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30 Creative Minimalist Print Ads – Say more with less!

The advertising world is packed with creative ideas and imaginative advertisement messages. The job of an advertiser is to effectively persuade the target audience into buying a certain product or service. Creative ads are the ones that have the power to sell. But there is a vast difference between generating a TV ad and producing a print ad.

Print ads are hardest to execute because of the lack of space and freedom. Within a limited domain, you need to effectively place your message to the target audience. Hence, minimalist and conceptual print ads are helpful in serving the cause perfectly. In a print ad, less use of graphic design can yield more substance to the copy. This is where the services of a talented graphic designer come in handy.

Following are 30 of the most stunning minimalist print ads that say more with less.


ATM (Azienda Trasporti Milanesi)

The pieces of a puzzle show two people connected with each other, denoting that ATM is ‘connecting the city’.

McDonalds – Wi-Fries

McDonald’s fries are shaped into Wi-Fi sign to show love for free Wi-Fi.

National Environment Agency Singapore

To highlight to Singaporean smokers that from July 1st 2007, smoking inside pubs, clubs and restaurants is prohibited.

Alka Seltzer: Chicklhouette

This minimalist ad of an antiacid medicine shows that the pills can digest a whole chicken.

MTV Networks: Black Ribbon Michael Jackson

Wonderful minimalist ad by MTV, showing a ribbon shaped into Michael Jackson’s legs.

CNN: Net

The spider web in this minimalist ad signifies that ‘No story gets away’ from CNN.

CARE Austria: Earthquake

An earthquake effects more than buildings. The graph shows that it affects average incomes too.

Columbia: shades

The commercial titled shades was done by Prolam Y&R Santiago advertising agency for COLUMBIA (FORUS Company) in Chile

Albert Dali Naming Consultants: Corn-net-toe

For names that make you think. This add creatively spells out the word “Cornetto”

FedEx: Statue of Sugarloaf

This ad shows a brilliantly colored Statue of Liberty with the FedEx purple and orange colors.

Financial Times: Paratrooper

The minimalist ad communicates that “Some tools aren’t a luxury. We live in FINANCIAL TIMES.”

The Green Ant: Minimalism

Minimalism is the art of continually removing things until all you have left is beauty.

MasterCard Canada: Darkness

The darkness ad exhibits the importance of blind people. To them darkness is priceless.

Hut Weber: Hitler vs. Chaplin

The ad tries to communicate that it’s the hat that is different between Charlie Chaplin and Hitler.


This minimalist ad creatively shows the face of a dog and a camel merging to make a “JEEP”


Kapiti is a designer Ice-cream that is indicated by the vibrant graphic design created by the melting purse.

Kit Kat: Bench

The bench is made of Kit Kat, signifying that you ‘Have a Break with a Kit Kat’.

Nestlé Kit Kat: Vuvuzela

The ad shows the controversial horn used in FIFA World Cup 2010, communicating ‘Break a vuvuzela, have a Kit Kat’.

Lego: Tank

This minimalist ad communicates that LEGO toys can create real objects. The shadow shows a tank.

Levis Slim jeans:

This minimalist ad communicates that the Levis Jeans just couldn’t get any slimmer.

McDonald’s road

Did somebody say ‘M’?

McDonald’s: Medium size

McDonald’s in Israel changed the menu to much less calories and fat. The M sign denotes the ‘Medium size’.


The ‘Extra  Hot peri-peri’ Nando’s is so hot, it can put a hole in a chair.

Pepperoni Coke

Pepperonis are shaped into a Coke bottle on Pizza Hut’s new pizza.

Pilot pen: Mummy

Pilot pen is so water resistant that when written on dinner plates, it won’t wash away.

Profilo XXL Refrigerator: Lost Vegetables, Tomato

The 566 liters XXL refrigerator is so large that vegetables get lost in it.

Wite-Out spec:

The funny resignation letter amendment shows that this correction fluid is ‘For Big Mistakes’.

The support centers union for victims of assault

The use of negative space is this ad creates hand of a criminal (in black) holding the neck of the girl (in white).

Tzomet Sfarim Bookstore: Faceabook

This ad communicates that people should disconnect from Facebook for a while and read a book.

Volkswagen Snow Tires: Crystal

Volkswagen snow tires service have improved grip in winter.
Which of these minimalist print ads do you think says “more with less”?

  1. Peter On September 7th, 2010 at 2:33 am

    very nice list….they are really you said”say more with less”…thanks for sharing

  1. JohnDale On September 7th, 2010 at 3:28 am

    The FedEx: Statue of Sugarloaf ad is the Statue of Liberty and that of Jesus Christ in Brazil. Denoting the fact that FedEx has a very wide coverage.

  1. João Alves On September 7th, 2010 at 6:41 am

    Pilot Pen (Mummy), Hut Weber (Hitler vs. Chaplin), MTV (Michael Jackson) and Kit Kat are really fabulous. My favourite will be maybe the Kit Kat one with the vuvuzela.and maybe the Lego one for all the ideal that comes above about the simplicity of the bricks that can do infinite things!

