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Freelance graphic designing is a preferred occupation for thousands of people. So how do you expect to stand out and thrive in such a competitive environment? Well, you no longer have to worry about that as we will point out some of the core issues that freelance graphic designers sometimes overlook.

We will now shed some light on the key issues you need to be mindful of to succeed in your graphic design career.


1. Be Resourceful

Often, those connected to the field of graphic design fail to realize the value of creating and utilizing resources, be it in the form of human connections or old school art methods. They rely too much on technology and develop a monotonous routine which not only lacks inspiration but is also not conducive to a successful design career in the long run. Therefore, a creative mind must also be an open one.

Before taking on a project, take a minute to assess and extract every bit of information you have on the subject. Plan out in advance how you can gather more and what other possible options are there even if they are not used eventually. Make sure all your creativity factors are in order. You should also consider what alternative methods other designers are using and how you can acquire and incorporate those in your own work.


2. Keep Your Word With The Clients

Keep Your Word With The Clients

There is one thing you must never do if you want to turn your clients into meaningful connections for future and that is breaking a commitment with a client. Even if the client is slightly unorganized, you must consider it as a cardinal sin for your career.

 When you ask a client for a meeting, be there. When you agree to a certain term, stick with it. However, it would be understandable if a situation arises where you need to reconsider your options and opt out of something. If you have a genuine reason, discuss it with the client and make everything clear to him before hand.


3. Focusing on the Client During a Meet Up

Focusing on the Client During a Meet Up

Remember, it’s not just the project your client is paying for. It’s also for the time he spends with you. So make sure when you finish a meeting with a client, he leaves with a feeling that it was worth the money he spent on you. While having a meeting with him, do not get involved in any irrelevant activities, e.g. taking untimely phone calls or texting on your mobile phone. Take interest in what your client says and discuss your own ideas openly until he develops a full understanding of how you are going to go about his project. You do not need to disclose your technique, but, exchanging ideas is important to create a bond of trust between the designer and the customer.


4. Understand Finances

Understand Finances

Before you switch to freelance work, you should understand that every business requires some time and patience before it reaches fruition.  Establishing a name for yourself in such competition is not an easy task. Therefore, before stepping into the abyss of freelance market, you should evaluate how long you can cope financially with any kind of eventuality.

Crowdsourcing is one of your best options in this regard. You not only get credible legal assurance for your work but also create an online graphic design portfolio to attract more clients.


5. Value the Loved Ones Who Make Life Meaningful

Among all the hodge-podge of work-related issues, do not forget the one thing that keeps everything together in life, i.e. your friends and family. Give value to those who share in all your good and bad times; who celebrate your success and get drunk with you on a failure.

You may be too busy, but do try to take out some time to share in their good times, not just for their sake but also to rejuvenate yourself. A good laugh, a nice hug, may just give the right inspiration t excel in a project.

We highly appreciate your suggestions so let us know what other issues you think a graphic designer must keep in mind in order to succeed.

  1. Align Creative Group On November 27th, 2012 at 4:52 pm

    Can’t agree enough with the note about valuing the loved ones who make life meaningful. It’s all too easy to get caught up in the daily push to earn a dollar on your own, but without making time for everyone else, heaps of stress will come. This one is simple: Set your work hours and stick to them. It’s easy to think that you MUST get everything done immediately, but the truth is, some things can wait. Setting your own priorities will actually make running your freelance business much easier than you might think.

  1. George Lam On November 27th, 2012 at 11:10 pm

    I often forget about number 5 so thank you. Friends and family are what we call “emotional investments”. Graphic designers often need to have a clear mind so it’s important that our relationships with our loved ones remain strong.

  1. Eismont Designs On December 18th, 2012 at 10:43 pm

    #4 is the best advice in this post. It is all about finding clients, in the graphic design field. So you have to hold out all hopes when you jump into the freelance business, and never know were your next meal is coming from.

  1. Charlie B. Johnson On December 21st, 2012 at 1:29 am

    Totally agree with both of you! Like a new serial on Star World says: when all else fails, there is family! :) And for a freelancer, it’s even more important to secure trust and support from their friends and family.

  1. Charlie B. Johnson On December 21st, 2012 at 1:49 am

    Eismont Designs, you are right that in freelance business, designers need to attract more and more clients. They don’t earn a set monthly income and therefore have to work hard to earn a decent living. But, one thing I know for a fact is that if you are persistent and have faith in your skills, personal business is always the best option one can strive for. It not only wins you professional respect and recognition, but also good money, eventually.

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