never “get it”. Numbers four and five both convey the sporting event feel much better than the “official” redesign. I think #5 would be a close second place. I could see that being used in video graphics streaming across the screen. Good luck to all.

  1. Free Vectors On January 29th, 2011 at 3:33 pm
    6

    I really like Aerey’s Logo #2.

  1. K PIndzola On January 31st, 2011 at 8:55 am
    7

    Your description doesn’t point out that there are 12 stars in #4. I’m going for #4. I like its sport emblem feel. Any one of these would be significantly better than the current logo. Kudos to all of the entrants!

  1. jenny On February 23rd, 2011 at 6:52 pm
    8

    I would have to go with #4 and #5. I like the use of the stars. 1,2, and especially 3 is a bit too gimmicky for my taste. A nice look at different approaches to the same design problem.

  1. QIS-PRINT-NYC On February 23rd, 2011 at 9:54 pm
    9

    I really like number 2

  1. Theraisa K On February 25th, 2011 at 8:41 am
    10

    What do all the runner’s up receive for their efforts in the contest?

  1. pouya golestaneh On March 8th, 2011 at 4:04 pm
    11

    I vote for design #2 i save it on my memory for ever .,.,.


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