  1. Bowie On September 7th, 2010 at 8:28 am

    I’m pretty sure the MasterCare ad was geared more towards the hangover that many have on New Year’s Day (after partying New Year’s Eve), not towards the blind and that their darkness is priceless. Just a heads up, otherwise a great list!

  1. Bowie On September 7th, 2010 at 8:29 am

    I’m pretty sure the MasterCard ad was geared more towards the hangover that many have on New Year’s Day (after partying New Year’s Eve), not towards the blind and that their darkness is priceless. Just a heads up, otherwise a great list!

  1. Manz On September 7th, 2010 at 5:48 pm

    I really love the aesthetic of “CARE Austria: Earthquake”… although the subject isn’t the most uplifting - result is fitting.

    My pick of the bunch would be the Jeep graphic as I just love visual tricks like that.

    Great post.

  1. Ellen Turner On September 7th, 2010 at 8:30 pm

    I like Faceabook, volkswagen ties, and I love the ice cream ones! Very clever!

  1. Ellen Turner On September 7th, 2010 at 8:31 pm

    I meant tires…..tu

  1. Steve On September 8th, 2010 at 3:52 am

    Its got to be the Michael Jackson legs and the wi fir - genius

  1. Anders On September 8th, 2010 at 4:06 am

    Yeah, what “Bowie” said. You might wan’t to check that Mastercard Ad once more!
    …but like he said, great lite!

  1. Matin On September 8th, 2010 at 4:28 am

    They were amazing

  1. sooki On September 8th, 2010 at 9:07 am

    very nice and effective. they are all well executed. love the mcd’s medium.

  1. Miodrag Ristić On September 8th, 2010 at 5:33 pm

    “FACE A BOOK” - Intelligent and Effective! (But is it SUCCESSFUL?)

  1. Abner On September 9th, 2010 at 1:29 am

    I think that the ads says “more with less” is: “The support centers union for victims of assault”, because only have two shadows and two colors (white and black) and I think that this simple characteristic help enough for can get much public attention. However, the most creative I think that is the JEEP ad, because is curious how the two animals (wolf and camel) with their snout join can draw the JEEP vehicle. But my favorite ad is the Pizza Hut, because the bottle made of pepperoni is very creative to show the relationship of both companies in the same business (Coca-Cola & Pizza Hut).

    Greetings to all from Puerto Rico!

  1. Dave Young On September 10th, 2010 at 7:28 am

    I really like the McDonald’s wi-fi french fries because it quite effectively communicates a second message in the simplest possible way. Nice list.

  1. Viktor On September 11th, 2010 at 11:41 am

    I think the author made a mistake with the description of the FedEx ad. That’s the Statue of Liberty and Brazil’s Cristo Redentor, not just the Statue of Lliberty

  1. Sealion On September 12th, 2010 at 12:17 pm

    You might want to actually read the American Express ad lol…

  1. Sealion On September 12th, 2010 at 12:18 pm

    Also, the LEGO ad is just displaying how it promotes imagination in kids, not really what you can create. Cool ads though!

  1. BosBlom On September 13th, 2010 at 2:12 am

    Seriously… did no-one get the Nando’s Ad : What burns on the way in…burns on the way out..
    I also agree that the Mastercard ad needs rethinking.

  1. JATetro On September 13th, 2010 at 12:18 pm

    Did anyone else notice in the black and white ad that the hand appeared to move further into the neck of the woman? I don’t know if that was on purpose but it really gave me a bit more of a shock than I expected.

    The Hut Weber and the CARE also had very good symbolism.

    I would have liked to see the FEDEX arrow somewhere in that logo of the two Statues.

    Excellent ads for the most part.

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  1. Patricia On September 14th, 2010 at 1:31 pm

    Pardon my ignorance, but can someone explain the Colombia ad to me? I didn’t get it!

  1. Carol Jaewll On September 14th, 2010 at 7:57 pm

    The ass-buse center site was striking ( no pun intended) Simple and to the point. Almost hounting.

  1. Getty Image Office Philippines    On September 20th, 2010 at 12:14 am

    Fantastic collection. McDonald’s comes up with the coolest ads. I also love MTV’s Michael Jackson tribute logo. Thanks!

  1. Smashing Buzz On September 24th, 2010 at 3:58 am

    amazing ideas you presenting in this creative article. thanks

  1. Gerri On September 24th, 2010 at 11:01 am

    Love it! Thanks for listing those. The “face a book” was classic.

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  1. Web Designer On September 30th, 2010 at 4:54 am

    These are Awesome Paint Ads, I really Enjoyed Viewing them, KIT KAT BENCH is Superb :) .. I love this Ad …. Thanks alot for sharing this collection

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  1. Adam On July 28th, 2011 at 11:39 pm

    Yeah, nice list, but you have missed the point of a lot of these ads!

  1. Insitus On August 28th, 2011 at 1:40 pm

    I think this is great collection of advertising pieces, most of them very creative and always giving a “large” message using the less resources. Ads for smart people

  1. New Web Templates On February 1st, 2012 at 5:05 am

    What an amazing minimalist print ads collection you’ve shared! Especially Wite-Out ad is so funny, it made me laugh a lot. Enjoyable and amazing showcase!

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